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市場調查報告書

西歐的通訊服務:2017年∼2022年的趨勢與預測

Communication Services in Western Europe: Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 365856
出版日期 內容資訊 英文 15 Slides
商品交期: 最快1-2個工作天內
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西歐的通訊服務:2017年∼2022年的趨勢與預測 Communication Services in Western Europe: Trends and Forecasts 2017-2022
出版日期: 2018年01月09日 內容資訊: 英文 15 Slides
簡介

本報告提供西歐 (WE) 的行動通訊服務市場相關調查分析,提供全球趨勢,地區趨勢,加上包含法國,德國,西班牙,英國等各國趨勢與最新預測相關的系統性資訊。

摘要整理

全球趨勢

  • 全球:IP訊息傳輸量是短訊流量的8倍以上
  • 全球:到2022年,全球75%的人口將使用OTT短信服務
  • 全球:Facebook正在採用LINE和微信在亞洲國家率先推出的平台提案
  • 全球:智慧型手機將繼續主導通信設備
  • 全球:不同地區業者的戰略反應差異明顯
  • 全球:業者正在將智慧型手機用戶轉移到VoLTE服務 - 預計到2022年將有36億用戶
  • 全球:許多業者正在推出Wi-Fi通話,主要是為了改善室內覆蓋
  • Google的參與推動了豐富的通信服務,但使用率可能仍然很低

地區趨勢

  • 西歐:SMS在該地區急劇下滑,WhatsApp為主要受益者
  • 西歐:業者將繼續佔據主導地位,但將受到替代品的嚴重挑戰

各國的趨勢

  • 法國:業者有機會通過基於知識產權的創新加強溝通服務
  • 德國:WhatsApp在德國占主導地位,但尚未對語音使用產生重大影響
  • 西班牙:WhatsApp幾乎無處不在這點對業者提供的語音服務構成了重大威脅
  • 英國:業者正專注於Wi-Fi通話和VoLTE,但他們將努力遏制VoIP

預測手法與前提條件

關於著者和Analysys Mason

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目錄

"SMS is in steep decline in Western Europe, and WhatsApp is the main beneficiary."

This report provides an outlook on the mobile communication services market in Western Europe (WE), including country views for France, Germany, Spain and the United Kingdom. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data for the region as a whole and for 16 countries
  • individual profiles for France, Germany, Spain and the United Kingdom.
RegionsKey metrics

Regions covered in this report:

  • Worldwide
  • Western Europe (WE)
  • France
  • Germany
  • Spain
  • United Kingdom

Non-operator/OTT services

  • Voice and messaging
  • Active users by device type
  • Outgoing traffic by device type

Operator traditional services

  • Handsets
  • Circuit-switched (CS) voice and SMS
  • Outgoing traffic

Operator IP-based services

  • Active users by service type:
    • VoLTE, Wi-Fi calling, IP messaging
  • Outgoing traffic by service type
    • VoLTE, Wi-Fi calling, IP messaging
  • Retail revenue
    • voice and messaging
    • average spend per user

Forecast results provided in the data annex:

  • Worldwide
  • WE region
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • Rest of WE region

 

Table of Contents

  • 5.Executive summary
  • 6.Executive summary
  • 7.Worldwide trends
  • 8.Worldwide: IP messaging traffic volumes were more than 8 times the size of SMS traffic in 2016
  • 9.Worldwide: OTT messaging services will be adopted by 75% of the global population by 2022
  • 10.Worldwide: Facebook is adopting the platform proposition pioneered in Asian countries by LINE and WeChat
  • 11.Worldwide: Smartphones will continue to dominate as communication devices
  • 12.Worldwide: Strategic responses from operators vary noticeably in different regions
  • 13.Worldwide: Operators are migrating smartphone users to VoLTE services -nearly 3.6 billion subscribers are expected by 2022
  • 14.Worldwide: Many operators are rolling out Wi-Fi calling, principally to improve indoor coverage
  • 15.Google's involvement has boosted Rich Communications Services, but usage is likely to remain low
  • 16.Regional trends
  • 17.Western Europe: SMS is in steep decline in the region, with WhatsApp as the main beneficiary
  • 18.Western Europe: Operators will remain dominant in voice, but will be severely challenged by alternatives
  • 19.Country-level trends
  • 20.France: Operators have an opportunity to strengthen their communication services with IP-based innovation
  • 21.Germany: WhatsApp dominates in Germany, but has yet to make substantial inroads into voice usage
  • 22.Spain: The near-ubiquitous reach of WhatsApp poses a major threat to operator-provided voice services
  • 23.United Kingdom: Operators are focusing on Wi-Fi calling and VoLTE, but they will struggle to contain VoIP
  • 24.Forecast methodology and assumptions
  • 25.Forecast outputs and definitions
  • 26.Forecast methodology
  • 27.About the authors and Analysys Mason
  • 28.About the authors
  • 29.About Analysys Mason
  • 30.Research from Analysys Mason
  • 31.Consulting from Analysys Mason

List of figures

  • Figure 1: Messaging traffic, Western Europe, 2011-2022
  • Figure 2: Mobile voice traffic, Western Europe, 2011-2022
  • Figure 3: Messages sent by message type worldwide, 2011-2016
  • Figure 4: Messages sent by message type and number of OTT messaging active users worldwide, 2011-2022
  • Figure 5: OTT messaging users by device worldwide, 2011-2022
  • Figure 6: OTT voice users by device worldwide, 2011-2022
  • Figure 7: Retail revenue for operator mobile voice services worldwide, 2016-2022
  • Figure 8: Retail revenue for SMS services worldwide, 2016-2022
  • Figure 9: Active users of VoLTEservices by region, 2016-2022
  • Figure 10: Wi-Fi calling service users and traffic worldwide, 2015-2022
  • Figure 11: Traffic for all mobile operator messaging services and number of operator-provided IP messaging service users worldwide, 2011-2022
  • Figure 12: Messaging traffic, Western Europe, 2011-2022
  • Figure 13: Mobile voice traffic, Western Europe, 2011-2022
  • Figure 14: Messaging traffic by message type, France, 2011-2022
  • Figure 15: Messaging traffic by message type, Germany, 2011-2022
  • Figure 16: Messaging traffic by message type, Spain, 2011-2022
  • Figure 17: Messaging traffic by message type, United Kingdom, 2011-2022
  • Figure 18: Overview of the main forecast outputs
  • Figure 19: Overview of the forecast methodology used in this report
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