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市場調查報告書

中東歐的通訊服務:趨勢、預測 2017-2022年

Communication Services in Central and Eastern Europe: Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 365854
出版日期 內容資訊 英文 15 Slides
商品交期: 最快1-2個工作天內
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中東歐的通訊服務:趨勢、預測 2017-2022年 Communication Services in Central and Eastern Europe: Trends and Forecasts 2017-2022
出版日期: 2018年01月08日 內容資訊: 英文 15 Slides
簡介

本報告提供中東歐的行動通訊服務市場相關調查,傳統的語音、SMS服務,VoLTE,Wi-Fi通話及IP通訊的業者服務的預測,傳統服務轉向OTT替代服務等級的定量化,包含OTT語音、通訊的通訊服務的用戶、流量預測,跨智慧型手機、平板電腦、PC/筆記型電腦的多設備利用的展望,各地區、國家的資料,及各國的簡介等。

摘要整理

全球趨勢

  • IP通訊流量是2016年的SMS通訊量的8倍以上
  • 預計至2022年人口的75%利用OTT訊息服務
  • Facebook,採用類似LINE和WeChat在亞洲各國開發的平台服務
  • 智慧型手機持續保持通訊設備優勢
  • 業者的策略性支援在各地區顯著不同
  • 業者將智慧型手機用戶轉移到VoLTE服務 - 至2022年預計約36億用戶
  • 許多業者,為了基本地改善室內的服務範圍,發展Wi-Fi通話
  • Google的參與促進進階通訊服務,不過,預計持續低利用的狀態

地區趨勢

  • 中東歐:OTT通訊應用程式受歡迎,預計凸顯業者的課題
  • 中東歐:VoIP還沒取得大氣勢

各國趨勢

  • 捷克:早期轉移到IP語音服務的業者,以確保未來的語音收益為目標
  • 波蘭:OTT服務對業者通訊服務而言還不是真正的替代
  • 俄羅斯:OTT應用取代信息市場;業者積極地投資IP型的語音服務
  • 土耳其:WhatsApp獲得很大的青年市場,不過,業者以自己的舉措作出反應

預測手法、前提條件

著者、ANALYSYS MASON

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目錄

"Penetration of OTT communication messaging services is relatively low in CEE compared to that in other regions, but we anticipate growth; over 88% of smartphone users in this region will be regular OTT app users by 2022."

This report provides an outlook on the mobile communication services market in Central and Eastern Europe (CEE), including country views for the Czech Republic, Poland, Russia and Turkey. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data provided for the region as a whole and for Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and Ukraine
  • individual profiles for the Czech Republic, Poland, Russia and Turkey.
RegionsKey metrics

Regions covered in this report:

  • Worldwide
  • Central and Eastern Europe (CEE)
  • the Czech Republic
  • Poland
  • Russia
  • Turkey

Non-operator/OTT services

  • Voice and messaging
  • Active users by device type
  • Outgoing traffic by device type

Operator traditional services

  • Handsets
  • Circuit-switched (CS) voice and SMS
  • Outgoing traffic

Operator IP-based services

  • Active users by service type:
    • VoLTE, Wi-Fi calling, IP messaging
  • Outgoing traffic by service type
    • VoLTE, Wi-Fi calling, IP messaging
  • Retail revenue
    • voice and messaging
    • average spend per user

Forecast results provided in the data annex:

  • Worldwide
  • CEE region
  • Bulgaria
  • Croatia
  • Estonia
  • Hungary
  • Latvia
  • Lithuania
  • Montenegro
  • Romania
  • Serbia
  • Slovakia
  • Slovenia
  • Ukraine
  • Rest of CEE region

 

Table of Contents

  • 5.Executive summary
  • 6.Executive summary
  • 7.Worldwide trends
  • 8.Worldwide: IP messaging traffic accounted for more than eight times the volume of SMS traffic in 2016
  • 9.Worldwide: OTT messaging services will be used by 75% of the global population by 2022
  • 10.Worldwide: Facebook is adopting a similar platform proposition to the one pioneered in Asian countries by LINE and WeChat
  • 11.Worldwide: The smartphone will continue to be the dominant communication device
  • 12.Worldwide: Strategic responses from operators vary significantly in different regions
  • 13.Worldwide: Operators are migrating smartphone users to VoLTEservices -nearly 3.6 billion subscribers are expected by 2022
  • 14.Worldwide: Many operators are rolling out Wi-Fi calling, principally to improve indoor coverage
  • 15.Worldwide: Google's involvement has boosted Rich Communications Services, but usage is likely to remain low
  • 16.Regional trends
  • 17.Central and Eastern Europe: OTT messaging apps are increasing in popularity and will pose challenges to operators
  • 18.Central and Eastern Europe: VoIP has yet to gain significant traction
  • 19.Country-level trends
  • 20.Czech Republic: Operators early moves in IP voice services are aiming to secure future voice revenue
  • 21.Poland: OTT services are not yet a serious substitute for operators' communication services
  • 22.Russia: OTT apps are taking over the messaging market; operators have proactively invested in IP based voice services
  • 23.Turkey: WhatsApp has captured the large youth market, but operators are responding with their own initiatives
  • 24.Forecast methodology and assumptions
  • 25.Forecast outputs and definitions
  • 26.Forecast methodology
  • 27.About the authors and Analysys Mason
  • 28.About the authors
  • 29.About Analysys Mason
  • 30.Research from Analysys Mason
  • 31.Consulting from Analysys Mason

List of figures

  • Figure 1: Messaging traffic, Central and Eastern Europe, 2011-2022
  • Figure 2: Mobile voice traffic, Central and Eastern Europe, 2011-2022
  • Figure 3: Messages sent by message type worldwide, 2011-2016
  • Figure 4: Messages sent by message type and number of OTT messaging active users worldwide, 2011-2022
  • Figure 5: OTT messaging users by device worldwide, 2011-2022
  • Figure 6: OTT voice users by device worldwide, 2011-2022
  • Figure 7: Retail revenue for operator mobile voice services worldwide, 2016-2022
  • Figure 8: Retail revenue for SMS services worldwide, 2016-2022
  • Figure 9: Active users of VoLTEservices by region, 2016-2022
  • Figure 10: Wi-Fi calling service users and traffic worldwide, 2015-2022
  • Figure 11: Traffic for all mobile operator messaging services and number of operator-provided IP messaging service users worldwide, 2011-2022
  • Figure 12: Messaging traffic, Central and Eastern Europe, 2011-2022
  • Figure 13: Mobile voice traffic, Central and Eastern Europe, 2011-2022
  • Figure 14: Messaging traffic by message type, Czech Republic, 2011-2022
  • Figure 15: Messaging traffic by message type, Poland, 2011-2022
  • Figure 16: Messaging traffic by message type, Russia, 2011-2022
  • Figure 17: Messaging traffic by message type, Turkey, 2011-2022
  • Figure 18: Overview of the main forecast outputs
  • Figure 19: Overview of the forecast methodology used in this report
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