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市場調查報告書

中東、北非的通訊服務的趨勢與預測

Communication Services in the Middle East and North Africa: Trends and Forecasts 2018-2023

出版商 Analysys Mason 商品編碼 363941
出版日期 內容資訊 英文 15 Slides
商品交期: 最快1-2個工作天內
價格
中東、北非的通訊服務的趨勢與預測 Communication Services in the Middle East and North Africa: Trends and Forecasts 2018-2023
出版日期: 2019年03月29日內容資訊: 英文 15 Slides
簡介

本報告提供中東、北非 (MENA) 的行動通訊服務市場相關調查分析,全球趨勢,地區趨勢,加上含摩洛哥、阿曼、沙烏地阿拉伯、阿拉伯聯合大公國 (UAE) 的各國的趨勢最新預測相關的系統性資訊。

調查對象地區 (國家)

  • 世界
  • 中東、北非地區
  • 摩洛哥
  • 阿曼
  • 沙烏地阿拉伯
  • UAE

由附屬資料所提供預測結果

  • 世界
  • 中東、北非地區
  • 摩洛哥
  • 阿曼
  • 卡達
  • 沙烏地阿拉伯
  • UAE
  • 其他

調查內容

  • 非業者/OTT服務
    • 語音、通訊
    • 各設備類型有效用戶數
    • 各設備類型Outgoing Traffic
  • 業者的傳統服務
    • 手機
    • 線路替換語音、SMS
    • Outgoing Traffic
  • 業者的IP-based服務
    • 各服務形式的有效用戶數
      • VoLTE、Wi-Fi通話、IP通訊
    • 各服務形式的Outgoing Traffic
      • VoLTE、Wi-Fi通話、IP通訊
    • 零售收益
      • 語音、通訊
      • 每1用戶的平均支出

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目錄

"There are signs of a weakening in the confrontational position between operators and OTT voice services and an acceptance of some of the benefits of communication apps."

This report provides an outlook on the mobile communication services market in the Middle East and North Africa (MENA), including country views for Morocco, Oman, Saudi Arabia and the UAE. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and messaging services
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • detailed forecasts for Morocco, Oman, Saudi Arabia and the UAE.
RegionsKey metrics
Regions covered in this report:
  • Worldwide
  • MENA region
  • Morocco
  • Oman
  • Saudi Arabia
  • United Arab Emirates (UAE)
Forecast results provided in the data annex:
  • Worldwide
  • MENA region
  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE
  • Rest of MENA region
  • Non-operator/OTT services
    • Voice and messaging
    • Active users by device type
    • Outgoing traffic by device type
  • Operator traditional services
    • Handsets
    • Circuit-switched (CS) voice and SMS
    • Outgoing traffic
  • Operator IP-based services
    • Active users by service type:
      • VoLTE, Wi-Fi calling, IP messaging
    • Outgoing traffic by service type
      • VoLTE, Wi-Fi calling, IP messaging
    • Retail revenue
      • voice and messaging
      • average spend per user

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Worldwide: 72 trillion OTT IP messages were sent in 2018, this is 12 times the number of messages that were sent using SMS
  • 9. Worldwide: 80% of smartphone users were active on OTT messaging
  • 10. Worldwide: the OTT communication market is heading towards saturation; Facebook's future revenue growth will come from enhanced user monetisation
  • 11. Worldwide: smartphones will continue to be the dominant communication devices, but the use of emerging devices will increase
  • 12. Worldwide: strategic responses from operators vary significantly in different regions
  • 13. Worldwide: operators are migrating smartphone users to VoLTE services; nearly 3.5 billion VoLTE subscribers are expected by 2023
  • 14. Worldwide: many operators are rolling out Wi-Fi calling, primarily to improve indoor coverage; the roll-out of Wi-Fi 6 will further increase its adoption and usage
  • 15. Worldwide: the number of RCS users is growing rapidly as operators worldwide are rolling out the technology on Android devices
  • 16. Regional trends
  • 17. Middle East and North Africa: OTT services will dominate the messaging space and there is little appetite for operators to compete
  • 18. Middle East and North Africa: legacy voice services will dominate the messaging space and there is little appetite for operators to compete
  • 19. Country-level trends
  • 20. Morocco: operators were able to limit the native to OTT voice migration by lowering their voice pricing after the lift of the VoIP ban
  • 21. Oman: the adoption of OTT messaging will accelerate, but the growth in the take-up of VoIP services will be subdued due to regulations
  • 22. Saudi Arabia: Saudi Arabia: fierce competition over voice and data pricing leaves operators with limited potential to deter OTT players
  • 23. United Arab Emirates: the outlook for OTT IP messaging and voice is strong, despite operators' efforts to reduce the appeal of OTT apps
  • 24. Forecast methodology and assumptions
  • 25. Forecast outputs and definitions
  • 26. Forecast methodology and assumptions
  • 27. About the authors and Analysys Middle
  • 28. About the authors
  • 29. Analysys Mason's consulting and research are uniquely positioned
  • 30. Research from Analysys Mason
  • 31. Consulting from Analysys Mason

List of figures

  • Figure: 1: Messaging traffic, Middle East and North Africa, 2012-2023
  • Figure: 2: Mobile voice traffic, Middle East and North Africa, 2012-2023
  • Figure: 3: Messages sent, by message type, worldwide, 2012-2018
  • Figure: 4: Messages sent, by message type, and number of OTT messaging active users worldwide, 2012-2023
  • Figure: 5: OTT messaging users, by device, worldwide, 2012-2023
  • Figure: 6: OT voice users, by device, worldwide, 2012-2023
  • Figure: 7: Retail revenue for operator mobile voice services, by region, worldwide, 2016-2023
  • Figure: 8: Retail revenue for operator mobile messaging services, by region, worldwide, 2016-2023
  • Figure: 9: Active users of VoLTE services, by region, 2016-2023
  • Figure: 10: Wi-Fi calling traffic and number of service users, worldwide, 2016-2023
  • Figure: 11: Traffic and users for all mobile operator messaging services, worldwide, 2012-2023
  • Figure: 12: Messaging traffic, Middle East and North Africa, 2012-2023
  • Figure: 13: Mobile voice traffic, Middle East and North Africa, 2012-2023
  • Figure: 14: Messaging traffic by message type, Morocco, 2012-2023
  • Figure: 15: Messaging traffic by message type, Oman 2012-2023
  • Figure: 16: Messaging traffic by message type, Saudi Arabia 2012-2023
  • Figure: 17: Messaging traffic by message type, UAE, 2012-2023
  • Figure: 18: Overview of the main forecast over
  • Figure: 19: Overview of the forecast methodology used in this report