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市場調查報告書

中東、北非 (MENA) 收費電視服務:動向與預測 2017-2022年

Pay-TV Services in the Middle East and North Africa: Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 358676
出版日期 內容資訊 英文 9 Slides
商品交期: 最快1-2個工作天內
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中東、北非 (MENA) 收費電視服務:動向與預測 2017-2022年 Pay-TV Services in the Middle East and North Africa: Trends and Forecasts 2017-2022
出版日期: 2018年03月22日 內容資訊: 英文 9 Slides
簡介

中東、北非地域 (MENA)傳統型收費電視服務市場、預估至2022年將達42億美元規模。因競爭激烈、市場飽和、對傳統型服務組合來說與OTT合作可帶來主要差異。

本報告針對中東、北非 (MENA)收費電視服務市場、提供收費電視家庭數、服務、支出與ARPU預測、收費電視平台別 (有線 (類比、數位) 、IP電視、收費DTT、衛星與OTT影像) 預測、MENA地區、各國預測、市場動向、促進因素分析。

目錄

地區預測、各國比較

  • 中東、北非:傳統型、OTT兩種電視分類收益穩定成長
  • 中東、北非:組合、著作權侵害是影響成長的最大因素
  • 中東、北非:IP電視安定成長、衛星寬頻長年受到支配是課題之一
  • 中東、北非:違法串流受歡迎是OTT引進的阻礙
  • 中東、北非:IP電視用戶佔有率增加、收費電視、OTT-電視滲透率在特定國家增加

各國動向

  • 阿曼:所有連結技術因價格競爭、OTT組合普及的刺激而進步
  • 卡達:傳統型收費電視市場滲透率高、使用OTT意願提高 - 合作的重要性
  • 沙烏地阿拉伯:IP電視至2022年構成傳統型收費電視服務-寬頻用基本服務組合免費
  • UAE:Etisalat與 Du的IP電視型組合預計將持續保持市場優勢

預測方法、前提條件

關於作者、ANALYSYS MASON

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目錄

"Strong growth in IPTV will challenge the long-established dominance of regional satellite broadcasters in the Middle East and North Africa."

The traditional pay-TV market in the Middle East and North Africa (MENA) will be worth USD4.2 billion by 2022. Competition in the region is strong; in saturated markets, over-the-top (OTT) partnerships may prove to be the key differentiator for traditional service bundles.

This report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and OTT video delivered to the TV set
  • forecasts for four individual countries and the MENA region as a whole
  • an overview of the trends and drivers in the market
  • top-level overviews of the key countries in the region.

GEOGRAPHICAL COVERAGE:

RegionCountries
Middle East and North AfricaOman, Saudi Arabia, Qatar and UAE.

Table of Contents

  • 5.Regional forecasts and cross-country comparison
  • 6.Middle East and North Africa: revenue growth will be strong in both traditional and OTT to the TV segments
  • 7.Middle East and North Africa: bundling and piracy are some of the key factors that affect growth in the region
  • 8.Middle East and North Africa: strong growth in IPTV will challenge the long-established dominance of regional satellite broadcasters
  • 9.Middle East and North Africa: the popularity of illegal streaming will be a barrier to OTT adoption
  • 10.MENA: IPTV subscriber share will increase and paid-for, OTT-to-the-TV penetration will be significant in certain countries only
  • 11.Individual country forecasts
  • 12.Oman: all access technologies will make gains as price competition and OTT bundling stimulate take-up
  • 13.Qatar: the traditional pay-TV market is highly penetrated, but appetite for OTT is high -partnerships become important
  • 14.Saudi Arabia: IPTV will account for 30% of traditional pay-TV services by 2022 -basic services bundled free with broadband
  • 15.UAE: IPTV-based bundles from Etisalat and du will continue to dominate the market
  • 16.Forecast methodology and assumptions
  • 17.Our spend forecasts focus on linear and on-demand content to the TV set
  • 18.Our definition of ‘OTT-video-to-the-TV' services
  • 19.About the author and Analysys Mason
  • 20.About the author
  • 21.Analysys Mason's consulting and research are uniquely positioned
  • 22.Research from Analysys Mason
  • 23.Consulting from Analysys Mason

List of figures

  • Figure 1: Pay-TV spend by service type and ASPU for traditional and OTT-to-the--set services, Middle East and North Africa, 2013-2022
  • Figure 2: Pay-TV total spend and growth rates by service type, Middle East and North Africa, 2016-2022
  • Figure 3: Pay-TV connections and growth rates by type, Middle East and North Africa, 2016-2022
  • Figure 4: Selected factors that affect the take-up and value of pay-TV services in the Middle East and North Africa
  • Figure 5: Pay-TV connections and ASPU by access technology, Middle East and North Africa, 2013-2022
  • Figure 6: The number of traditional pay-TV connections as a percentage of the number of households, Middle East and North Africa countries, 2013-2022
  • Figure 7: The number of OTT to the TV set users as a percentage of the number of households, Middle East and North African countries, 2013-2022
  • Figure 8: Traditional pay-TV connections by technology and OTT video to the TV set users as a percentage of the number of households by country, MENA,
  • Figure 9: Household penetration of pay TV by access technology, Oman, 2013-2022
  • Figure 10: Household penetration of pay TV by access technology, Qatar, 2014-2022
  • Figure 11: Household penetration of pay TV by access technology, Saudi Arabia, 2014-2022
  • Figure 12: Household penetration of pay TV by access technology, UAE, 2014-2022
  • Figure 13: Scope of our pay-TV spend forecasts
  • Figure 14: Definition of OTT video services to the TV
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