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市場調查報告書

先進的亞太地區的行動服務:2018年∼2023年的趨勢與預測

Mobile Services in Developed Asia-Pacific: Trends and Forecasts 2018-2023

出版商 Analysys Mason 商品編碼 358248
出版日期 內容資訊 英文 13 Slides
商品交期: 最快1-2個工作天內
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先進的亞太地區的行動服務:2018年∼2023年的趨勢與預測 Mobile Services in Developed Asia-Pacific: Trends and Forecasts 2018-2023
出版日期: 2018年08月30日內容資訊: 英文 13 Slides
簡介

本報告提供先進的亞太地區 (DVAP) 地區的行動通訊服務市場相關調查分析,提供5年預測,加上趨勢,促進因素,預測等前提條件,業者策略概要,各國專題等系統性資訊。

摘要整理

全球趨勢

  • 全球:行動手機數據和下一代接入寬頻服務將推動全球電信零售收入增長

地區趨勢

  • 行動:物聯網將成為連接數增長的主要動力; 由於ARPU下降,數據使用量的快速增長對收入的影響有限
  • .行動:DVAP中99.5%的行動連接將在2023年使用4G或5G
  • 行動:對數據服務的需求將有助於減輕ARPU的下降
  • 行動:5G推出計劃正在加快步伐,而運營商的目標是利用物聯網領域的機會

各國的趨勢

  • 澳洲:行動部門的競爭激烈,導致收入在2023年略有下降
  • 香港:對4G網絡的持續升級以及即將推出的5G將繼續推動數據消費的增長
  • 在日本:隨著競爭的加劇,運營商正將注意力轉向減少客戶流失
  • 紐西蘭:2017年啟動了無限制的行動數據計劃
  • 新加坡:行動市場正在經歷結構性變化,第四個MNO將於2018年底進入市場
  • 韓國:行動網絡運營商計劃在2019年共同推出商用5G服務
  • 台灣:無限數據包的盛行將抑制收入增長

預測手法與前提條件

關於著者和Analysys Mason

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目錄

"Stiff competition and saturated markets are leading operators to focus on increased data transfer speeds."

This report examines the key trends and drivers, and provides telecoms market forecasts for mobile communication services in the developed Asia--Pacific (DVAP) region. It includes worldwide context and commentary on seven key countries: Australia, Hong Kong, Japan, New Zealand, Singapore, South Korea and Taiwan.

This report provides:

  • a 5-year forecast of 127 mobile KPIs for the DVAP region as a whole and for seven key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results, key implications and recommendations for mobile operators.

GEOGRAPHICAL COVERAGE

Countries modelled individually
  • Australia
  • Hong Kong
  • Japan
  • New Zealand
  • Singapore
  • South Korea
  • Taiwan

Table of Contents

  • 5. Executive Summary
  • 6. Executive Summary
  • 7. Worldwide Trends
  • 8. Worldwide: mobile handset data and next-generation access broadband services will drive telecoms retail revenue growth worldwide
  • 9. Regional trends
  • 10. Mobile: IoT will be the main driver of growth in the number of connections; rapid growth in data usage will have a limited effect on revenue due to declining ARPU
  • 11. Mobile: 99.5% of mobile connections in DVAP will use 4G or 5G in 2023
  • 12. Mobile: the demand for data services will help to reduce ARPU declines
  • 13. Mobile: 5G roll-out plans are gathering pace, while operators are aiming to capitalise on opportunities in the IoT segment
  • 14. Country-level trends
  • 15. Australia: competition in the mobile segment will intensify, resulting in a slight decline in revenue by 2023
  • 16. Hong Kong: ongoing upgrades to 4G networks and the forthcoming launch of 5G will continue to drive growth in data consumption
  • 17. Japan: operators are shifting their focus towards churn reduction as competition intensifies
  • 18. New Zealand: unlimited mobile data plans were launched in 2017
  • 19. Singapore: the mobile market is experiencing structural changes and a forth MNO will enter the market by the end of 2018
  • 20. South Korea: MNOs plan to launch commercial 5G services together in 2019
  • 21. Taiwan: the prevalence of unlimited data packages will dampen revenue growth
  • 22. Forecast methodology and assumptions
  • 23. Our forecast model is supported by sound market knowledge
  • 24. Examples of forecast input drivers
  • 25. About the authors and Analysys mason
  • 26. About the authors
  • 27. Analysys Mason's consulting and research are uniquely positioned
  • 28. Research from Analysys Mason
  • 29. Consulting from Analysys Mason

List of Figure

  • Figure 1: Telecoms and pay-TV retail revenue by type and total service revenue, developed Asia-Pacific, 2013-2023
  • Figure 2: Mobile service revenue by location, developed Asia-Pacific and worldwide, 2012-2022
  • Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, developed Asia-Pacific, 2013-2023
  • Figure 4: Telecoms retail revenue and growth rate by service type, developed Asia-Pacific, 2013-2023
  • Figure 5: Mobile connections by type, developed Asia-Pacific (million), 2013-2023
  • Figure 6: Mobile connections by generation, developed Asia-Pacific (million), 2013-2023
  • Figure 7: Mobile ARPU by type, developed Asia-Pacific (USD per month), 2013-2023
  • Figure 8: Contract share of mobile connections (excluding IoT), developed Asia-Pacific, 2013-2023
  • Figure 9: Mobile data traffic per connection, developed Asia-Pacific (MB per month), 2013-2023
  • Figure 10: Mobile penetration by country, developed Asia-Pacific, 2013-2023
  • Figure 11: Mobile ARPU by country, developed Asia-Pacific, 2013-2023
  • Figure 12: Mobile ARPU, Australia (AUD per month), 2013-2023
  • Figure 13: Mobile connections by type, Australia (million), 2013-2023
  • Figure 14: Mobile ARPU, Hong Kong (HKD per month), 2013-2023
  • Figure 15: Mobile connections by type, Hong Kong (million), 2013-2023
  • Figure 16: Mobile ARPU, Japan (JPY per month), 2013-2023
  • Figure 17: Mobile connections by type, Japan (million), 2013-2023
  • Figure 18: Mobile ARPU, New Zealand (NZD per month), 2013-2023
  • Figure 19: Mobile connections by type, New Zealand (million), 2013-2023
  • Figure 20: Mobile ARPU, Singapore (SGD per month), 2013-2023
  • Figure 21: Mobile connections by type, Singapore (million), 2013-2023
  • Figure 22: Mobile ARPU, South Korea (SKW per month), 2013-2023
  • Figure 23: Mobile connections by type, South Korea (million), 2013-2023
  • Figure 24: Mobile ARPU, Taiwan (TWD per month), 2013-2023
  • Figure 25: Mobile connections by type, Taiwan (million), 2013-2023
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