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市場調查報告書

連網型消費者調查 (2016年):歐洲、美國的收費電視、影片服務

Connected Consumer Survey 2017: TV and Video in Europe and the USA

出版商 Analysys Mason 商品編碼 356141
出版日期 內容資訊 英文 20 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查 (2016年):歐洲、美國的收費電視、影片服務 Connected Consumer Survey 2017: TV and Video in Europe and the USA
出版日期: 2018年03月13日 內容資訊: 英文 20 Slides
簡介

本報告提供歐洲各國及美國的消費者7,250名為對象的問卷調查,各國的收費電視服務市場最新趨勢 (用戶數、契約形態、付款額、使用概況 等) ,及OTT影片服務的普及對收費電視服務市場造成的影響,今後的市場發展的方向性等的相關分析。

分析對象地區

  • 法國
  • 德國
  • 波蘭
  • 西班牙
  • 土耳其
  • 英國
  • 美國

目錄

  • 摘要整理
  • 收費電視服務的費用、利用形態的變化
  • OTT影片服務收費電視服務造成影響
  • TV已經只不過是多數的設備中之一
  • 分析方法、面板資訊
  • 關於著者及Analysys Mason

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

"Respondents to our survey used an average of 2.1 OTT video services; the majority also used pay TV."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the changing TV and video viewing habits of consumers in Europe and the USA, in particular the relationship between OTT video, pay TV and the increasing diversity of services and devices used.

THIS REPORT PROVIDES:

  • new consumer insights derived from 7090 respondents surveyed in 7 different countries
  • detailed information about changing consumer use of TV and video services
  • insight into OTT video service usage and how this relates to the use of pay-TV services
  • content and genre preferences for users of different types of pay-TV and OTT video services
  • analysis of consumer priorities and preferences as well as the factors that affect their satisfaction and intention to cord-cut or cord-shave.

SURVEY DATA COVERAGE:

The research was conducted in July and August 2017. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 7090 respondents.

GEOGRAPHICAL COVERAGE:

  • France
  • Germany
  • Poland
  • Spain
  • Turkey
  • United Kingdom
  • USA

ABOUT THE AUTHOR:

Martin Scott (Principal Analyst) co-ordinates Analysys Mason's research initiatives related to media, TV, fixed broadband and convergence. Hemanages the Video Strategies and Fixed Broadband Services research programmes. Martin has held numerous positions within Analysys Mason during the last 13 years, including heading the company's Consumer Services, Data and Regional Markets practices. He also launched Analysys Mason's Connected Consumer Survey and Consumer smartphone usage series of research. His areas of specialisation include telcoTVstrategy, OTT video and media, consumer smartphone usage, the bundling and pricing of multi-play services, including quadruple-play bundling, customer satisfaction and consumer-facing marketing strategy. He also specialises in statistics, surveys and the analysis of primary research.

Table of Contents

  • EXECUTIVE SUMMARY
  • CHANGES IN PRICE AND USE OF PAY-TV SERVICES
  • THE IMPACT OF OTT VIDEO ON PAY TV
  • THE TV IS NOW ONLY ONE OF MANY DEVICES
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THE AUTHOR AND ANALYSYS MASON
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