Connected Consumer Survey 2017: TV and Video in Europe and the USA
|出版日期||內容資訊||英文 20 Slides
|連網型消費者調查 (2016年):歐洲、美國的收費電視、影片服務 Connected Consumer Survey 2017: TV and Video in Europe and the USA|
|出版日期: 2018年03月13日||內容資訊: 英文 20 Slides||
本報告提供歐洲各國及美國的消費者7,250名為對象的問卷調查，各國的收費電視服務市場最新趨勢 (用戶數、契約形態、付款額、使用概況 等) ，及OTT影片服務的普及對收費電視服務市場造成的影響，今後的市場發展的方向性等的相關分析。
"Respondents to our survey used an average of 2.1 OTT video services; the majority also used pay TV."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the changing TV and video viewing habits of consumers in Europe and the USA, in particular the relationship between OTT video, pay TV and the increasing diversity of services and devices used.
The research was conducted in July and August 2017. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 7090 respondents.
Martin Scott (Principal Analyst) co-ordinates Analysys Mason's research initiatives related to media, TV, fixed broadband and convergence. Hemanages the Video Strategies and Fixed Broadband Services research programmes. Martin has held numerous positions within Analysys Mason during the last 13 years, including heading the company's Consumer Services, Data and Regional Markets practices. He also launched Analysys Mason's Connected Consumer Survey and Consumer smartphone usage series of research. His areas of specialisation include telcoTVstrategy, OTT video and media, consumer smartphone usage, the bundling and pricing of multi-play services, including quadruple-play bundling, customer satisfaction and consumer-facing marketing strategy. He also specialises in statistics, surveys and the analysis of primary research.