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市場調查報告書

連網型消費者調查:中東、北非的OTT、數位經濟服務

Connected Consumer Survey 2017: OTT and Digital Economy Services in the Middle East and North Africa

出版商 Analysys Mason 商品編碼 354660
出版日期 內容資訊 英文 14 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:中東、北非的OTT、數位經濟服務 Connected Consumer Survey 2017: OTT and Digital Economy Services in the Middle East and North Africa
出版日期: 2018年03月06日 內容資訊: 英文 14 Slides
簡介

中東、北非的OTT VoIP的普及率,在全球也變高。

本報告以摩洛哥、阿曼、卡達、沙烏地阿拉伯、阿拉伯聯合大公國為對象,提供使用的通訊應用程式、付款方式、主要趨勢等系統性資訊。

目錄

  • 摘要整理
  • OTT通訊應用程式
  • 付款,電子商務,身分
  • 調查手法和面板資訊
  • 關於著者、Analysys Mason

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目錄

"Adoption of ecommerce in MENA continues to increase: 28% of respondents make frequent online purchases, but the next tier of customers will be more challenging to serve due to infrastructural limitations."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.

This report answers the following questions.

  • Which OTT communications apps are used most in MENA?
  • How does consumer usage of OTT communications services compare with the use of traditional services in MENA?
  • What are the main payment mechanisms for ecommerce in MENA?
  • Which organisations are consumers in MENA most willing to trust with their personal data?
  • What are the trends in operator-led mobile money service usage in MENA?

Survey data coverage:

The research was conducted from August to October 2017. The survey groups were chosen to be representative of the mobile-Internet-using population in MENA. We set quotas on age, gender and geographical spread to that effect. There were 4500 respondents in the region.

Geographical coverage:

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE

Table of Contents

  • EXECUTIVE SUMMARY
  • OTT COMMUNICATIONS AND MEDIA
  • PAYMENTS AND ECOMMERCE
  • METHODOLOGY AND PANEL INFORMATION
  • ABOOUT AUTHORS AND ANALYSYS MASON
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