Connected Consumer Survey 2017: OTT and Digital Economy Services in the Middle East and North Africa
|出版日期||內容資訊||英文 14 Slides
|連網型消費者調查:中東、北非的OTT、數位經濟服務 Connected Consumer Survey 2017: OTT and Digital Economy Services in the Middle East and North Africa|
|出版日期: 2018年03月06日||內容資訊: 英文 14 Slides||
"Adoption of ecommerce in MENA continues to increase: 28% of respondents make frequent online purchases, but the next tier of customers will be more challenging to serve due to infrastructural limitations."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.
The research was conducted from August to October 2017. The survey groups were chosen to be representative of the mobile-Internet-using population in MENA. We set quotas on age, gender and geographical spread to that effect. There were 4500 respondents in the region.