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市場調查報告書

連網型消費者調查:亞太地區的新興國家的OTT、數位經濟型服務

Connected Consumer Survey 2017: OTT and Digital Economy Services in Emerging Asia-Pacific

出版商 Analysys Mason 商品編碼 354659
出版日期 內容資訊 英文 16 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:亞太地區的新興國家的OTT、數位經濟型服務 Connected Consumer Survey 2017: OTT and Digital Economy Services in Emerging Asia-Pacific
出版日期: 2018年04月04日 內容資訊: 英文 16 Slides
簡介

本報告以亞太地區的新興國家 (印尼,馬來西亞,菲律賓,越南) 為對象,提供智慧型手機的利用行動和偏好,契約計劃等相關分析,通訊應用程式的使用情形,OTT通訊服務和在跟傳統通訊手段的平衡,電子商務的主要的付款方式,相關企業的消費者信賴度排行榜,行動金融的使用情形的資訊彙整,為您概述為以下內容。

目錄

  • 摘要整理
  • OTT (over-the-top) 通訊和媒體
  • 付款方式 (付款) 和電子商務
  • 調查手法和面板資訊
  • 關於著者、ANALYSYS MASON

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目錄

"Operators in EMAP must strengthen their efforts to differentiate from global technology players in terms of capturing consumers' trust (and their data)."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the emerging Asia-Pacific (EMAP) region. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.

This report:

  • identifies which communication apps are used most in the emerging Asia-Pacific region
  • discusses the ways in which consumers balance OTT communications with traditional services
  • discusses the main ecommerce trends in EMAP, including the type of devices that consumers use to purchase goods, the kinds of products that they buy, and the main payment mechanisms for ecommerce
  • provides insight into the organisations that consumers in the region are most willing to trust
  • analyses the trends in operator-led mobile money usage in EMAP.

Survey data coverage:

The research was conducted between August and October 2017. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 5000 respondents in the region.

Geographical coverage:

  • Indonesia
  • Malaysia
  • Philippines
  • Thailand
  • Vietnam.

TABLE OF CONTENTS

  • EXECUTIVE SUMMARY
  • OTT COMMUNICATIONS AND MEDIA
  • PAYMENTSAND E-COMMERCE
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THEAUTHORS AND ANALYSYS MASON
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