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市場調查報告書

連網型消費者調查:中東、北非的行動服務和設備

Connected Consumer Survey 2017: Mobile Services and Devices in the Middle East and North Africa

出版商 Analysys Mason 商品編碼 354044
出版日期 內容資訊 英文 14 Slides
商品交期: 最快1-2個工作天內
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連網型消費者調查:中東、北非的行動服務和設備 Connected Consumer Survey 2017: Mobile Services and Devices in the Middle East and North Africa
出版日期: 2018年03月27日 內容資訊: 英文 14 Slides
簡介

根據調查結果,中東、北非的4G引進率高,與資料利用的增加和顧客滿意度的層級提高有關。

本報告以中東、北非的手機業者的策略中不可或缺的問題為焦點,提供行動用戶支出,資料分配數量,滿意度,資料利用層級,終端取得趨勢等系統性資訊。

目錄

  • 摘要整理
  • 行動數據利用和顧客滿意度
  • 智慧型手機的取得和交換
  • 設備生態系統擴大中業者所扮演的角色
  • 調查手法和面板資訊
  • 關於著者、ANALYSYS MASON

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目錄

"Operators in the Middle East and North Africa should experiment with new data strategies to encourage customers to move to higher tiers."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of mobile users in the Middle East and North Africa (MENA). In particular, it focuses on respondents' usage of mobile services and devices.

This report answers the following questions.

  • How strongly do operators perform as smartphone sales channels, and how does their performance relate to consumers' choice of tariffs?
  • What is the average consumer spend on handsets and how can operators capture a larger share of this spend?
  • What are the mobile data usage patterns among respondents and how does data pricing affect these patterns?
  • What impact does 4G have on mobile users' spend and engagement with their smartphones?
  • What are the data utilisation levels for contract subscribers and what effects do differing approaches to overage have?

SURVEY DATA COVERAGE:

The research was conducted between August and October 2017. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 4500 respondents in the region.

GEOGRAPHICAL COVERAGE:

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • United Arab Emirates (UAE)

TABLE OF CONTENTS

  • EXECUTIVE SUMMARY
  • HANDSET CHANNEL DYNAMICS
  • 4G USAGE AND MONETISATION
  • IMPACT OF VAS
  • METHODOLOGY AND PANEL INFORMATION
  • ABOUT THEAUTHORS AND ANALYSYS MASON
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