Connected Consumer Survey 2018: Mobile Services and Devices in the Middle East and North Africa
|出版日期||內容資訊||英文 15 Slides
|連網型消費者調查:中東、北非的行動服務和設備 Connected Consumer Survey 2018: Mobile Services and Devices in the Middle East and North Africa|
|出版日期: 2019年04月01日||內容資訊: 英文 15 Slides||
"The level of 5G awareness is higher than expected among smartphone users in the Middle East and North Africa, which bodes well for operators that plan to launch services in 2019."
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on the handset channel dynamics in consumer mobile services. The survey was conducted in association with On Device Research.
The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 750 respondents per country, and 4500 respondents in the region.