表紙
市場調查報告書

連網型消費者調查:中東、北非的行動服務和設備

Connected Consumer Survey 2018: Mobile Services and Devices in the Middle East and North Africa

出版商 Analysys Mason 商品編碼 354044
出版日期 內容資訊 英文 15 Slides
商品交期: 最快1-2個工作天內
價格
Back to Top
連網型消費者調查:中東、北非的行動服務和設備 Connected Consumer Survey 2018: Mobile Services and Devices in the Middle East and North Africa
出版日期: 2019年04月01日內容資訊: 英文 15 Slides
簡介

本報告提供中東、北非的手機業者的策略中不可或缺的問題選擇,行動用戶支出,資料分配數量,滿意度,資料利用等級,終端取得趨勢等之系統性資訊。

調查對象國家

  • 摩洛哥
  • 阿曼
  • 卡達
  • 沙烏地阿拉伯
  • UAE

調查內容

  • 摘要整理
  • 手機、流通管道的動態
  • 網路技術的引進趨勢
  • 資料的利用與貨幣化 (收益化)
  • 調查手法和面板資訊
  • 關於著者、ANALYSYS MASON

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

"The level of 5G awareness is higher than expected among smartphone users in the Middle East and North Africa, which bodes well for operators that plan to launch services in 2019."

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on the handset channel dynamics in consumer mobile services. The survey was conducted in association with On Device Research.

THIS REPORT PROVIDES:

  • insight into operators' performance as smartphone sales channels, and how their performance relates to consumers' choice of tariffs
  • an analysis of mobile data usage patterns among respondents and how they are affected by data pricing
  • an assessment of the impact of 4G on mobile users' spend and engagement with their smartphones
  • insight into subscribers' awareness of 5G and the potential of 5G use cases
  • an analysis of data utilisation levels for subscribers and the effects of differing approaches to overage.

SURVEY DATA COVERAGE:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 750 respondents per country, and 4500 respondents in the region.

GEOGRAPHICAL COVERAGE:

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE

Table of Contents

  • Executive summary
  • Handset channel dynamics
  • Network technology adoption
  • Data usage and monetisation
  • Methodology and panel information
  • About the author and Analysys Mason
Back to Top