Connected Consumer Survey 2017: Mobile Customer Satisfaction and Churn in the Middle East and North Africa
|出版日期||內容資訊||英文 19 Slides
|連網型消費者調查:中東、北非的行動顧客滿意度 Connected Consumer Survey 2017: Mobile Customer Satisfaction and Churn in the Middle East and North Africa|
|出版日期: 2018年03月26日||內容資訊: 英文 19 Slides||
"Operators in the Middle East and North Africa continue to have clear opportunities to monetise increased data consumption, despite some sensitivities around pricing."
This report uses Analysys Mason's Connected Consumer Survey to identify the drivers of customer service for mobile users in the Middle East and North Africa (MENA). In particular, it focuses on customer satisfaction, churn and retention-related aspects of mobile services.
The research was conducted between August and October 2017. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 4500 respondents in the region.