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市場調查報告書

撒哈拉以南非洲的行動服務:趨勢與預測

Mobile Services in Sub-Saharan Africa: Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 351710
出版日期 內容資訊 英文 15 Slides
商品交期: 最快1-2個工作天內
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撒哈拉以南非洲的行動服務:趨勢與預測 Mobile Services in Sub-Saharan Africa: Trends and Forecasts 2017-2022
出版日期: 2017年11月21日 內容資訊: 英文 15 Slides
簡介

本報告提供撒哈拉以南非洲 (SSA)的行動服務調查分析,提供5年預測,趨勢·促進因素·預測的前提條件,業者策略概要,各國趨勢等系統性資訊。

摘要整理

全球趨勢

  • 全球:行動服務收益增加趨勢,2022年8,570記憶美金

各地區趨勢

  • 行動數據服務將推動該地區收入增長,但行動語音收入將繼續占主導地位
  • 由於覆蓋面和競爭力有所改善,大多數國家的連接將增加,但增長速度將放緩
  • 2G仍將是SSA的主導技術,而2022年4G將僅佔行動連接的11.7%
  • 到2022年,南非的行動4G和手機佔有率將達到最高,分別為31.3%和73.6%
  • 行動連接是平板電腦採用的核心,但智慧型手機和Wi-Fi的取代將會增加
  • 非語音服務將有助於減緩大多數SSA國家的ARPU下降
  • 提高網絡覆蓋面,智慧手機的手機和費用負擔能力

各國趨勢

  • 迦納:非語音業務(包括行動金融)將有助於提高收入,儘管SIM卡業務增長緩慢
  • 肯亞:對數據和行動金融服務的需求將促進連接和收入的持續增長
  • 奈及利亞:經濟前景疲弱,影響消費者支出的背景下,用戶增長強勁
  • 南非:LTE頻譜的發布將改善競爭,經濟困難將削弱需求
  • 坦尚尼亞:不斷增長的智慧手機佔有率,700MHz拍賣頻譜和手機資金將支持收入增長
  • 烏干達:語音轉換為資料利用將促進收益成長

關於著者和Analysys Mason

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

"Mobile data services will drive telecoms revenue growth in the region, but mobile voice revenue will continue to dominate."

This report analyses the most important trends and drivers that are affecting mobile telecoms services in Sub-Saharan Africa (SSA) and examines the impact that these trends will have during the next 5 years. It includes country views for Ghana, Kenya, Nigeria, South Africa, Tanzania and Uganda.

This report provides:

  • a 5-year forecast of mobile KPIs for SSA and for six key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which highlights similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators.

GEOGRAPHICAL COVERAGE

Countries modelled individually
  • Ghana
  • Kenya
  • Nigeria
  • South Africa
  • Tanzania
  • Uganda

DATA COVERAGE

Mobile connections
  • Handset, mobile broadband, M2M
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone
Mobile revenue
  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, M2M
  • Handset voice, messaging, data
Mobile ARPUc
  • SIMS, handset
  • Prepaid, contract
  • Handset voice, data
Voice traffic
  • Outgoing minutes, MoU

ABOUT THE AUTHOR:

Stefano Porto Bonacci (Research Analyst) is a member of the regional markets research team in London, contributing mainly to the Telecoms Market Matrix, European Country Reports and Global Core Data research programmes. He holds a BSc and an MSc in Economicand

Table of Contents

  • 5.Executive summary
  • 6.Service revenue will grow at a 2.7% CAGR during 2016-2022 to USD45.2 billion amidst regulatory and macroeconomic challenges
  • 7.Worldwide trends
  • 8.Worldwide: Mobile service revenue will continue to increase during the forecast period, reaching USD857 billion in 2022
  • 9.Regional trends
  • 10.Mobile data services will drive revenue growth in the region, but mobile voice revenue will continue to dominate
  • 11.Connections will increase in most countries, driven by improved coverage and competition -but growth will slow down
  • 12.2G will remain the predominant technology in SSA, while 4G will account for only 11.7% of mobile connections in 2022
  • 13.South Africa will have the highest mobile 4G and smartphone share of handsets by 2022 -at 31.3% and 73.6%, respectively
  • 14.Mobile connectivity has been central to tablet adoption, but substitution from smartphones and Wi-Fi will increase
  • 15.Spending on non-voice services will help to slow down ARPU decline in most countries in SSA
  • 16.Improved network coverage, affordability of smartphones and price
  • 17.Country-level trends
  • 18.Ghana: Non-voice services, including mobile money, will help to boost revenue despite modest growth in terms of SIMs
  • 19.Kenya: Demand for data and mobile financial services will encourage the continued growth of connections and revenue
  • 20.Nigeria: Strong subscriber growth against the backdrop of weak economic outlook which will impact consumer spend
  • 21.South Africa: The release of LTE spectrum will improve competition while economic difficulties will weaken demand
  • 22.Tanzania: Rising smartphone take-up, 700MHz auction spectrum and mobile money will support revenue growth
  • 23.Uganda: The shift from voice to data usage will be accompanied by revenue growth, despite low adoption of 4G
  • 24.About the author and Analysys Mason
  • 25.About the author
  • 26.About Analysys Mason
  • 27.Research from Analysys Mason
  • 28.Consulting from Analysys Mason

List of figures

  • Figure 1: Telecoms retail revenue by service type and total service revenue (retail and wholesale), Sub-Saharan Africa, 2012-2022
  • Figure 2: Mobile service revenue in the Sub-Saharan Africa and worldwide, 2012-2022
  • Figure 3: Telecoms retail mobile revenue by service type and mobile ARPU, Sub-Saharan Africa, 2012-2022
  • Figure 4: Telecoms retail mobile revenue by service type, total service revenue and growth rates, Sub-Saharan Africa, 2016-2022
  • Figure 5: Connections by type, and growth rates, Sub-Saharan Africa, 2016-2022
  • Figure 6: Active mobile SIM penetration by country (excluding M2M), Sub-Saharan Africa, 2012-2022
  • Figure 7: Mobile connections by technology generation (excluding M2M), and 3G, 4G and 5G's share of connections, Sub-Saharan Africa, 2012-2022
  • Figure 8: Smartphones as a percentage of handsets, and LTE's share of total connections (excluding M2M), Sub-Saharan Africa, 2016 and 2022
  • Figure 9: Mobile broadband connections by screen size and technology, Sub-Saharan Africa, 2012-2022
  • Figure 10: Mobile ARPU by country, Sub-Saharan Africa, 2012-2022
  • Figure 11: Mobile service revenue and ARPU by technology, Sub-Saharan Africa, 2012-2022
  • Figure 12: Data traffic (MB) and revenue per gigabyte, Sub-Saharan Africa, 2012-2022
  • Figure 13: Mobile, smartphone and 4G/5G penetration rates, Ghana, 2012-2022
  • Figure 14: Mobile ARPU by type, and mobile ARPU, Ghana, 2012-2022
  • Figure 15: Summary of key mobile market drivers and assumptions, Ghana
  • Figure 16: Mobile, smartphone and 4G/5G penetration rates, Kenya, 2012-2022
  • Figure 17: Mobile ARPU by type, and mobile ARPU, Kenya, 2012-2022
  • Figure 18: Summary of key mobile market drivers and assumptions, Kenya
  • Figure 19: Mobile, smartphone and 4G/5G penetration rates, Nigeria, 2012-2022
  • Figure 20: Mobile ARPU by type, and mobile ARPU, Nigeria, 2012-2022
  • Figure 21: Summary of key mobile market drivers and assumptions, Nigeria
  • Figure 22: Mobile, smartphone and 4G/5G penetration rates, South Africa, 2012-2022
  • Figure 23: Mobile ARPU by type, and mobile ARPU, South Africa, 2012-2022
  • Figure 24: Summary of key mobile market drivers and assumptions, South Africa
  • Figure 25: Mobile, smartphone and 4G/5G penetration rates, Tanzania, 2012-2022
  • Figure 26: Mobile ARPU by type, and mobile ARPU, Tanzania, 2012-2022
  • Figure 27: Summary of key mobile market drivers and assumptions, Tanzania
  • Figure 28: Mobile, smartphone and 4G/5G penetration rates, Uganda, 2012-2022
  • Figure 29: Mobile ARPU by type, and mobile ARPU, Uganda, 2012-2022
  • Figure 30: Summary of key mobile market drivers and assumptions, Uganda
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