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市場調查報告書

智慧型手機:世界動向與預測 2016 - 2021年

Smartphones: Worldwide Trends and Forecasts 2017-2022

出版商 Analysys Mason 商品編碼 347792
出版日期 內容資訊 英文 20 Slides
商品交期: 最快1-2個工作天內
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智慧型手機:世界動向與預測 2016 - 2021年 Smartphones: Worldwide Trends and Forecasts 2017-2022
出版日期: 2018年11月26日 內容資訊: 英文 20 Slides
簡介

本報告針對世界智慧型手機市場、提供世界8個地區、63國智慧型手機市場預測 (販售數量、各OS市場市佔率) 、需求動態、供應商情勢與地區分類應對消費者態度變化的業者策略、世界、地區動向、分析。

目錄

世界動向

  • 智慧型手機成熟、新興市場分散
  • 新興亞太地區與拉丁美洲帶動世界智慧型手機銷售成長
  • Amdroid與iOS在預測期間維持市佔率

西歐

  • 消費者喜好與業者反應讓智慧型手機銷售減少
  • 主要地區動向

中東歐

  • 對平價智慧型手機需求提高
  • 主要地區動向

中東、北非

  • 預付的優勢影響購買智慧型手機的態度
  • 主要地區動向

撒哈拉以南非洲

  • 預計鄉村初次購買智慧型手機的顧客會推動銷售
  • 主要地區動向

新興亞太地區

  • 智慧型手機銷售到2021年都會快速增加
  • 主要地區動向

先進亞太地區

  • 高智慧型手機滲透率讓新型設備的銷售停滯
  • 主要地區動向

北美

  • 業者與供應商應對智慧型手機購買態度變化
  • 主要地區動向

拉丁美洲

  • 經濟改善促進購買新智慧型手機
  • 主要地區動向

預測方法、前題條件

關於作者與ANALYSYS MASON

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目錄

"Mature markets are approaching smartphone penetration saturation, but smartphone sales in developing markets will continue grow until 2021."

The worldwide smartphone market is characterised by increasingly saturated developed markets and emerging markets that have a strong potential for growth. This report investigates the various drivers and idiosyncrasies of eight regional markets and identifies issues and opportunities that operators and vendors must be aware of.

THIS REPORT PROVIDES:

  • connections and sales for smartphone markets worldwide, for 8 regions and for 63 countries
  • key worldwide and regional trends
  • a 2014-2018 manufacturer sales split
  • a 5G smartphone connection and sales forecast.

Table of Contents

  • 6.Worldwide trends
  • 7.Worldwide: smartphone sales will increase over the forecast period driven by emerging markets, despite an expected decline in 2018
  • 8.Worldwide: there will be over a billion more active smartphones in EMAP and SSA in 2022 than there was in 2017
  • 9.Worldwide: the rise of the ‘big four' Chinese brands reflects emerging Asia-Pacific's status as the driver of smartphone revenue growth
  • 10.Worldwide: 5G take-up will provide a boost to device sales in developed markets
  • 11.Western Europe1
  • 2.Western Europe: consumer preferences and operators' responses will dampen smartphone sales
  • 13.Western Europe: key regional trends
  • 14.Central and Eastern Europe
  • 15.Central and Eastern Europe: the demand for budget smartphones is high
  • 16.Central and Eastern Europe: key regional trends
  • 17.Middle East and North Africa
  • 18.Middle East and North Africa: the dominance of prepaid contractsinfluences smartphone purchasing behavior
  • 19.Middle East and North Africa: key regional trends
  • 20.Sub-Saharan Africa
  • 21.Sub-Saharan Africa: low smartphone penetration means that there isa large amount of growth potential for smartphone sales
  • 22.Sub-Saharan Africa: key regional trends
  • 23.Emerging Asia-Pacific
  • 24.Emerging Asia-Pacific: smartphone sales will continue to increaseat a rapid rate until at least 2022
  • 25.Emerging Asia-Pacific: key regional trends
  • 26.Developed Asia-Pacific
  • 27.Developed Asia-Pacific: the launch of 5G will spark growth in smartphone sales
  • 28.Developed Asia-Pacific: key regional trends
  • 29.North America
  • 30.North America: lengthening smartphone cycles will decrease smartphone sales
  • 31.North America: key regional trends
  • 32.LatinAmerica
  • 33.Latin America: improving economies and cheaper smartphoneswill lead to an increase in smartphone sales over the forecast period
  • 34.Latin America: key regional trends
  • 35.Forecast methodology and assumptions
  • 36.Forecast methodology and assumptions
  • 37.About the author and Analysys Mason
  • 38.About the author
  • 39.Analysys Mason's consulting and research are uniquely positioned
  • 40.Research from Analysys Mason
  • 41.Consulting from Analysys Mason

List of figures

  • Figure 1: Mobile handset unit sales by type, and the smartphone share of connections, worldwide, 2014--2022
  • Figure 2: Smartphone unit sales by region, 2017 and 2022
  • Figure 3: Smartphone unit sales by manufacturer 2014--2018
  • Figure 4: 5G handset unit sales by region, and the 5G share of connections, worldwide, 2019--2022
  • Figure 5: Mobile handset connections by type, and smartphone share of connections, Western Europe, 2014--2022
  • Figure 6: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2014--2022
  • Figure 7: Key regional trends in the handset market, Western Europe
  • Figure 8: Mobile handset connections by type, and smartphone share of connections, Central and Eastern Europe, 2014--2022
  • Figure 9: Smartphone unit sales and smartphone share of handset unit sales, Central and Eastern Europe, 2014--2022
  • Figure 10: Key regional trends in the handset market, Central and Eastern Europe
  • Figure 11: Mobile connections by type, and smartphone share of connections, Middle East and North Africa, 2014--2022
  • Figure 12: Smartphone sales and smartphone share of mobile handset sales, Middle East and North Africa, 2014--2022
  • Figure 13: Key regional trends in the handset market, Middle East and North Africa
  • Figure 14: Mobile connections by type, and smartphone share of connections, Sub-Saharan Africa, 2014--2022
  • Figure 15: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2014--2022
  • Figure 16: Key regional trends in the handset market, Sub-Saharan Africa
  • Figure 17: Mobile connections by type, and smartphone share of connections, emerging Asia--Pacific, 2014--2022
  • Figure 18: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia--Pacific, 2014--2022
  • Figure 19: Key regional trends in the handset market, emerging Asia--Pacific
  • Figure 20: Mobile connections by type, and smartphone share of connections, developed Asia--Pacific, 2014--2022
  • Figure 21: Smartphone sales and smartphone share of mobile handset unit sales, developed Asia--Pacific, 2014--2022
  • Figure 22: Key regional trends in the handset market, developed Asia--Pacific
  • Figure 23: Mobile handset connections by type, and smartphone share of connections, North America, 2014--2022
  • Figure 24: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2014--2022
  • Figure 25: Key regional trends in the handset market, North America
  • Figure 26: Mobile handset connections by type, and smartphone share of connections, Latin America, 2014--2022
  • Figure 27: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2014--2022
  • Figure 28: Key regional trends in the handset market, Latin America
  • Figure 29: Main enablers and constraints for our smartphone forecasts
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