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市場調查報告書

中東歐的行動服務的趨勢與預測:2017-2022年

Mobile Services in Central and Eastern Europe: Trends and Forecasts 2018-2023

出版商 Analysys Mason 商品編碼 346137
出版日期 內容資訊 英文 11 Slides
商品交期: 最快1-2個工作天內
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中東歐的行動服務的趨勢與預測:2017-2022年 Mobile Services in Central and Eastern Europe: Trends and Forecasts 2018-2023
出版日期: 2018年11月26日 內容資訊: 英文 11 Slides
簡介

預料中東歐 (CEE)的行動市場將持續盛況,並更進一步朝資料主導的趨勢發展,預測到2022年前4G將佔全體連接的60%。

本報告提供中東歐 (CEE) 的行動服務市場相關調查,提供全球,各地區以及各國的市場分析·5年預測。

目錄

摘要整理

全球趨勢

  • 業務收益在預測期間將繼續成長,預計2022年達到8,630億美元

地區趨勢

  • 儘管傳統服務的下降,行動收入將繼續增長
  • 行動普及率:除了土耳其,中東歐地區行動SIM卡普及率水平將保持穩定
  • 行動連接:4G / 5G將持續取代2G / 3G,但我們不期望在2022年之前網絡退役
  • 智慧型手機和LTE:到2022年,中東歐手機的智慧型手機佔有率將達到82%
  • 行動寬頻:LTE基礎設施的廣泛部署將支持行動寬頻持續的短期增長
  • ARPU:由於競爭力的價格壓力下降以及價格昂貴的數據計劃的增加,ARPU將會穩定發展
  • 數據和收入來源:4G技術推廣將推動中東歐的服務收入增長

各國趨勢

  • 捷克:收入將會增長,但2022年的市場仍將比2012年減少18%
  • 波蘭:內容服務和廣泛的LTE覆蓋將有助於行運營商增加手機數據收入
  • 俄羅斯:該國行動市場的競爭將會增加,並導致手機ARPU的下降
  • 土耳其:4G覆蓋和高手機數據服務需求的競爭將推動ARPU的增加

預測手法·前提條件

著者·Analysys Mason

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目錄

"Mobile telecoms revenue will continue its recovery over the next few years, driven primarily by handset data growth."

This report examines the key trends and drivers, and provides a comprehensive mobile telecoms market forecast for the Central and Eastern European region and for 16 individually modelled countries including the Czech Republic, Poland, Russia and Turkey.

This report provides:

  • a 5-year forecast of 206 mobile KPIs for the Central and Eastern European region and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which highlight similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators.

GEOGRAPHICAL COVERAGE

Countries modelled individually Detailed country commentary
  • Bulgaria
  • Croatia
  • Czech Republic
  • Estonia
  • Hungary
  • Latvia
  • Lithuania
  • Poland
  • Romania
  • Russia
  • Slovakia
  • Slovenia
  • Turkey
  • Ukraine
  • Czech Republic
  • Poland
  • Russia
  • Turkey

DATA COVERAGE

Mobile connections
  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone
Mobile revenue
  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data
Mobile ARPU
  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data
Voice traffic
  • Outgoing minutes, MoU

Table of Contents

  • 5. Executive summary
  • 6. Mobile revenue will continue to grow during the next few years, driven mainly by revenue growth from handset data
  • 7. Worldwide trends
  • 8. Worldwide: mobile service revenue will continue to increase during the forecast period, and will reach USD867 billion in 2023
  • 9. Regional trends
  • 10. Mobile revenue will continue to increase despite declining traditional services
  • 11. Mobile: the improved LTE-A coverage and an increasing number of mobile contract subscribers will drive mobile ARPU growth
  • 12. Mobile: notable mobile penetration growth is only expected in Turkey, as most of the other countries in the region have already reached saturation
  • 13. Mobile: ARPU will increase in a number of countries in CEE, mainly as a result of increasing migration towards contract and high-value data plans
  • 14. Mobile: declining price pressure and improved LTE/LTE-A coverage will positively affect mobile ARPU
  • 15. Country-level trends
  • 16. Czech Republic: a wave of competition is expected in the mobile market as the regulator seeks to decrease consumer ASPU
  • 17. Poland: operators' key focus will be on network and coverage upgrades
  • 18. Russia: the total mobile telecoms market will increase by 2023 thanks to the strong demand for online content
  • 19. Turkey: inflation will distort revenue trends but strong operator investments in mobile services will drive underlying revenue growth
  • 20. Forecast methodology and assumptions
  • 21. Our forecast model is supported by sound market knowledge
  • 22. Examples of forecast input drivers
  • 23. About the authors and Analysys Mason
  • 24. About the authors
  • 25. Analysys Mason's consulting and research are uniquely positioned
  • 26. Research from Analysys Mason
  • 27. Consulting from Analysys Mason

List of Figures

  • Figure 1: Telecoms and pay-TV retail revenue by type and total service revenue, Central and Eastern Europe, 2013-2023
  • Figure 2: Mobile service revenue by location, CEE and worldwide, 2013-2022
  • Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, Central and Eastern Europe, 2013-2023
  • Figure 4: Telecoms retail revenue and growth rate by service type, Central and Eastern Europe, 2013-2023
  • Figure 5: Mobile connections by type, Central and Eastern Europe (million), 2013-2023
  • Figure 6: Mobile connections by generation, Central and Eastern Europe (million), 2013-2023
  • Figure 7: Mobile ARPU by type, Central and Eastern Europe (EUR per month), 2013-2023
  • Figure 8: Contract share of mobile connections (excluding IoT), Central and Eastern Europe, 2013-2023
  • Figure 9: Mobile data traffic per connection, Central and Eastern Europe (MB per month), 2013-2023
  • Figure 10: Mobile penetration by country, Central and Eastern Europe, 2013-2023
  • Figure 11: Mobile penetration by country, Central and Eastern Europe, 2013-2023
  • Figure 12: Mobile ARPU by country, Central and Eastern Europe, 2013-2023
  • Figure 13: Mobile ARPU by country, Central and Eastern Europe, 2013-2023
  • Figure 14: Mobile ARPU, Czech Republic (CZK per month), Mobile
  • Figure 15: Mobile connections by type, Czeck Republic (million), 2013-2023
  • Figure 16: Mobile ARPU, Poland (PLN per month), 2013-2023
  • Figure 17: Mobile connections by type, Poland (million), 2013-2023
  • Figure 18: Mobile ARPU, Russia (RUB per month), 2013-2023
  • Figure 19: Mobile connections by type, Russia (million), 2013-2023
  • Figure 20: Mobile ARPU, Turkey (TRY per month), 2013-2023
  • Figure 21: Mobile connections by type, Turkey (million), 2013-2023
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