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市場調查報告書

行動上網服務的西歐市場:2019年∼2024年的動態與預測

Mobile Services in Western Europe: Trends and Forecasts 2019-2024

出版商 Analysys Mason 商品編碼 345545
出版日期 內容資訊 英文 12 Slides
商品交期: 最快1-2個工作天內
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行動上網服務的西歐市場:2019年∼2024年的動態與預測 Mobile Services in Western Europe: Trends and Forecasts 2019-2024
出版日期: 2019年12月11日內容資訊: 英文 12 Slides
簡介

本報告調查分析了西歐的行動上網通訊服務市場,提供5年預測及動態、促進因素、預測的前提條件、營運商策略概要、國別主題等體系化資訊。

執行摘要

全球趨勢

  • 全球:行動數據的需求促進了通訊的收益成長

地區趨勢

  • 幾乎所有的西歐國家都因舊有服務的收益減少與行動上網市場的競爭白熱化,而使行動上網的收益成長停滯
  • ARPU因數據使用量增加與客戶轉往契約方案僅有些許增加
  • 西歐的行動上網普及率依然維持高水準,但幾乎所有國家都有減少的趨勢
  • 由於市場狀況與競爭情勢不同,ARPU的進化因國家而有極大不同
  • 即使行動服務收益稍有增加,5G服務的建立依然幾乎未對收益成長帶來影響

國別趨勢

  • 法國:對5G的投資帶來行動上網開通數的大幅增加,對收益的影響卻有限
  • 德國:到2024年年底,5G開通數的市佔率將達到48%
  • 義大利:由於競爭白熱化,行動上網的收益減少
  • 西班牙:由於中產階級、上層階級顧客以飽和,促使營運商紛紛改變策略
  • 英國:由於5G服務強化,收益成長的機會受到限制

預測方法和前提條件

關於作者和Analysys Mason

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目錄

"Revenue growth for the mobile market in Western Europe will be flat due to strong price competition in some countries in the region, as well as market saturation in terms of the number of connections."

Mobile service revenue in Western Europe (WE) will grow by less than 0.1% between 2019 and 2024 due to market saturation and heavy price competition in some countries within the region. This report examines key trends and drivers and provides a comprehensive mobile telecoms market forecast for the region and for 16 individually modelled countries.

This report provides:

  • a 5-year forecast of 206 mobile KPIs for the Western European region and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which highlight similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators.

GEOGRAPHICAL COVERAGE

Countries modelled individuallyDetailed country commentary
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK
  • France
  • Germany
  • Italy
  • Spain
  • UK

DATA COVERAGE

Mobile connections
  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone
Mobile revenue
  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data
Mobile ARPU
  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data
Voice traffic
  • Outgoing minutes, MoU

Table of Contents

  • 5. Executive summary
  • 6. Executive summary
  • 7. Worldwide trends
  • 8. Worldwide: mobile data demand will drive telecoms revenue growth in most regions
  • 9. Regional trends
  • 10. Mobile revenue will remain flat due to declining revenue from legacy services and intense competition in the mobile markets in most countries in Western Europe
  • 11. Blended ARPU will increase marginally, thanks to growing data usage and customers' migration to contract plans
  • 12. Mobile penetration in WE will remain high, but it will decrease in most countries during the forecast period
  • 13. The evolution of ARPU will differ significantly between countries due to different market conditions and competitive landscapes
  • 14. Mobile service revenue will increase modestly over the forecast period; the launch of 5G services is expected to have a limited impact on revenue growth
  • 15. Country-level trends
  • 16. France: investments in 5G will lead to a considerable increase in the number of mobile connections, but with limited impact on revenue
  • 17. Germany: the 5G share of connections will reach 48% by the end of 2024
  • 18. Italy: intense competition will result in a decline in the mobile service revenue
  • 19. Spain: saturation among middle-income and premium customers will continue to drive a shift in strategy among operators
  • 20. UK: service enrichment from 5G will create limited opportunities for revenue growth
  • 21. Forecast methodology and assumptions
  • 22. Our forecast model is supported by sound market knowledge
  • 23. Examples of forecast input drivers
  • 24. About the authors and Analysys Mason
  • 25. About the authors
  • 26. Analysys Mason's consulting and research are uniquely positioned
  • 27. Research from Analysys Mason
  • 28. Consulting from Analysys Mason

List of Figures

  • Figure 1: Telecoms and pay-TV retail revenue by type and total service revenue, Western Europe, 2014-2024
  • Figure 2: Mobile service revenue in WE and worldwide, USD (2018) billion
  • Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, Western Europe, 2014-2024
  • Figure 4: Telecoms retail revenue and growth rate by service type, Western Europe, 2014-2024
  • Figure 5: Mobile connections by type, Western Europe (million), 2014-2024
  • Figure 6: Mobile connections by generation, Western Europe (million), 2014-2024
  • Figure 7: Mobile ARPU by type, Western Europe (EUR per month), 2014-2024
  • Figure 8: Contract share of mobile connections (excluding IoT), Western Europe, 2014-2024
  • Figure 9: Mobile data traffic per connection, Western Europe (GB per month), 2014-2024
  • Figure 10a: Mobile penetration by country, Western Europe, 2014-2024
  • Figure 10b: Mobile penetration by country, Western Europe, 2014-2024
  • Figure 11a: Mobile ARPU by country, Western Europe, 2014-2024
  • Figure 11b: Mobile ARPU by country, Western Europe, 2014-2024
  • Figure 12: Mobile ARPU, France (EUR per month), 2014-2024
  • Figure 13: Mobile connections by type, France (million), 2014-2024
  • Figure 14: Mobile ARPU, Germany (EUR per month), 2014-2024
  • Figure 15: Mobile connections by type, Germany (million), 2014-2024
  • Figure 16: Mobile ARPU, Italy (EUR per month), 2014-2024
  • Figure 17: Mobile connections by type, Italy (million), 2014-2024
  • Figure 18: Mobile ARPU, Spain (EUR per month), 2014-2024
  • Figure 19: Mobile connections by type, Spain (million), 2014-2024
  • Figure 20: Mobile ARPU, UK (GBP per month), 2014-2024
  • Figure 21: Mobile connections by type, UK (million), 2014-2024
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