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市場調查報告書

西歐的行動服務:2018年∼2023年的趨勢與預測

Mobile Services in Western Europe: Trends and Forecasts 2018-2023

出版商 Analysys Mason 商品編碼 345545
出版日期 內容資訊 英文 12 Slides
商品交期: 最快1-2個工作天內
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西歐的行動服務:2018年∼2023年的趨勢與預測 Mobile Services in Western Europe: Trends and Forecasts 2018-2023
出版日期: 2018年11月27日 內容資訊: 英文 12 Slides
簡介

本報告提供西歐的行動通訊服務市場相關調查分析,提供5年預測,加上趨勢,促進因素,預測的前提條件,業者策略概要,各國專題等系統性資訊。

摘要整理

全球趨勢

  • 世界:行動電話資料和次世代接取寬頻服務,促進全球通訊零售的增加的收入

地區趨勢

  • 行動:西歐整體行動通訊收益預測持平
  • 行動:4G全部的市場區隔成為默認技術,行動數據利用也劇增,不過ARPU未增長
  • 行動:連接的契約佔有率增加,替換周期變長,大部分國家的行動的普及率慢慢降低
  • 行動:在非EU加盟2個國家ARPU顯著較高,市場佔有率也高
  • 行動:西歐的業者,準備在今後2年開始5G服務

各國的趨勢

  • 法國:由於技術提升,市場狀況復甦,經濟的穩定發展,通訊收益雖低但成長穩定
  • 德國:2020年5G將商業性導入,連接的4G佔有率2021年以後減少
  • 義大利:新興Iliad激化行動市場競爭,5G頻率2018年10月推出
  • 西班牙:業者著重5G部署
  • 英國:儘管流量劇增,行動的ARPU繼續適度增加

預測手法與前提條件

關於著者和Analysys Mason

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目錄

"5G services will be launched in Europe, but these services lack a strong enough proposition to reverse the long-term stagnation in mobile revenue in the region."

Operators across Western Europe (WE) are competing to be the first to launch 5G mobile services, although these services are unlikely to boost revenue in most cases. In this report, we examine the key trends and drivers and provide a comprehensive mobile telecoms market forecast for the WE region and for 16 individually modelled countries.

This report provides:

  • a 5-year forecast of 224 mobile KPIs for the Western European region and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which highlight similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators.

GEOGRAPHICAL COVERAGE

Countries modelled individuallyDetailed country commentary
  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK
  • France
  • Germany
  • Italy
  • Spain
  • UK

DATA COVERAGE

Mobile connections
  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone
Mobile revenue
  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data
Mobile ARPU
  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data
Voice traffic
  • Outgoing minutes, MoU

Table of Contents

  • 5.Executive summary
  • 6.Worldwide: mobile handset data and next-generation access broadband services will drive telecoms retail revenue growth worldwide
  • 7.Worldwide trends
  • 8.Worldwide: mobile handset data and next-generation access broadband services will drive telecoms retail revenue growth worldwide
  • 9.Regional trends
  • 10.Mobile: the overall mobile telecoms revenue outlook for Western Europe remains flat
  • 11.Mobile: 4G will become the default technology for all market segments; this will lead to a strong growth in mobile data usage, but not in ARPU
  • 12.Mobile: mobile penetration will decline gradually in most countries as the contract share of connections increases and replacement cycles lengthen
  • 13.Mobile: ARPU is noticeably higher in the two non-EU countries in WE, where the incumbents have a high market share
  • 14.Mobile: operators across Western Europe are preparing for the launch of 5G services in the next 2 years
  • 15.Country-level trends
  • 16.France: improved technology, a better market situation and good economic performance will lead to low but stable telecoms revenue growth in France
  • 17.Germany: 5G will be introduced commercially in 2020, causing the 4G share of connections to decline from 2021 onwards
  • 18.Italy: new entrant Iliad has further increased competition in the mobile market; 5G frequencies were released in October 2018
  • 19.Spain: operators will focus on 5G deployments
  • 20.UK: mobile ARPU will continue to grow modestly despite strong traffic growth
  • 21.Forecast methodology and assumptions
  • 22.Our forecast model is supported by sound market knowledge
  • 23.Examples of forecast input drivers
  • 24.About the authors and Analysys Mason
  • 25.About the authors
  • 26.About Analysys Mason
  • 27.Research from Analysys Mason
  • 28.Consulting from Analysys Mason

List of figures

  • Figure 1: Telecoms and pay-TVretail revenue by type and total service revenue, Western Europe, 2013--2023
  • Figure 2: Mobile service revenue by location, Western Europe and worldwide, 2012--2022
  • Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, Western Europe, 2013--2023
  • Figure 4: Telecoms retail revenue and growth rate by service type, Western Europe, 2013--2023
  • Figure 5: Mobile connections by type, Western Europe (million), 2013--2023
  • Figure 6: Mobile connections by generation, Western Europe (million), 2013--2023
  • Figure 7: Mobile ARPU by type, Western Europe (EUR per month), 2013--2023
  • Figure 8: Contract share of mobile connections (excluding IoT), Western Europe, 2013--2023
  • Figure 9: Mobile data traffic per connection, Western Europe (MB per month), 2013--2023
  • Figure 10a: Mobile penetration by country, Western Europe, 2013--2023
  • Figure 10b: Mobile penetration by country, Western Europe, 2013--2023
  • Figure 11a: Mobile ARPU by country, Western Europe, 2013--2023
  • Figure 11b: Mobile ARPU by country, Western Europe, 2013--2023
  • Figure 12: Mobile connections by type, France (million), 2013--2023
  • Figure 13: Mobile ARPU, France (EUR per month), 2013--2023
  • Figure 14: Mobile connections by type, Germany (million), 2013
  • Figure 15: Mobile ARPU, Germany (EUR per month), 2013
  • Figure 16: Mobile connections by type, Italy (million), 2013
  • Figure 17: Mobile ARPU, Italy (EUR per month), 2013
  • Figure 18: Mobile connections by type, Spain (million), 2013
  • Figure 19: Mobile ARPU, Spain (EUR per month), 2013
  • Figure 20: Mobile connections by type, UK (million), 2013
  • Figure 21: Mobile ARPU, UK (GBP per month), 2013
  • Figure 14: Mobile connections by type, Germany (million), 2013--2023
  • Figure 15: Mobile ARPU, Germany (EUR per month), 2013-2023
  • Figure 16: Mobile connections by type, Italy (million), 2013--2023
  • Figure 17: Mobile ARPU, Italy (EUR per month), 2013--2023
  • Figure 18: Mobile connections by type, Spain (million), 2013--2023
  • Figure 19: Mobile ARPU, Spain (EUR per month), 2013--2023
  • Figure 20: Mobile connections by type, UK (million), 2013--2023
  • Figure 21: Mobile ARPU, UK (GBP per month), 2013--2023
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