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案例研究:NOW TV - BSkyB的OTT視訊策略

Case Study: NOW TV - BSkyB's OTT Video Strategy

出版商 Analysys Mason 商品編碼 303968
出版日期 內容資訊 英文 PPT and PDF (21 slides)
商品交期: 最快1-2個工作天內
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案例研究:NOW TV - BSkyB的OTT視訊策略 Case Study: NOW TV - BSkyB's OTT Video Strategy
出版日期: 2014年05月23日 內容資訊: 英文 PPT and PDF (21 slides)

英國主要的收費電視業者的BSkyB,將做高級、獨家內容的豐富組合資本化,2012年7月NOW TV服務開始了。該服務有助於急速提高英國OTT視訊市場上BSkyB的存在感。



  • BSkyB的OTT視訊策略及NOW TV服務的詳細分析
  • 收費電視業者的影響評估
  • 與幾個對手服務比較的NOW TV的競爭分析
  • NOW TV的優勢、弱點、機會及威脅(SWOT)概要及視訊市場上服務展望的評估



BSkyB faced the challenge of making its OTT video proposition attractive to free-to-air TV viewers, while minimising the risk of cannibalising its core business.

BSkyB, a leading pay-TV operator in the UK, has capitalised on its extensive portfolio of premium and exclusive content and launched its NOW TV service in July 2012. This service is helping BSkyB to rapidly increase its presence in the over-the-top (OTT) video market in the UK. This case study focuses on the development of the offer and BSkyB's strategy in this area.

This case study provides:

  • detailed analysis of BSkyB's OTT video strategy and the NOW TV proposition
  • an assessment of the implications for pay-TV operators
  • competitive analysis of NOW TV compared with some of its rival services
  • an overview of NOW TV's strengths, weaknesses, opportunities and threats (SWOT) and a scored rating of the service's prospects in the video market.

About the author

Cesar Bachelet (Senior Analyst) has more than 25 years' experience of the telecoms industry, and specialises in multi-play services, with a focus on traditional pay-TV and over-the-top (OTT) video services, as well as emerging services and devices within the digital home. He has also conducted research and delivered presentations on a wide range of topics, including fixed and mobile voice and broadband services, as well as bundling and convergence strategies. Cesar contributes to various Consumer services research programmes, primarily Fixed Broadband and Multi-Play, Next-Generation Services and Digital Economy. He is also involved in various media-focused consulting projects.

Before joining Analysys Mason, Cesar worked for various analyst companies, including Ovum. Prior to this, he worked for telecoms operator BT, where he held a range of positions, including Competitor Analyst in the Consumer Division (now BT Retail) and Market Analyst in BT Ignite's Application Service Provision (ASP) unit (now BT Global Services), for 14 years.

Table of Contents

  • Executive summary
  • Implications for operators
  • BSkyB's strategy for NOW TV
  • Assessment of NOW TV's prospects in the video market
  • About the author and Analysys Mason
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