Tablet Survey in the Middle East and Africa 2013: Understanding Connectivity and Usage
|出版日期||內容資訊||英文 PPT and PDF (31 slides); Excel
|中東、非洲的平板電腦調查:連接、利用的把握 Tablet Survey in the Middle East and Africa 2013: Understanding Connectivity and Usage|
|出版日期: 2014年02月05日||內容資訊: 英文 PPT and PDF (31 slides); Excel||
The introduction of affordable tablet models is helping to increase their popularity in the Middle East and Africa, and is resulting in some users spending a decreasing amount of time on PCs.
The tablet market represents a growing opportunity for operators in the Middle East and Africa (MEA) to increase mobile data revenue. It is important for operators to understand the key obstacles to cellular connectivity take-up on tablets in the region, and build a clear picture of app usage and purchasing patterns, in order to inform their strategies in this market.
This Viewpoint provides the following information for Saudi Arabia, South Africa and UAE:
The survey group consisted of 3677 tablet users across 3 countries, aged 18 and over. Respondents were selected from, and recruited to, On Device Research's tablet survey panel until nationally representative quotas (set by us) for tablet ownership by gender, age range and the OS of the device were reached. Quotas were designed such that, for each country, we had a sufficient number of respondents of each quota to be demographically representative of a 750-respondent-per-country panel. Respondents were asked to complete a 10-minute questionnaire on the device. Questions took the form of yes/no, multiple choice and simple scales.
Data is provided for the following individual countries:
Karim Yaici (Analyst) leads Analysys Mason's The Middle East and Africa regional research programme. His primary areas of specialisation include operator strategies, telecoms market developments and consumer trends in growth markets. Prior to joining Analysys Mason, Karim was an associate analyst at Informa Telecoms & Media, where he authored reports on mobile accessories and mobile applications. Prior to that, he worked as a research engineer in the Centre for Communication Systems Research (CCSR) and Vodafone. Karim holds an MSc in Information Systems Management from the University of Southampton and a PhD in human-computer interaction from the University of Surrey.
Ronan de Renesse (Principal Analyst) is the lead analyst for Analysys Mason's Mobile Devices and Digital Economy research programmes. His primary areas of specialisation include smartphone and tablet adoption, rich media applications and services on mobile, mobile content and data monetisation, and over-the-top (OTT) company strategies. Ronan has been analysing the telecoms and media industry since 2003. Prior to joining Analysys Mason, Ronan was a Senior Analyst and the Head of Mobile at IHS Screen Digest, where he had overall responsibility for the Mobile Media Intelligence service and all related activities. For the past 5 years, Ronan has led the conception and development of various mobile media and technology forecasts, including those for mobile applications, mobile broadband and smartphones. Ronan has also written thought-leadership reports on Facebook and Google's mobile strategies, and participated in the production of Analysys Mason's key primary research projects such as the Connected Consumer, Tablet survey and Consumer smartphone usage report series. Before becoming an industry analyst, Ronan was an academic researcher at the Centre for Telecommunications Research at King's College London. He had numerous articles published in international technology journals and also gave various presentations at high-profile conferences. Ronan holds a PhD in Telecommunications from King's College London. He has also participated on the GSMA Global Mobile Awards judging panel.