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市場調查報告書

通訊市場各國報告:香港

Hong Kong Telecoms Market Report 2019

出版商 Analysys Mason 商品編碼 261136
出版日期 內容資訊 英文 23 Slides
商品交期: 最快1-2個工作天內
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通訊市場各國報告:香港 Hong Kong Telecoms Market Report 2019
出版日期: 2019年04月08日內容資訊: 英文 23 Slides
簡介

本報告提供香港的通訊市場相關分析,固網/行動通訊市場上,主要的業績指標 (KPI) 和市場趨勢資料(用戶數、普及率、ARPU等)測量,主要業者的市場佔有率和基礎設施整頓現狀,目前市場主要趨勢和今後的市場機會等調查資料、考察。

分析對象企業

  • China Mobile
  • Hong Kong Broadband Network (HKBN)
  • Hutchison Telecommunications
  • i-Cable
  • PCCW Enterprises
  • SmarTone Mobile Communications

分析資料

  • 固網通訊市場
    • 連接數量
      • 語音通話整體 (窄頻、VoBB)
      • 窄頻
      • VoBB (Voice over BroadBand)
      • 寬頻全體
      • 寬頻:各連線技術的明細 (DSL、纜線數據機、FTTH/B、BFWA等)
      • IPTV
      • 撥接上網式網際網路
    • 收益額、ARPU (每一用戶平均收益)
      • 業務收益額
      • 業務收益額佔GDP比率
      • 人口每人、每月業務收益額
      • 零售收益額 (=業務收益額-整體零售收益額)
      • 零售收益額佔GDP比率
      • 人口每人、每月零售收益額
      • 零售收益額:服務的各類型 (語音通話,寬頻,撥號連接,商務網路服務)
      • 每月的語音通話ARPU
      • 每月的寬頻ARPU
    • 流量
      • 來自固網的發信分數
      • 每1件外線發信分數
    • 業者層級的收益資料/市場佔有率
      • 寬頻用戶數:主要不同業者 (市場佔有率,年度變動率)
      • DSL連接數量 (總數,各企業佔有率)
  • 行動通訊市場
    • 連接數量
      • 整體趨勢 (終端台數,除去行動寬頻連接數量 (M2M))
      • 預付/契約的比率,預付方式的市場佔有率
      • 對人口普及率 (全體,預付方式,契約方式)
      • 3G線路
      • 終端台數與其明細 (智慧型手機/傳統行動電話)
      • 終端對人口普及率
      • 寬頻
      • 寬頻對人口普及率
    • 收益額、ARPU
      • 業務收益額
      • 收益額佔GDP比率
      • 每人月額業務收益額
      • 業務收益額的明細 (預付/契約),和預付契約的佔有率
      • 業務收益額的明細 (語音通話/數據通訊) ,和數據通訊的佔有率
      • 零售收益額 (=業務收益額-整體零售收益額)
      • 零售收益額佔GDP比率
      • 人口每人、每月零售收益額
      • 語音通話、資料收益額的明細
      • 零售收益額的明細 (全體,預付方式,契約方式)
      • 每月ARPU (全體,預付方式,契約方式)
    • 流量
      • 來自行動終端的利用分數
      • 每1件外線發信分數
    • 業者層級的收益資料/市場佔有率
      • 連接數量 (各企業佔有率)
  • 通訊整體市場 (固定、行動)
    • 語音通話的連接數量
    • 寬頻的連接數量
    • 業務收益額
    • 業務收益額:佔GDP比率
    • 業務收益額:每人口1人、每月
    • 零售收益額 (=業務收益額-整體零售收益額)
    • 零售收益額:佔GDP比率
    • 零售收益額:每人口1人、每月
    • 零售收益額:語音通話/數據通訊的比率
    • 發信分數

目錄

  • 摘要整理及KPI (主要業績評估指標)
  • 業者簡介與市場佔有率
  • 基礎設施現況與未來計劃
  • 行動通訊市場KPI
  • 固網市場KPI
  • 法規資訊
  • 現在、未來市場的動向
  • 關於著者及Analysis Mason

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

This country report and accompanying data annex provide a comprehensive overview of Hong Kong's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.

Company coverage

This report includes information on the following companies:

  • China Mobile Hong Kong
  • HGC Global Communications
  • Hong Kong Broadband Network
  • Hutchison
  • i-Cable
  • PCCW (HKT)
  • SmarTone

Data coverage

Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Figures are supplied for each year since 2006. The data annex was last updated in April 2019 to include 4Q 2018 data. Metrics include the following.

Fixed telecoms marketMobile telecoms market

Connections

  • voice
  • broadband (split by access technology: DSL and BFWA)
  • dial-up Internet.

Connections

  • total and penetration
  • split by prepaid and contract; handset and broadband; and 2G.

Revenue

  • service revenue: total, as a percentage of GDP and per capita per month
  • retail revenue ('spend')-- for voice, dial-up Internet, broadband, DSL, FTTB/LAN Ethernet, BFWA and business network services.

Revenue

  • service revenue, total and split by: prepaid and contract; as a percentage of GDP; per capita per month; voice, non-voice, P2P messaging, and content and data (for handset-based service revenue); and mobile broadband
  • ARPU, total and split by: prepaid and contract; and handset voice and non-voice services
  • data revenue (and as a percentage of service revenue).

Traffic

  • fixed-originated minutes
  • fixed-originated minutes of use per active connection per month.

Traffic

  • mobile-originated minutes
  • mobile-originated minutes of use per active connection per month.

Operator-level metrics/market share

  • broadband subscribers by major broadband operator (and associated market shares and year-on-year changes).

Operator-level metrics/market share

  • active subscribers (and associated market shares and year-on-year changes).

Author

Andrew Yi-Ju Chern

Andrew Yi-Ju Chern is a member of the regional markets research team in London, contributing mainly to the Telecoms Market Matrix, Asia-Pacific and Global Telecoms Data research programmes. Prior to joining Analysys Mason, Andrew was a business analyst at Vodafone. Andrew holds a BSc in Economics and Finance from Tsinghua University and a MSc in Strategic Management from HEC Paris.

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