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市場調查報告書

相關案例研究:AT&T以中小企業導向雲端型行動裝置管理服務因應BYOD趨勢

Case Study: AT&T Responds to BYOD Trend with Cloud-based Mobile Device Management Service for SMEs

出版商 Analysys Mason 商品編碼 251785
出版日期 內容資訊 英文 9 Pages
商品交期: 最快1-2個工作天內
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相關案例研究:AT&T以中小企業導向雲端型行動裝置管理服務因應BYOD趨勢 Case Study: AT&T Responds to BYOD Trend with Cloud-based Mobile Device Management Service for SMEs
出版日期: 2012年09月28日 內容資訊: 英文 9 Pages
簡介

由於許多的中小企業(SME)引進BYOD政策,業者把握提供雲端型行動裝置管理解決方案的機會,使來自SME客戶的收益增加。

本報告提供業者的中小企業(SME)雲端型行動裝置管理服務的提供相關資料,AT&T的相關案例研究分析,為您概述為以下內容。

  • Analysys Mason的預測的討論:SME,作為雲端服務接收擴大的一部分,逐漸引進MDM(行動裝置管理)解決方案
  • SME可以針對特別是相關MDM的機會,設定手機業者許多的提案,銷售這些服務做些什麼?
  • SME提供雲端型MDM包裝的AT&T和MobileIron的合作考察,業者的促進因素和價格策略,及產品功能與市場進入流通管道檢討
  • SME引進這些服務(尤其是BYOD環境相關)的促進因素與阻礙因素分析
目錄

Abstract

As more SMEs introduce BYOD policies, operators should take the opportunity to provide cloud mobile device management solutions and increase revenue from their SME customers.

SMEs are increasingly adopting mobile device management (MDM) solutions as they become more reliant on mobile services and devices, and staff want to use their personal mobile devices for work. Operators should consider providing cloud services for their SME customers to fill the revenue gap left by declining mobile voice and messaging revenue.

This Viewpoint will:

  • discuss Analysys Mason's expectation that SMEs will increasingly adopt cloud MDM solutions as part of an increase in the take-up of cloud services generally
  • set out a number of recommendations for mobile operators, with particular reference to the MDM opportunity, and what they can do to sell these services to SMEs
  • look at AT&T's partnership with MobileIron to provide a cloud-based MDM package for SMEs, and will consider the operator's drivers and pricing strategy, as well as the product's features and channels to market
  • examine the drivers (with particular reference to BYOD environments) and inhibitors to SMEs adopting these services.
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