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市場調查報告書

全球互聯網廣告市場:平台類型,廣告格式,價格模型,公司規模,行業機會分析和行業預測(2020-2027)

Internet Advertising Market By Platform Type, Ad Format, Pricing Model, Enterprise Size, Industry Vertical, and Region: Global Opportunity Analysis and Industry Forecast, 2020-2027

出版商 Allied Market Research 商品編碼 980728
出版日期 內容資訊 英文 470 Pages
商品交期: 2-3個工作天內
價格
全球互聯網廣告市場:平台類型,廣告格式,價格模型,公司規模,行業機會分析和行業預測(2020-2027) Internet Advertising Market By Platform Type, Ad Format, Pricing Model, Enterprise Size, Industry Vertical, and Region: Global Opportunity Analysis and Industry Forecast, 2020-2027
出版日期: 2020年11月23日內容資訊: 英文 470 Pages
簡介

Internet廣告是通過Internet營銷或推廣企業或品牌及其產品或服務以捕獲網站流量並向客戶傳遞和發送營銷信息的過程。互聯網廣告的一個重要方面是在不受地理邊界限制的情況下快速推廣產品信息。不同類型的Internet廣告包括橫幅廣告,社交網絡廣告,電子郵件廣告,搜索引擎結果頁面,在線工作廣告,彈出窗口和上下文廣告。互聯網廣告的好處包括易於覆蓋全球,價格可承受,24/7全天候廣告以及針對特定人群的目標人群的能力。

智能手機的普及,高速互聯網的出現,社交媒體的迅速增加,各個行業中數位媒體的廣告成本增加以及流媒體平台的日益普及是推動市場發展的主要因素。此外,由於COVID-19,企業主對在線廣告以提高品牌知名度和獲得競爭優勢的興趣日益濃厚,這正在推動市場增長。但是,越來越多地採用廣告攔截器來避免在線廣告,在某種程度上阻礙了市場的增長。另一方面,廣告自動化的出現有望為市場增長提供有利的機會。此外,企業越來越多地採用基於身份的按點擊付費營銷以取得更大的營銷成功,預計這將成為預測期內互聯網廣告市場增長的機會。

本報告調查了全球互聯網廣告市場,包括市場概述,平台類型,廣告格式,價格模型,公司規模,行業和市場規模趨勢以及按地區,市場趨勢,增長因素進行的預測,並且提供了全面的信息。例如約束分析,市場機會,競爭條件和主要公司的概況。

目錄

第1章簡介

第2章執行摘要

第3章市場概述

  • 市場定義和範圍
  • 形成互聯網廣告市場的主要力量
  • 市場動態
    • 成長因素
      • 智能手機的普及和高速互聯網的出現
      • 社交媒體激增
      • 各個行業中數字媒體的廣告成本增加
      • 流媒體平台越來越受歡迎
      • 由於COVID-19,企業主對在線廣告的興趣增加,以提高品牌知名度
    • 抑制因素
      • 越來越多地採用廣告攔截器來避免在線廣告
    • 市場機會
      • 廣告自動化的出現
      • 越來越多地採用基於身份的每次點擊付費(PPC)營銷
  • 市場演變/行業路線圖
  • 政府法規對全球互聯網廣告市場的影響
  • 專利分析
    • 按地區(2000-2020)
    • 由申請人
  • 案例研究
    • 案例研究01
    • 案例研究02
  • 分析COVID-19對互聯網廣告市場的影響
    • 對市場規模的影響
    • 消費者趨勢,偏好和預算影響
    • 經濟影響
    • 監管框架
    • 解決負面影響的主要公司戰略
    • 機會窗口

第4章互聯網廣告市場:按平台類型

  • 概述
  • 手機
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 桌上型電腦和筆記型電腦
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 其他
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家

第5章互聯網廣告市場:按廣告類型

  • 概述
  • 搜索引擎廣告/搜索引擎營銷
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 展示廣告
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 移動廣告
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 社交媒體廣告
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 影像廣告
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 在線分類廣告
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 其他
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家

第6章互聯網廣告市場:按價格模型

  • 概述
  • 每1000人的廣告費用(CPM)
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 基於效果的廣告
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 混合動力
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 其他
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家

第7章互聯網廣告市場:按公司規模

  • 概述
  • 大公司
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 中小企業
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家

第8章Internet廣告市場:按行業

  • 概述
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 醫療
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 媒體娛樂
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • BFSI
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 教育
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 零售/消費品
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 交通運輸/旅遊
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • IT/電信
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家
  • 其他
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按地區
    • 市場分析:按國家

第9章互聯網廣告市場:按地區

  • 概述
  • 北美
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按平台類型
    • 市場規模和預測:按廣告類型
    • 市場規模和預測:按價格模型
    • 市場規模和預測:按公司規模
    • 市場規模和預測:按行業
    • 市場分析:按國家
      • 美國
      • 加拿大
  • 歐洲
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按平台類型
    • 市場規模和預測:按廣告類型
    • 市場規模和預測:按價格模型
    • 市場規模和預測:按公司規模
    • 市場規模和預測:按行業
    • 市場分析:按國家
      • 英國
      • 德國
      • 法國
      • 俄羅斯
      • 意大利
      • 其他歐洲
  • 亞太地區
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按平台類型
    • 市場規模和預測:按廣告類型
    • 市場規模和預測:按價格模型
    • 市場規模和預測:按公司規模
    • 市場規模和預測:按行業
    • 市場分析:按國家
      • 中國
      • 印度
      • 日本
      • 澳大利亞
      • 韓國
      • 其他亞太地區
  • 拉美
    • 主要市場趨勢,增長因素和機遇
    • 市場規模和預測:按平台類型
    • 市場規模和預測:按廣告類型
    • 市場規模和預測:按價格模型
    • 市場規模和預測:按公司規模
    • 市場規模和預測:按行業
    • 市場分析:按國家
      • 拉丁美洲
      • 中東
      • 非洲

第10章競爭情況

  • 2019年主要公司的定位分析
  • 主要成功策略
  • 競爭性儀表板
  • 主要趨勢
    • 新產品發佈

第11章公司簡介

  • ALIBABA GROUP HOLDINGS LIMITED
  • GOOGLE LLC
  • BAIDU , INC.
  • MICROSOFT CORPORATION
  • AMAZON WEB SERVICES, INC.
  • INTERNATIONAL BUSINESS MACHINES CORPORATION
  • FACEBOOK ,INC.
  • TWITTER INC.
  • VERIZON COMMUNICATION INC.
  • HULU LLC.
目錄
Product Code: A00511

Title:
Internet Advertising Market By Platform Type (Mobile; Laptop, Desktop, & Tablets; and Others), Ad Format (Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, and Others), Pricing Model (Cost Per Thousand (CPM)/Cost-Per-Mille (CPM), Performance Based Advertising, Hybrid, and Others), Enterprise Size (Large Enterprises and Small & Medium-Sized Enterprises), Industry Vertical (Automotive, Healthcare, Media & Entertainment, BFSI, Education, Retail & Consumer Goods, Transport & Tourism, IT & Telecom, and Others), and Region: Global Opportunity Analysis and Industry Forecast, 2020-2027.

Internet advertising is a process of marketing or promoting a business or brand and its products or services over the internet to obtain website traffic as well as to deliver and target the marketing messages to exact customers. An important aspect of internet advertising is the quick promotion of product information with no geographical boundary limits. Various types of internet advertising are banner ads, social networking ads, email advertising, search engine results pages, online classified ads, pop-ups, and contextual ads. The benefits of internet advertising include easy global coverage, affordable prices, 24/7 advertising, and ability to target a very specific segment of people.

The extensive adoption of smartphones, emergence of high-speed internet, proliferation of social media, rise in advertising spends on digital media across various industries, and increase in popularity of streaming platforms are the major factors that drive the market. In addition, the growing interest of business owners for online advertising due to COVID-19 to increase brand awareness and to gain competitive advantage fuels the market growth. However, rise in adoption of ad-blockers to avoid online advertising hinders the market growth to some extent. On the contrary, emergence of advertising automation is anticipated to provide lucrative opportunities for the market growth. In addition, rise in adoption of identity-based pay-per-click marketing by businesses to achieve greater success in their marketing is expected to be opportunistic for the growth of the internet advertising market during the forecast period.

The internet advertising market is segmented on the basis of type, platform, organization size, industry vertical, and region. On the basis of type, it is categorized into search engine advertising/search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classifieds ads, and others. Based on platform, it is classified into mobile; laptop, desktop, & tablets; and others. As per the enterprise size, it is bifurcated into large enterprises and small & medium-sized enterprises. Depending on industry vertical, it is divided automotive, healthcare, media & entertainment, BFSI, education, retail & consumer goods, transport & tourism, IT & telecom, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The company profiles of the internet advertising market players included in this report are Alibaba Group Holding Limited, Google LLC, Baidu, Inc., Amazon.com, Inc., International Business Machines Corporation, Facebook, Inc., Microsoft Corporation, Twitter Inc., Verizon Communications Inc., and Hulu LLC.

KEY BENEFITS FOR STAKEHOLDERS

The study provides in-depth analysis of the internet advertising market along with current trends and future estimations to explain imminent investment pockets.

Information about key drivers, restrains, & opportunities and their impact analysis on the internet advertising market is provided in the report.

Porter's five forces analysis illustrates the potency of buyers and suppliers operating in the industry.

The quantitative analysis of the internet advertising market for the period 2020-2027 is provided to determine the market potential.

KEY MARKET SEGMENTS

By Platform Type

  • Mobile
  • Laptop, Desktop, & Tablets
  • Others

By Ad Format

  • Search Engine Advertising/Search Engine Marketing
  • Display Advertising
  • Mobile Advertising
  • Social Media Advertising
  • Video Advertising
  • Online Classifieds Ads
  • Others

By Pricing/Revenue Model

  • Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
  • Performance Based Advertising
  • Hybrid
  • Others

By Enterprise Size

  • Large Enterprises
  • Small & Medium-Sized Enterprises

By Industry Vertical

  • Automotive
  • Healthcare
  • Media & Entertainment
  • BFSI
  • Education
  • Retail & Consumer Goods
  • Transport & Tourism
  • IT & Telecom
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa
  • Key market players
  • Alibaba Group Holding Limited
  • Google LLC
  • Baidu, Inc.
  • Amazon.com, Inc.
  • International Business Machines Corporation
  • Facebook, Inc.
  • Microsoft Corporation
  • Twitter Inc.
  • Verizon Communications Inc.
  • Hulu LLC.

TABLE OF CONTENTS

CHAPTER 1:INTRODUCTION

  • 1.1.REPORT DESCRIPTION
  • 1.2.KEY BENEFITS FOR STAKEHOLDERS
  • 1.3.KEY MARKET SEGMENTS
  • 1.4.RESEARCH METHODOLOGY
    • 1.4.1.Secondary research
    • 1.4.2.Primary research
    • 1.4.3.Analyst tools & models

CHAPTER 2:EXECUTIVE SUMMARY

  • 2.1.KEY FINDINGS
    • 2.1.1.Top impacting factors
    • 2.1.2.Top investment pockets
  • 2.2.CXO PERSPECTIVE

CHAPTER 3:MARKET OVERVIEW

  • 3.1.MARKET DEFINITION AND SCOPE
  • 3.2.KEY FORCES SHAPING INTERNET ADVERTISING MARKET
  • 3.3.MARKET DYNAMICS
    • 3.3.1.Drivers
      • 3.3.1.1.Extensive adoption of smartphones and emergence of high speed internet
      • 3.3.1.2.Proliferation of social media
      • 3.3.1.3.Growing advertising spends on digital media across various industries
      • 3.3.1.4.Growing popularity of streaming platforms
      • 3.3.1.5.Growing interest of business owners for online advertising due to COVID-19 to increase brand awareness
    • 3.3.2.Restraints
      • 3.3.2.1.Rising adoption of ad-blockers to avoid online advertising
    • 3.3.3.Opportunities
      • 3.3.3.1.Emergence of advertising automation
      • 3.3.3.2.Rise in adoption of identity-based pay-per-click (PPC) marketing
  • 3.4.MARKET EVOLUTION/ INDUSTRY ROADMAP
  • 3.5.IMPACT OF GOVERNMENT REGULATIONS ON GLOBAL INTERNET ADVERTISING MARKET
  • 3.6.PATENT ANALYSIS
    • 3.6.1.By region (2000-2020)
    • 3.6.2.By applicant
  • 3.7.CASE STUDIES
    • 3.7.1.Case Study 01
    • 3.7.2.Case Study 02
  • 3.8.COVID-19 IMPACT ANALYSIS ON INTERNET ADVERTISING MARKET
    • 3.8.1.Impact on market size
    • 3.8.2.Consumer trends, preferences, and budget impact
    • 3.8.3.Economic impact
    • 3.8.4.Regulatory framework
    • 3.8.5.Key player strategies to tackle negative impact
    • 3.8.6.Opportunity window

CHAPTER 4:INTERNET ADVERTISING MARKET, BY PLATFORM TYPE

  • 4.1.OVERVIEW
  • 4.2.MOBILE
    • 4.2.1.Key market trends, growth factors, and opportunities
    • 4.2.2.Market size and forecast, by region
    • 4.2.3.Market analysis, by country
  • 4.3.DESKTOP & LAPTOP
    • 4.3.1.Key market trends, growth factors, and opportunities
    • 4.3.2.Market size and forecast, by region
    • 4.3.3.Market analysis, by country
  • 4.4.OTHERS
    • 4.4.1.Key market trends, growth factors, and opportunities
    • 4.4.2.Market size and forecast, by region
    • 4.4.3.Market analysis, by country

CHAPTER 5:INTERNET ADVERTISING MARKET, BY AD FORMAT

  • 5.1.OVERVIEW
  • 5.2.SEARCH ENGINE ADVERTISING/SEARCH ENGINE MARKETING
    • 5.2.1.Key market trends, growth factors, and opportunities
    • 5.2.2.Market size and forecast, by region
    • 5.2.3.Market analysis, by country
  • 5.3.DISPLAY ADVERTISING
    • 5.3.1.Key market trends, growth factors, and opportunities
    • 5.3.2.Market size and forecast, by region
    • 5.3.3.Market analysis, by country
  • 5.4.MOBILE ADVERTISING
    • 5.4.1.Key market trends, growth factors, and opportunities
    • 5.4.2.Market size and forecast, by region
    • 5.4.3.Market analysis, by country
  • 5.5.SOCIAL MEDIA ADVERTISING
    • 5.5.1.Key market trends, growth factors, and opportunities
    • 5.5.2.Market size and forecast, by region
    • 5.5.3.Market analysis, by country
  • 5.6.VIDEO ADVERTISING
    • 5.6.1.Key market trends, growth factors, and opportunities
    • 5.6.2.Market size and forecast, by region
    • 5.6.3.Market analysis, by country
  • 5.7.ONLINE CLASSIFIEDS ADS
    • 5.7.1.Key market trends, growth factors, and opportunities
    • 5.7.2.Market size and forecast, by region
    • 5.7.3.Market analysis, by country
  • 5.8.OTHERS
    • 5.8.1.Key market trends, growth factors, and opportunities
    • 5.8.2.Market size and forecast, by region
    • 5.8.3.Market analysis, by country

CHAPTER 6:INTERNET ADVERTISING MARKET, BY PRICING MODEL

  • 6.1.OVERVIEW
  • 6.2.COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM)
    • 6.2.1.Key market trends, growth factors, and opportunities
    • 6.2.2.Market size and forecast, by region
    • 6.2.3.Market analysis, by country
  • 6.3.PERFORMANCE BASED ADVERTISING
    • 6.3.1.Key market trends, growth factors, and opportunities
    • 6.3.2.Market size and forecast, by region
    • 6.3.3.Market analysis, by country
  • 6.4.HYBRID
    • 6.4.1.Key market trends, growth factors, and opportunities
    • 6.4.2.Market size and forecast, by region
    • 6.4.3.Market analysis, by country
  • 6.5.OTHERS
    • 6.5.1.Key market trends, growth factors, and opportunities
    • 6.5.2.Market size and forecast, by region
    • 6.5.3.Market analysis, by country

CHAPTER 7:INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE

  • 7.1.OVERVIEW
  • 7.2.LARGE ENTERPRISES
    • 7.2.1.Key market trends, growth factors, and opportunities
    • 7.2.2.Market size and forecast, by region
    • 7.2.3.Market analysis, by country
  • 7.3.SMALL & MEDIUM ENTERPRISES
    • 7.3.1.Key market trends, growth factors, and opportunities
    • 7.3.2.Market size and forecast, by region
    • 7.3.3.Market analysis, by country

CHAPTER 8:INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL

  • 8.1.OVERVIEW
  • 8.2.AUTOMOTIVE
    • 8.2.1.Key market trends, growth factors, and opportunities
    • 8.2.2.Market size and forecast, by region
    • 8.2.3.Market analysis, by country
  • 8.3.HEALTHCARE
    • 8.3.1.Key market trends, growth factors, and opportunities
    • 8.3.2.Market size and forecast, by region
    • 8.3.3.Market analysis, by country
  • 8.4.MEDIA & ENTERTAINMENT
    • 8.4.1.Key market trends, growth factors, and opportunities
    • 8.4.2.Market size and forecast, by region
    • 8.4.3.Market analysis, by country
  • 8.5.BFSI
    • 8.5.1.Key market trends, growth factors, and opportunities
    • 8.5.2.Market size and forecast, by region
    • 8.5.3.Market analysis, by country
  • 8.6.EDUCATION
    • 8.6.1.Key market trends, growth factors, and opportunities
    • 8.6.2.Market size and forecast, by region
    • 8.6.3.Market analysis, by country
  • 8.7.RETAIL & CONSUMER GOODS
    • 8.7.1.Key market trends, growth factors, and opportunities
    • 8.7.2.Market size and forecast, by region
    • 8.7.3.Market analysis, by country
  • 8.8.TRANSPORT & TOURISM
    • 8.8.1.Key market trends, growth factors, and opportunities
    • 8.8.2.Market size and forecast, by region
    • 8.8.3.Market analysis, by country
  • 8.9.IT & TELECOM
    • 8.9.1.Key market trends, growth factors, and opportunities
    • 8.9.2.Market size and forecast, by region
    • 8.9.3.Market analysis, by country
  • 8.10.OTHERS
    • 8.10.1.Key market trends, growth factors, and opportunities
    • 8.10.2.Market size and forecast, by region
    • 8.10.3.Market analysis, by country

CHAPTER 9:INTERNET ADVERTISING MARKET, BY REGION

  • 9.1.OVERVIEW
  • 9.2.NORTH AMERICA
    • 9.2.1.Key market trends, growth factors and opportunities
    • 9.2.2.Market size and forecast, by platform type
    • 9.2.3.Market size and forecast, by ad format
    • 9.2.4.Market size and forecast, by pricing model
    • 9.2.5.Market size and forecast, by enterprise size
    • 9.2.6.Market size and forecast, by industry vertical
    • 9.2.7.Market analysis by country
      • 9.2.7.1.U.S.
      • 9.2.7.1.1.Market size and forecast, by platform type
      • 9.2.7.1.2.Market size and forecast, by ad format
      • 9.2.7.1.3.Market size and forecast, by pricing model
      • 9.2.7.1.4.Market size and forecast, by enterprise size
      • 9.2.7.1.5.Market size and forecast, by industry vertical
      • 9.2.7.2.Canada
      • 9.2.7.2.1.Market size and forecast, by platform type
      • 9.2.7.2.2.Market size and forecast, by ad format
      • 9.2.7.2.3.Market size and forecast, by pricing model
      • 9.2.7.2.4.Market size and forecast, by enterprise size
      • 9.2.7.2.5.Market size and forecast, by industry vertical
  • 9.3.EUROPE
    • 9.3.1.Key market trends, growth factors and opportunities
    • 9.3.2.Market size and forecast, by platform type
    • 9.3.3.Market size and forecast, by ad format
    • 9.3.4.Market size and forecast, by pricing model
    • 9.3.5.Market size and forecast, by enterprise size
    • 9.3.6.Market size and forecast, by industry vertical
    • 9.3.7.Market analysis by country
      • 9.3.7.1.UK
      • 9.3.7.1.1.Market size and forecast, by platform type
      • 9.3.7.1.2.Market size and forecast, by ad format
      • 9.3.7.1.3.Market size and forecast, by pricing model
      • 9.3.7.1.4.Market size and forecast, by enterprise size
      • 9.3.7.1.5.Market size and forecast, by industry vertical
      • 9.3.7.2.Germany
      • 9.3.7.2.1.Market size and forecast, by platform type
      • 9.3.7.2.2.Market size and forecast, by ad format
      • 9.3.7.2.3.Market size and forecast, by pricing model
      • 9.3.7.2.4.Market size and forecast, by enterprise size
      • 9.3.7.2.5.Market size and forecast, by industry vertical
      • 9.3.7.3.France
      • 9.3.7.3.1.Market size and forecast, by platform type
      • 9.3.7.3.2.Market size and forecast, by ad format
      • 9.3.7.3.3.Market size and forecast, by pricing model
      • 9.3.7.3.4.Market size and forecast, by enterprise size
      • 9.3.7.3.5.Market size and forecast, by industry vertical
      • 9.3.7.4.Russia
      • 9.3.7.4.1.Market size and forecast, by platform type
      • 9.3.7.4.2.Market size and forecast, by ad format
      • 9.3.7.4.3.Market size and forecast, by pricing model
      • 9.3.7.4.4.Market size and forecast, by enterprise size
      • 9.3.7.4.5.Market size and forecast, by industry vertical
      • 9.3.7.5.Italy
      • 9.3.7.5.1.Market size and forecast, by platform type
      • 9.3.7.5.2.Market size and forecast, by ad format
      • 9.3.7.5.3.Market size and forecast, by pricing model
      • 9.3.7.5.4.Market size and forecast, by enterprise size
      • 9.3.7.5.5.Market size and forecast, by industry vertical
      • 9.3.7.6.Rest of Europe
      • 9.3.7.6.1.Market size and forecast, by platform type
      • 9.3.7.6.2.Market size and forecast, by ad format
      • 9.3.7.6.3.Market size and forecast, by pricing model
      • 9.3.7.6.4.Market size and forecast, by enterprise size
      • 9.3.7.6.5.Market size and forecast, by industry vertical
  • 9.4.ASIA-PACIFIC
    • 9.4.1.Key market trends, growth factors and opportunities
    • 9.4.2.Market size and forecast, by platform type
    • 9.4.3.Market size and forecast, by ad format
    • 9.4.4.Market size and forecast, by pricing model
    • 9.4.5.Market size and forecast, by enterprise size
    • 9.4.6.Market size and forecast, by industry vertical
    • 9.4.7.Market analysis by country
      • 9.4.7.1.China
      • 9.4.7.1.1.Market size and forecast, by platform type
      • 9.4.7.1.2.Market size and forecast, by ad format
      • 9.4.7.1.3.Market size and forecast, by pricing model
      • 9.4.7.1.4.Market size and forecast, by enterprise size
      • 9.4.7.1.5.Market size and forecast, by industry vertical
      • 9.4.7.2.India
      • 9.4.7.2.1.Market size and forecast, by platform type
      • 9.4.7.2.2.Market size and forecast, by ad format
      • 9.4.7.2.3.Market size and forecast, by pricing model
      • 9.4.7.2.4.Market size and forecast, by enterprise size
      • 9.4.7.2.5.Market size and forecast, by industry vertical
      • 9.4.7.3.Japan
      • 9.4.7.3.1.Market size and forecast, by platform type
      • 9.4.7.3.2.Market size and forecast, by ad format
      • 9.4.7.3.3.Market size and forecast, by pricing model
      • 9.4.7.3.4.Market size and forecast, by enterprise size
      • 9.4.7.3.5.Market size and forecast, by industry vertical
      • 9.4.7.4.Australia
      • 9.4.7.4.1.Market size and forecast, by platform type
      • 9.4.7.4.2.Market size and forecast, by ad format
      • 9.4.7.4.3.Market size and forecast, by pricing model
      • 9.4.7.4.4.Market size and forecast, by enterprise size
      • 9.4.7.4.5.Market size and forecast, by industry vertical
      • 9.4.7.5.South Korea
      • 9.4.7.5.1.Market size and forecast, by platform type
      • 9.4.7.5.2.Market size and forecast, by ad format
      • 9.4.7.5.3.Market size and forecast, by pricing model
      • 9.4.7.5.4.Market size and forecast, by enterprise size
      • 9.4.7.5.5.Market size and forecast, by industry vertical
      • 9.4.7.6.Rest of Asia-Pacific
      • 9.4.7.6.1.Market size and forecast, by platform type
      • 9.4.7.6.2.Market size and forecast, by ad format
      • 9.4.7.6.3.Market size and forecast, by pricing model
      • 9.4.7.6.4.Market size and forecast, by enterprise size
      • 9.4.7.6.5.Market size and forecast, by industry vertical
  • 9.5.LAMEA
    • 9.5.1.Key market trends, growth factors and opportunities
    • 9.5.2.Market size and forecast, by platform type
    • 9.5.3.Market size and forecast, by ad format
    • 9.5.4.Market size and forecast, by pricing model
    • 9.5.5.Market size and forecast, by enterprise size
    • 9.5.6.Market size and forecast, by industry vertical
    • 9.5.7.Market analysis by country
      • 9.5.7.1.Latin America
      • 9.5.7.1.1.Market size and forecast, by platform type
      • 9.5.7.1.2.Market size and forecast, by ad format
      • 9.5.7.1.3.Market size and forecast, by pricing model
      • 9.5.7.1.4.Market size and forecast, by enterprise size
      • 9.5.7.1.5.Market size and forecast, by industry vertical
      • 9.5.7.2.Middle East
      • 9.5.7.2.1.Market size and forecast, by platform type
      • 9.5.7.2.2.Market size and forecast, by ad format
      • 9.5.7.2.3.Market size and forecast, by pricing model
      • 9.5.7.2.4.Market size and forecast, by enterprise size
      • 9.5.7.2.5.Market size and forecast, by industry vertical
      • 9.5.7.3.Africa
      • 9.5.7.3.1.Market size and forecast, by platform type
      • 9.5.7.3.2.Market size and forecast, by ad format
      • 9.5.7.3.3.Market size and forecast, by pricing model
      • 9.5.7.3.4.Market size and forecast, by enterprise size
      • 9.5.7.3.5.Market size and forecast, by industry vertical

CHAPTER 10:COMPETITIVE LANDSCAPE

  • 10.1.KEY PLAYER POSITIONING ANALYSIS, 2019
  • 10.2.TOP WINNING STRATEGIES
  • 10.3.COMPETITIVE DASHBOARD
  • 10.4.KEY DEVELOPMENTS
    • 10.4.1.New product launches

CHAPTER 11:COMPANY PROFILE

  • 11.1.ALIBABA GROUP HOLDINGS LIMITED
    • 11.1.1.Company overview
    • 11.1.2.Key executives
    • 11.1.3.Company snapshot
    • 11.1.4.Operating business segments
    • 11.1.5.Product portfolio
    • 11.1.6.Business performance
    • 11.1.7.Key strategic moves and developments
  • 11.2.GOOGLE LLC
    • 11.2.1.Company overview
    • 11.2.2.Key executives
    • 11.2.3.Company snapshot
    • 11.2.4.Operating business segments
    • 11.2.5.Product portfolio
    • 11.2.6.R&D expenditure
    • 11.2.7.Business performance
    • 11.2.8.Key strategic moves and developments
  • 11.3.BAIDU , INC.
    • 11.3.1.Company overview

Baidu Inc. is a local Chinese internet browser or search engine. It provides search result in mandarin Chinese language. It is bundle of video search, web search, image, and news and web dictionary. It also provides top search , search index, open source platform, online market, and online advertise, cloud storage, photo sharing UGS based knowledge, entertainment , cyber security in china. The company sells their product by its direct sells team and by third party agency. The company is headquartered in Beijing china.

    • 11.3.2.Key executives
    • 11.3.3.Company snapshot
    • 11.3.4.Operating business segments
    • 11.3.5.Product portfolio
    • 11.3.6.R&D expenditure
    • 11.3.7.Business performance
    • 11.3.8.Key strategic moves and developments
  • 11.4.MICROSOFT CORPORATION
    • 11.4.1.Company overview
    • 11.4.2.Key executives
    • 11.4.3.Company snapshot
    • 11.4.4.Operating business segments
    • 11.4.5.Product portfolio
    • 11.4.6.R&D expenditure
    • 11.4.7.Business performance
    • 11.4.8.Key strategic moves and developments
  • 11.5.AMAZON WEB SERVICES, INC.
    • 11.5.1.Company overview
    • 11.5.2.Key executives
    • 11.5.3.Company snapshot
    • 11.5.4.Operating business segments
    • 11.5.5.Product portfolio
    • 11.5.6.Business performance
    • 11.5.7.Key strategic moves and developments
  • 11.6.INTERNATIONAL BUSINESS MACHINES CORPORATION
    • 11.6.1.Company overview
    • 11.6.2.Key executives
    • 11.6.3.Company snapshot
    • 11.6.4.Operating business segments
    • 11.6.5.Product portfolio
    • 11.6.6.R&D expenditure
    • 11.6.7.Business performance
    • 11.6.8.Key strategic moves and developments
  • 11.7.FACEBOOK ,INC.
    • 11.7.1.Company overview
    • 11.7.2.Key executives
    • 11.7.3.Company snapshot
    • 11.7.4.Operating business segments
    • 11.7.5.Product portfolio
    • 11.7.6.R&D expenditure
    • 11.7.7.Business performance
    • 11.7.8.Key strategic moves and developments
  • 11.8.TWITTER INC.
    • 11.8.1.Company overview
    • 11.8.2.Key executives
    • 11.8.3.Company snapshot
    • 11.8.4.Operating business segments
    • 11.8.5.Product portfolio
    • 11.8.6.R&D expenditure
    • 11.8.7.Business performance
    • 11.8.8.Key strategic moves and developments
  • 11.9.VERIZON COMMUNICATION INC.
    • 11.9.1.Company overview
    • 11.9.2.Key executives
    • 11.9.3.Company snapshot
    • 11.9.4.Operating business segments
    • 11.9.5.Product portfolio
    • 11.9.6.Business performance
    • 11.9.7.Key strategic moves and developments
  • 11.10.HULU LLC.
    • 11.10.1.Company overview
    • 11.10.2.Key executives
    • 11.10.3.Company snapshot
    • 11.10.4.Operating business segments
    • 11.10.5.Product portfolio
    • 11.10.6.Business performance
    • 11.10.7.Key strategic moves and developments

LIST OF TABLES

  • TABLE 01.INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 02.INTERNET ADVERTISING MARKET FOR MOBILE, BY REGION, 2019-2027 ($BILLION)
  • TABLE 03.INTERNET ADVERTISING MARKET FOR DESKTOP & LAPTOP, BY REGION, 2019-2027 ($BILLION)
  • TABLE 04.INTERNET ADVERTISING MARKET FOR OTHERS, BY REGION, 2019-2027 ($BILLION)
  • TABLE 05.INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 06.INTERNET ADVERTISING MARKET FOR SEARCH ENGINE ADVERTISING SEGMENT, BY REGION, 2019-2027 ($BILLION)
  • TABLE 07.INTERNET ADVERTISING MARKET FOR DISPLAY ADVERTISING SEGMENT, BY REGION, 2019-2027 ($BILLION)
  • TABLE 08.INTERNET ADVERTISING MARKET FOR MOBILE ADVERTISING SEGMENT, BY REGION, 2019-2027 ($BILLION)
  • TABLE 09.INTERNET ADVERTISING MARKET FOR SOCIAL MEDIA ADVERTISING SEGMENT, BY REGION, 2019-2027 ($BILLION)
  • TABLE 10.INTERNET ADVERTISING MARKET FOR VIDEO ADVERTISINGSEGMENT, BY REGION, 2019-2027 ($BILLION)
  • TABLE 11.INTERNET ADVERTISING MARKET FOR ONLINE CLASSIFIEDS ADS SEGMENT, BY REGION, 2019-2027 ($BILLION)
  • TABLE 12.INTERNET ADVERTISING MARKET FOR OTHERS SEGMENT, BY REGION, 2019-2027 ($BILLION)
  • TABLE 13.INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 14.INTERNET ADVERTISING MARKET FOR COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM), 2019-2027 ($BILLION)
  • TABLE 15.INTERNET ADVERTISING MARKET FOR PERFORMANCE BASED ADVERTISING, BY REGION, 2019-2027 ($BILLION)
  • TABLE 16.INTERNET ADVERTISING MARKET FOR HYBRID, BY REGION, 2019-2027 ($BILLION)
  • TABLE 17.INTERNET ADVERTISING MARKET FOR OTHERS, BY REGION, 2019-2027 ($BILLION)
  • TABLE 18.INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 19.INTERNET ADVERTISING MARKET FOR LARGE ENTERPRISES, 2019-2027 ($BILLION)
  • TABLE 20.INTERNET ADVERTISING MARKET FOR SMALL & MEDIUM ENTERPRISES, BY REGION, 2019-2027 ($BILLION)
  • TABLE 21.INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 22.INTERNET ADVERTISING MARKET FOR AUTOMOTIVE, BY REGION, 2019-2027 ($BILLION)
  • TABLE 23.INTERNET ADVERTISING MARKET FOR HEALTHCARE, BY REGION, 2019-2027 ($BILLION)
  • TABLE 24.INTERNET ADVERTISING MARKET FOR MEDIA & ENTERTAINMENT, BY REGION, 2019-2027 ($BILLION)
  • TABLE 25.INTERNET ADVERTISING MARKET FOR BFSI, BY REGION, 2019-2027 ($BILLION)
  • TABLE 26.INTERNET ADVERTISING MARKET FOR EDUCATION, BY REGION, 2019-2027 ($BILLION)
  • TABLE 27.INTERNET ADVERTISING MARKET FOR RETAIL & CONSUMER GOODS, BY REGION, 2019-2027 ($BILLION)
  • TABLE 28.INTERNET ADVERTISING MARKET FOR TRANSPORT & TOURISM, BY REGION, 2019-2027 ($BILLION)
  • TABLE 29.INTERNET ADVERTISING MARKET FOR IT & TELECOM, BY REGION, 2019-2027 ($BILLION)
  • TABLE 30.INTERNET ADVERTISING MARKET FOR OTHERS, BY REGION, 2019-2027 ($BILLION)
  • TABLE 31.INTERNET ADVERTISING MARKET, BY REGION, 2019-2027 ($BILLION)
  • TABLE 32.NORTH AMERICA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 33.NORTH AMERICA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 34.NORTH AMERICA INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019-2027 ($BILLION)
  • TABLE 35.NORTH AMERICA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 36.NORTH AMERICA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 37.NORTH AMERICA INTERNET ADVERTISING MARKET, BY COUNTRY, 2019-2027 ($BILLION)
  • TABLE 38.U.S. INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 39.U.S. INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 40.U.S. INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 41.U.S. INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 42.U.S. INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 43.CANADA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 44.CANADA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 45.CANADA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 46.CANADA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 47.CANADA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 48.EUROPE INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 49.EUROPE INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 50.EUROPE INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019-2027 ($BILLION)
  • TABLE 51.EUROPE INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 52.EUROPE INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 53.EUROPE INTERNET ADVERTISING MARKET, BY COUNTRY, 2019-2027 ($BILLION)
  • TABLE 54.UK INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 55.UK INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 56.UK INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 57.UK INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 58.UK INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 59.GERMANY INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 60.GERMANY INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 61.GERMANY INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 62.GERMANY INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 63.GERMANY INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 64.FRANCE INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 65.FRANCE INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 66.FRANCE INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 67.FRANCE INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 68.FRANCE INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 69.RUSSIA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 70.RUSSIA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 71.RUSSIA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 72.RUSSIA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 73.RUSSIA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 74.ITALY INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 75.ITALY INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 76.ITALY INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 77.ITALY INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 78.ITALY INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 79.REST OF EUROPE INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 80.REST OF EUROPE INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 81.REST OF EUROPE INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 82.REST OF EUROPE INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 83.REST OF EUROPE INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 84.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 85.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 86.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019-2027 ($BILLION)
  • TABLE 87.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 88.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 89.ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY COUNTRY, 2019-2027 ($BILLION)
  • TABLE 90.CHINA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 91.CHINA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 92.CHINA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 93.CHINA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 94.CHINA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 95.INDIA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 96.INDIA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 97.INDIA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 98.INDIA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 99.INDIA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 100.JAPAN INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 101.JAPAN INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 102.JAPAN INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 103.JAPAN INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 104.JAPAN INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 105.AUSTRALIA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 106.AUSTRALIA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 107.AUSTRALIA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 108.AUSTRALIA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 109.AUSTRALIA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 110.SOUTH KOREA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 111.SOUTH KOREA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 112.SOUTH KOREA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 113.SOUTH KOREA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 114.SOUTH KOREA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 115.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 116.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 117.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 118.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 119.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 120.LAMEA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 121.LAMEA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 122.LAMEA INTERNET ADVERTISING MARKET, BY ORGANIZATION SIZE, 2019-2027 ($BILLION)
  • TABLE 123.LAMEA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 124.LAMEA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 125.LATIN AMERICA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 126.LATIN AMERICA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 127.LATIN AMERICA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 128.LATIN AMERICA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 129.LATIN AMERICA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 130.MIDDLE EAST INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 131.MIDDLE EAST INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 132.MIDDLE EAST INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 133.MIDDLE EAST INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 134.MIDDLE EAST INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 135.AFRICA INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • TABLE 136.AFRICA INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • TABLE 137.AFRICA INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • TABLE 138.AFRICA INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • TABLE 139.AFRICA INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • TABLE 140.ALIBABA GROUP HOLDINGS LIMITED.: KEY EXECUTIVES
  • TABLE 141.ALIBABA GROUPS HOLDINGS LIMITED, INC.: COMPANY SNAPSHOT
  • TABLE 142.ALIBABA GROUP HOLDING LIMITED, INC.: OPERATING SEGMENTS
  • TABLE 143.ALIBABA GROUP HOLDING LIMITED.: PRODUCT PORTFOLIO
  • TABLE 144.GOOGLE LLC.: KEY EXECUTIVES
  • TABLE 145.GOOGLE LLC: COMPANY SNAPSHOT
  • TABLE 146.GOOGLE LLC. : OPERATING SEGMENTS
  • TABLE 147.GOOGLE LLC. : PRODUCT PORTFOLIO
  • TABLE 148.BAIDU INC.: KEY EXECUTIVES
  • TABLE 149.BAIDU, INC.: COMPANY SNAPSHOT
  • TABLE 150.BAIDU INC. : OPERATING SEGMENTS
  • TABLE 151.BAIDU, INC.: PRODUCT PORTFOLIO
  • TABLE 152.MICROSOFT CORPORATION: KEY EXECUTIVES
  • TABLE 153.MICROSOFT CORPORATION: COMPANY SNAPSHOT
  • TABLE 154.MICROSOFT CORPORATION: OPERATING SEGMENTS
  • TABLE 155.MICROSOFT CORPORATION: PRODUCT PORTFOLIO
  • TABLE 156.AMAZON.COM INC.: KEY EXECUTIVES
  • TABLE 157.AMAZON WEB SERVICES, INC.: COMPANY SNAPSHOT
  • TABLE 158.AMAZON WEB SERVICES, INC.: OPERATING SEGMENTS
  • TABLE 159.AMAZON WEB SERVICES, INC.: PRODUCT PORTFOLIO
  • TABLE 160.INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES
  • TABLE 161.INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
  • TABLE 162.INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
  • TABLE 163.INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
  • TABLE 164.FACEBOOK INC: KEY EXECUTIVES
  • TABLE 165.FACEBOOK INC: COMPANY SNAPSHOT
  • TABLE 166.FACEBOOK : OPERATING SEGMENTS
  • TABLE 167.FACEBOOK : PRODUCT PORTFOLIO
  • TABLE 168.FACEBOOK : KEY STRATEGIC MOVES AND DEVELOPMENTS
  • TABLE 169.TWITTER INC: KEY EXECUTIVES
  • TABLE 170.TWITTER : COMPANY SNAPSHOT
  • TABLE 171.TWITTER INC. : OPERATING SEGMENTS
  • TABLE 172.TWITTER INC. : PRODUCT PORTFOLIO
  • TABLE 173.VERIZON COMMUNICATION INC. .: KEY EXECUTIVES
  • TABLE 174.VERIZON COMMUNICATION INC. .: COMPANY SNAPSHOT
  • TABLE 175.VERIZON . : OPERATING SEGMENTS
  • TABLE 176.INTERNET ADVERTISEMENT .: PRODUCT PORTFOLIO
  • TABLE 177.HULU LLC: KEY EXECUTIVES
  • TABLE 178.HULU LLC : COMPANY SNAPSHOT
  • TABLE 179.HULU LLC: OPERATING SEGMENTS
  • TABLE 180.HULU LLC: PRODUCT PORTFOLIO

LIST OF FIGURES

  • FIGURE 01.KEY MARKET SEGMENTS
  • FIGURE 02.GLOBAL INTERNET ADVERTISING MARKET SNAPSHOT, BY SEGMENT, 2019-2027
  • FIGURE 03.INTERNET ADVERTISING MARKET SNAPSHOT, BY SEGMENT, 2019-2027
  • FIGURE 04.INTERNET ADVERTISING MARKET SNAPSHOT, BY COUNTRY, 2019-2027
  • FIGURE 05.TOP IMPACTING FACTORS
  • FIGURE 06.TOP INVESTMENT POCKETS
  • FIGURE 07.LOW-TO-MODERATE BARGAINING POWER OF SUPPLIERS
  • FIGURE 08.MODERATE-TO-HIGH BARGAINING POWER OF BUYERS
  • FIGURE 09.MODERATE THREAT OF SUBSTITUTES
  • FIGURE 10.MODERATE THREAT OF NEW ENTRANTS
  • FIGURE 11.HIGH COMPETITIVE RIVALRY
  • FIGURE 12.MARKET DYNAMICS: GLOBAL INTERNET ADVERTISING MARKET
  • FIGURE 13.MARKET EVOLUTION/INDUSTRY ROADMAP
  • FIGURE 14.PATENT ANALYSIS, BY REGION
  • FIGURE 15.PATENT ANALYSIS, BY APPLICANT
  • FIGURE 16.INTERNET ADVERTISING MARKET, BY PLATFORM TYPE, 2019-2027 ($BILLION)
  • FIGURE 17.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR MOBILE, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 18.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR DESKTOP & LAPTOP, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 19.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 20.INTERNET ADVERTISING MARKET, BY AD FORMAT, 2019-2027 ($BILLION)
  • FIGURE 21.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR SEARCH ENGINE ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 22.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR DISPLAY ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 23.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR MOBILE ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 24.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR SOCIAL MEDIA ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 25.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR VIDEO ADVERTISING SEGMENT, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 26.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR ONLINE CLASSIFIEDS ADS SEGMENT, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 27.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS SEGMENT, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 28.INTERNET ADVERTISING MARKET, BY PRICING MODEL, 2019-2027 ($BILLION)
  • FIGURE 29.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM), 2019 & 2027 (%)
  • FIGURE 30.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR PERFORMANCE BASED ADVERTISING, 2019 & 2027 (%)
  • FIGURE 31.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR HYBRID, 2019 & 2027 (%)
  • FIGURE 32.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS, 2019 & 2027 (%)
  • FIGURE 33.INTERNET ADVERTISING MARKET, BY ENTERPRISE SIZE, 2019-2027 ($BILLION)
  • FIGURE 34.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR LARGE ENTERPRISES, 2019 & 2027 (%)
  • FIGURE 35.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR SMALL & MEDIUM ENTERPRISES, 2019 & 2027 (%)
  • FIGURE 36.INTERNET ADVERTISING MARKET, BY INDUSTRY VERTICAL, 2019-2027 ($BILLION)
  • FIGURE 37.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR AUTOMOTIVE, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 38.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR HEALTHCARE, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 39.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR MEDIA & ENTERTAINMENT, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 40.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR BFSI, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 41.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR EDUCATION, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 42.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR RETAIL & CONSUMER GOODS, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 43.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR TRANSPORT & TOURISM, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 44.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR IT & TELECOM, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 45.COMPARATIVE SHARE ANALYSIS OF INTERNET ADVERTISING MARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
  • FIGURE 46.U.S. INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 47.CANADA INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 48.UK INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 49.GERMANY INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 50.FRANCE INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 51.RUSSIA INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 52.ITALY INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 53.REST OF EUROPE INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 54.CHINA INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 55.INDIA INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 56.JAPAN INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 57.AUSTRALIA INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 58.SOUTH KOREA INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 59.REST OF ASIA-PACIFIC INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 60.LAMEA INTERNET ADVERTISING MARKET, BY COUNTRY, 2019-2027 ($BILLION)
  • FIGURE 61.LATIN AMERICA INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 62.MIDDLE EAST INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 63.AFRICA INTERNET ADVERTISING MARKET, 2019-2027 ($BILLION)
  • FIGURE 64.KEY PLAYER POSITIONING ANLYSIS: GLOBAL INTERNET ADVERTISING MARKET
  • FIGURE 65.TOP WINNING STRATEGIES, BY YEAR, 2017-2020
  • FIGURE 66.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017-2020
  • FIGURE 67.TOP WINNING STRATEGIES, BY COMPANY, 2017-2020
  • FIGURE 68.COMPETITIVE DASHBOARD
  • FIGURE 69.COMPETITIVE DASHBOARD
  • FIGURE 70.COMPETITIVE HEATMAP OF KEY PLAYERS
  • FIGURE 71.ALIBABA GROUP HOLDINGS LIMITED.: REVENUE, 2018-2020 ($MILLION)
  • FIGURE 72.ALIBABA GROUP HOLDINGS LIMITED.: REVENUE SHARE BY SEGMENT, 2020 (%)
  • FIGURE 73.R&D EXPENDITURE, 2017-2019 ($MILLION)
  • FIGURE 74.GOOGLE LLC: REVENUE, 2017-2019 ($MILLION)
  • FIGURE 75.GOOGLE LLC: REVENUE SHARE BY SEGMENT, 2019 (%)
  • FIGURE 76.GOOGLE LLC. : REVENUE SHARE BY REGION, 2019 (%)
  • FIGURE 77.R&D EXPENDITURE, 2017-2019 ($MILLION)
  • FIGURE 78.BAIDU INC: REVENUE, 2017-2019 ($MILLION)
  • FIGURE 79.BAIDU INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
  • FIGURE 80.R&D EXPENDITURE, 2017-2019 ($MILLION)
  • FIGURE 81.MICROSOFT CORPORATION : REVENUE, 2017-2019 ($MILLION)
  • FIGURE 82.MICROSOFT CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
  • FIGURE 83.MICROSOFT CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
  • FIGURE 84.AMAZON.COM, INC.: REVENUE, 2017-2019 ($MILLION)
  • FIGURE 85.AMAZON.COM, INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
  • FIGURE 86.AMAZON.COM, INC.: REVENUE SHARE BY REGION, 2019 (%)
  • FIGURE 87.R&D EXPENDITURE, 2017-2019 ($MILLION)
  • FIGURE 88.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2017-2019 ($MILLION)
  • FIGURE 89.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
  • FIGURE 90.INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2019 (%)
  • FIGURE 91.R&D EXPENDITURE, 2017-2019 ($MILLION)
  • FIGURE 92.FACEBOOK: REVENUE, 2017-2019 ($MILLION)
  • FIGURE 93.FACEBOOK : REVENUE SHARE BY SEGMENT, 2019 (%)
  • FIGURE 94.FACEBOOK: REVENUE SHARE BY REGION, 2019 (%)
  • FIGURE 95.R&D EXPENDITURE, 2017-2019 ($MILLION)
  • FIGURE 96.TWITTER INC.: REVENUE, 2017-2019 ($MILLION)
  • FIGURE 97.TWITTER INC.: REVENUE SHARE, BY SEGMENT, 2019 (%)
  • FIGURE 98.TWITTER INC. : REVENUE SHARE BY REGION, 2019 (%)
  • FIGURE 99.VERIZON COMMUNICATION INC. REVENUE, 2017-2019 ($MILLION)
  • FIGURE 100.VERIZON COMMUNICATION INC.: REVENUE SHARE, BY SEGMENT, 2019 (%)
  • FIGURE 101.HULU LLC: REVENUE, 2017-2019 ($MILLION)
  • FIGURE 102.HULU LLC: REVENUE SHARE BY SEGMENT, 2019 (%)
  • FIGURE 103.HULU LLC : REVENUE SHARE BY REGION, 2019 (%)