Product Code: A00155
Gamification is adding game mechanics into nongame environments, such as websites, online community, learning management system, or business intranet to increase participation. The goal of gamification is to engage with consumers, employees, and partners to inspire collaborate, share, and interact. It works by providing audiences with proactive directives and feedback through game mechanics and game dynamics added to online platforms that lead to accomplishments of business goals and objectives.
Rewards and recognition to employees for their performance to boost employee engagement and lucrative offers for customers and consumers boost growth of the global gamification market. In addition, gamification yields higher ROI positively impacts the growth of the market. However, complexities in developing gamification application and short lifecycle of gamification hinders the market growth. On the contrary, adoption of AI for processing and showing personalized results is expected to offer remunerative opportunities for expansion of the market during the forecast period.
The gamification market is segmented on the basis of component, deployment model, enterprise size, application, industry vertical, and region. On the basis of component, it is divided into solution and service. Depending on deployment model, it is segmented into on-premise and cloud. As per the enterprise size, it is studied across large enterprises and small and medium-sized enterprises (SMEs). By application, it is fragmented into marketing, sales, support, product development, human resource, and others. By industry vertical, it is fragmented into retail, education, IT & telecom, BFSI, manufacturing, media & entertainment, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key players that operate in the gamification market are Ambition, Axonify Inc., Bunchball Inc., callidus Software Inc., Cognizant Technology Solution Corp, Cut-e GmbH, G-Cube, Iactionable Inc, Microsoft Corporation, and MPS Interactive Systems Limited.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the global gamification market forecast along with current & future trends to explain the imminent investment pockets.
- Information about key drivers, restraints, & opportunities and their impact analysis on global gamification market trends is provided in the report.
- The Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- Quantitative gamification market analysis from 2021 to 2030 is provided to determine the market potential.
Key Market Segments
By BY COMPONENT
By BY DEPLOYMENT MODEL
By BY ENTERPRISE SIZE
By BY APPLICATION
- Marketing
- Sale
- Support
- Product Development
- Human Resource
- Others
By BY INDUSTRY VERTICAL
- Retail
- Education
- IT and telecom
- BFSI
- Manufacturing
- Media and Entertainment
- Other
By BY REGION
- North America
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest Of Asia Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Key Market Players
- Microsoft Corporation
- MPS Interactive Systems Limited
- Ambition
- Aon plc.
- Axonify Inc.
- BI WORLDWIDE (Bunchball Inc.)
- Callidus Software Inc. (SAP SE)
- Cognizant
- G-Cube
- IActionable
TABLE OF CONTENTS
CHAPTER 1:INTRODUCTION
- 1.1.Report description
- 1.2.Key market segments
- 1.3.Key benefits to the stakeholders
- 1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
- 2.1.Key findings of the study
- 2.2.CXO Perspective
CHAPTER 3:MARKET OVERVIEW
- 3.1.Market definition and scope
- 3.2.Key findings
- 3.2.1.Top investment pockets
- 3.3.Porter's five forces analysis
- 3.4.Top player positioning
- 3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
- 3.6.COVID-19 Impact Analysis on the market
CHAPTER 4: GAMIFICATION MARKET, BY COMPONENT
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Solution
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market analysis by country
- 4.3 Service
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market analysis by country
CHAPTER 5: GAMIFICATION MARKET, BY DEPLOYMENT MODEL
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 On Premise
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market analysis by country
- 5.3 Cloud
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market analysis by country
CHAPTER 6: GAMIFICATION MARKET, BY ENTERPRISE SIZE
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Large Enterprises
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market analysis by country
- 6.3 SMEs
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market analysis by country
CHAPTER 7: GAMIFICATION MARKET, BY APPLICATION
- 7.1 Overview
- 7.1.1 Market size and forecast
- 7.2 Marketing
- 7.2.1 Key market trends, growth factors and opportunities
- 7.2.2 Market size and forecast, by region
- 7.2.3 Market analysis by country
- 7.3 Sales
- 7.3.1 Key market trends, growth factors and opportunities
- 7.3.2 Market size and forecast, by region
- 7.3.3 Market analysis by country
- 7.4 Support
- 7.4.1 Key market trends, growth factors and opportunities
- 7.4.2 Market size and forecast, by region
- 7.4.3 Market analysis by country
- 7.5 Product Development
- 7.5.1 Key market trends, growth factors and opportunities
- 7.5.2 Market size and forecast, by region
- 7.5.3 Market analysis by country
- 7.6 Human Resource
- 7.6.1 Key market trends, growth factors and opportunities
- 7.6.2 Market size and forecast, by region
- 7.6.3 Market analysis by country
- 7.7 Others
- 7.7.1 Key market trends, growth factors and opportunities
- 7.7.2 Market size and forecast, by region
- 7.7.3 Market analysis by country
CHAPTER 8: GAMIFICATION MARKET, BY INDUSTRY VERTICAL
- 8.1 Overview
- 8.1.1 Market size and forecast
- 8.2 Retail
- 8.2.1 Key market trends, growth factors and opportunities
- 8.2.2 Market size and forecast, by region
- 8.2.3 Market analysis by country
- 8.3 Education
- 8.3.1 Key market trends, growth factors and opportunities
- 8.3.2 Market size and forecast, by region
- 8.3.3 Market analysis by country
- 8.4 IT and telecom
- 8.4.1 Key market trends, growth factors and opportunities
- 8.4.2 Market size and forecast, by region
- 8.4.3 Market analysis by country
- 8.5 BFSI
- 8.5.1 Key market trends, growth factors and opportunities
- 8.5.2 Market size and forecast, by region
- 8.5.3 Market analysis by country
- 8.6 Manufacturing
- 8.6.1 Key market trends, growth factors and opportunities
- 8.6.2 Market size and forecast, by region
- 8.6.3 Market analysis by country
- 8.7 Media and Entertainment
- 8.7.1 Key market trends, growth factors and opportunities
- 8.7.2 Market size and forecast, by region
- 8.7.3 Market analysis by country
- 8.8 Others
- 8.8.1 Key market trends, growth factors and opportunities
- 8.8.2 Market size and forecast, by region
- 8.8.3 Market analysis by country
CHAPTER 9: GAMIFICATION MARKET, BY REGION
- 9.1 Overview
- 9.1.1 Market size and forecast
- 9.2 North America
- 9.2.1 Key trends and opportunities
- 9.2.2 North America Market size and forecast, by Component
- 9.2.3 North America Market size and forecast, by Deployment Model
- 9.2.4 North America Market size and forecast, by Enterprise Size
- 9.2.5 North America Market size and forecast, by Application
- 9.2.6 North America Market size and forecast, by Industry Vertical
- 9.2.7 North America Market size and forecast, by country
- 9.2.7.1 U.S.
- 9.2.7.1.1 Market size and forecast, by Component
- 9.2.7.1.2 Market size and forecast, by Deployment Model
- 9.2.7.1.3 Market size and forecast, by Enterprise Size
- 9.2.7.1.4 Market size and forecast, by Application
- 9.2.7.1.5 Market size and forecast, by Industry Vertical
- 9.2.7.2 Canada
- 9.2.7.2.1 Market size and forecast, by Component
- 9.2.7.2.2 Market size and forecast, by Deployment Model
- 9.2.7.2.3 Market size and forecast, by Enterprise Size
- 9.2.7.2.4 Market size and forecast, by Application
- 9.2.7.2.5 Market size and forecast, by Industry Vertical
- 9.3 Europe
- 9.3.1 Key trends and opportunities
- 9.3.2 Europe Market size and forecast, by Component
- 9.3.3 Europe Market size and forecast, by Deployment Model
- 9.3.4 Europe Market size and forecast, by Enterprise Size
- 9.3.5 Europe Market size and forecast, by Application
- 9.3.6 Europe Market size and forecast, by Industry Vertical
- 9.3.7 Europe Market size and forecast, by country
- 9.3.7.1 U.K.
- 9.3.7.1.1 Market size and forecast, by Component
- 9.3.7.1.2 Market size and forecast, by Deployment Model
- 9.3.7.1.3 Market size and forecast, by Enterprise Size
- 9.3.7.1.4 Market size and forecast, by Application
- 9.3.7.1.5 Market size and forecast, by Industry Vertical
- 9.3.7.2 Germany
- 9.3.7.2.1 Market size and forecast, by Component
- 9.3.7.2.2 Market size and forecast, by Deployment Model
- 9.3.7.2.3 Market size and forecast, by Enterprise Size
- 9.3.7.2.4 Market size and forecast, by Application
- 9.3.7.2.5 Market size and forecast, by Industry Vertical
- 9.3.7.3 France
- 9.3.7.3.1 Market size and forecast, by Component
- 9.3.7.3.2 Market size and forecast, by Deployment Model
- 9.3.7.3.3 Market size and forecast, by Enterprise Size
- 9.3.7.3.4 Market size and forecast, by Application
- 9.3.7.3.5 Market size and forecast, by Industry Vertical
- 9.3.7.4 Spain
- 9.3.7.4.1 Market size and forecast, by Component
- 9.3.7.4.2 Market size and forecast, by Deployment Model
- 9.3.7.4.3 Market size and forecast, by Enterprise Size
- 9.3.7.4.4 Market size and forecast, by Application
- 9.3.7.4.5 Market size and forecast, by Industry Vertical
- 9.3.7.5 Italy
- 9.3.7.5.1 Market size and forecast, by Component
- 9.3.7.5.2 Market size and forecast, by Deployment Model
- 9.3.7.5.3 Market size and forecast, by Enterprise Size
- 9.3.7.5.4 Market size and forecast, by Application
- 9.3.7.5.5 Market size and forecast, by Industry Vertical
- 9.3.7.6 Rest of Europe
- 9.3.7.6.1 Market size and forecast, by Component
- 9.3.7.6.2 Market size and forecast, by Deployment Model
- 9.3.7.6.3 Market size and forecast, by Enterprise Size
- 9.3.7.6.4 Market size and forecast, by Application
- 9.3.7.6.5 Market size and forecast, by Industry Vertical
- 9.4 Asia-Pacific
- 9.4.1 Key trends and opportunities
- 9.4.2 Asia-Pacific Market size and forecast, by Component
- 9.4.3 Asia-Pacific Market size and forecast, by Deployment Model
- 9.4.4 Asia-Pacific Market size and forecast, by Enterprise Size
- 9.4.5 Asia-Pacific Market size and forecast, by Application
- 9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
- 9.4.7 Asia-Pacific Market size and forecast, by country
- 9.4.7.1 China
- 9.4.7.1.1 Market size and forecast, by Component
- 9.4.7.1.2 Market size and forecast, by Deployment Model
- 9.4.7.1.3 Market size and forecast, by Enterprise Size
- 9.4.7.1.4 Market size and forecast, by Application
- 9.4.7.1.5 Market size and forecast, by Industry Vertical
- 9.4.7.2 Japan
- 9.4.7.2.1 Market size and forecast, by Component
- 9.4.7.2.2 Market size and forecast, by Deployment Model
- 9.4.7.2.3 Market size and forecast, by Enterprise Size
- 9.4.7.2.4 Market size and forecast, by Application
- 9.4.7.2.5 Market size and forecast, by Industry Vertical
- 9.4.7.3 India
- 9.4.7.3.1 Market size and forecast, by Component
- 9.4.7.3.2 Market size and forecast, by Deployment Model
- 9.4.7.3.3 Market size and forecast, by Enterprise Size
- 9.4.7.3.4 Market size and forecast, by Application
- 9.4.7.3.5 Market size and forecast, by Industry Vertical
- 9.4.7.4 South Korea
- 9.4.7.4.1 Market size and forecast, by Component
- 9.4.7.4.2 Market size and forecast, by Deployment Model
- 9.4.7.4.3 Market size and forecast, by Enterprise Size
- 9.4.7.4.4 Market size and forecast, by Application
- 9.4.7.4.5 Market size and forecast, by Industry Vertical
- 9.4.7.5 Australia
- 9.4.7.5.1 Market size and forecast, by Component
- 9.4.7.5.2 Market size and forecast, by Deployment Model
- 9.4.7.5.3 Market size and forecast, by Enterprise Size
- 9.4.7.5.4 Market size and forecast, by Application
- 9.4.7.5.5 Market size and forecast, by Industry Vertical
- 9.4.7.6 Rest Of Asia Pacific
- 9.4.7.6.1 Market size and forecast, by Component
- 9.4.7.6.2 Market size and forecast, by Deployment Model
- 9.4.7.6.3 Market size and forecast, by Enterprise Size
- 9.4.7.6.4 Market size and forecast, by Application
- 9.4.7.6.5 Market size and forecast, by Industry Vertical
- 9.5 LAMEA
- 9.5.1 Key trends and opportunities
- 9.5.2 LAMEA Market size and forecast, by Component
- 9.5.3 LAMEA Market size and forecast, by Deployment Model
- 9.5.4 LAMEA Market size and forecast, by Enterprise Size
- 9.5.5 LAMEA Market size and forecast, by Application
- 9.5.6 LAMEA Market size and forecast, by Industry Vertical
- 9.5.7 LAMEA Market size and forecast, by country
- 9.5.7.1 Latin America
- 9.5.7.1.1 Market size and forecast, by Component
- 9.5.7.1.2 Market size and forecast, by Deployment Model
- 9.5.7.1.3 Market size and forecast, by Enterprise Size
- 9.5.7.1.4 Market size and forecast, by Application
- 9.5.7.1.5 Market size and forecast, by Industry Vertical
- 9.5.7.2 Middle East
- 9.5.7.2.1 Market size and forecast, by Component
- 9.5.7.2.2 Market size and forecast, by Deployment Model
- 9.5.7.2.3 Market size and forecast, by Enterprise Size
- 9.5.7.2.4 Market size and forecast, by Application
- 9.5.7.2.5 Market size and forecast, by Industry Vertical
- 9.5.7.3 Africa
- 9.5.7.3.1 Market size and forecast, by Component
- 9.5.7.3.2 Market size and forecast, by Deployment Model
- 9.5.7.3.3 Market size and forecast, by Enterprise Size
- 9.5.7.3.4 Market size and forecast, by Application
- 9.5.7.3.5 Market size and forecast, by Industry Vertical
CHAPTER 10: COMPANY LANDSCAPE
- 10.1. Introduction
- 10.2. Top winning strategies
- 10.3. Product Mapping of Top 10 Player
- 10.4. Competitive Dashboard
- 10.5. Competitive Heatmap
- 10.6. Key developments
CHAPTER 11: COMPANY PROFILES
- 11.1 Microsoft Corporation
- 11.1.1 Company overview
- 11.1.2 Company snapshot
- 11.1.3 Operating business segments
- 11.1.4 Product portfolio
- 11.1.5 Business performance
- 11.1.6 Key strategic moves and developments
- 11.2 MPS Interactive Systems Limited
- 11.2.1 Company overview
- 11.2.2 Company snapshot
- 11.2.3 Operating business segments
- 11.2.4 Product portfolio
- 11.2.5 Business performance
- 11.2.6 Key strategic moves and developments
- 11.3 Ambition
- 11.3.1 Company overview
- 11.3.2 Company snapshot
- 11.3.3 Operating business segments
- 11.3.4 Product portfolio
- 11.3.5 Business performance
- 11.3.6 Key strategic moves and developments
- 11.4 Aon plc.
- 11.4.1 Company overview
- 11.4.2 Company snapshot
- 11.4.3 Operating business segments
- 11.4.4 Product portfolio
- 11.4.5 Business performance
- 11.4.6 Key strategic moves and developments
- 11.5 Axonify Inc.
- 11.5.1 Company overview
- 11.5.2 Company snapshot
- 11.5.3 Operating business segments
- 11.5.4 Product portfolio
- 11.5.5 Business performance
- 11.5.6 Key strategic moves and developments
- 11.6 BI WORLDWIDE (Bunchball Inc.)
- 11.6.1 Company overview
- 11.6.2 Company snapshot
- 11.6.3 Operating business segments
- 11.6.4 Product portfolio
- 11.6.5 Business performance
- 11.6.6 Key strategic moves and developments
- 11.7 Callidus Software Inc. (SAP SE)
- 11.7.1 Company overview
- 11.7.2 Company snapshot
- 11.7.3 Operating business segments
- 11.7.4 Product portfolio
- 11.7.5 Business performance
- 11.7.6 Key strategic moves and developments
- 11.8 Cognizant
- 11.8.1 Company overview
- 11.8.2 Company snapshot
- 11.8.3 Operating business segments
- 11.8.4 Product portfolio
- 11.8.5 Business performance
- 11.8.6 Key strategic moves and developments
- 11.9 G-Cube
- 11.9.1 Company overview
- 11.9.2 Company snapshot
- 11.9.3 Operating business segments
- 11.9.4 Product portfolio
- 11.9.5 Business performance
- 11.9.6 Key strategic moves and developments
- 11.10 IActionable
- 11.10.1 Company overview
- 11.10.2 Company snapshot
- 11.10.3 Operating business segments
- 11.10.4 Product portfolio
- 11.10.5 Business performance
- 11.10.6 Key strategic moves and developments