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表紙
市場調查報告書

園藝產品網路零售市場:英國 (2020-2024年)

Internet Garden Market Report UK 2020-2024

出版商 AMA Research 商品編碼 970955
出版日期 內容資訊 英文 87 Pages
商品交期: 最快1-2個工作天內
價格
園藝產品網路零售市場:英國 (2020-2024年) Internet Garden Market Report UK 2020-2024
出版日期: 2020年10月12日內容資訊: 英文 87 Pages
簡介

本報告提供英國的園藝產品網路零售的市場調查,市場定義和概要,上網服務趨勢,市場規模的變化、預測,產品類型及、網路零售業者各類型趨勢等資料彙整。

第1章 簡介

第2章 摘要、市場展望

第3章 園藝產品網路零售:英國市場

  • 定義
  • 市場概要
    • 市場規模、預測
    • 目前情形
    • 市場預測
    • 網路零售途徑結構
    • 整體市場結構
  • 網際網路市場趨勢、影響因素
    • 電子零售市場
    • 上網服務:固定、行動、超高速寬頻
    • 手機上網:智慧型手機、平板電腦、其他
    • 線上調查:用戶檢討、部落格、社群網路、價格比較
    • 網路購買者的簡介
    • 網路零售業者的策略

第4章 產品

  • 產品結構
  • 園藝
  • 花園用建築物
  • 花園休閒產品
  • 庭園用設備
  • 庭園用化學品
  • 花園雜貨
    • 產品結構
    • 網路零售的佔有率、重要性
    • 市場趨勢

第5章 供給、流通結構

  • 概要
  • 電子專門經銷商:概要
    • 市場佔有率
    • 主要供應商
  • 非專賣店
    • 非專賣店途徑的佔有率
    • 郵購目錄企業
    • 改裝店
    • 花園中心
    • 其他線上供應商

附錄

目錄
Product Code: gdn11.20

The 6th edition of the Internet Garden Products Market Report - UK 2020-2024 contains a detailed study of the continued development of the online garden products and analyses current trends by product sector. It reviews recent market trends and forecasts over the next few years for both specialist garden e-tailers and non-specialists within this market. This report contains original input and a detailed assessment of the market and represents excellent value for money to companies in the industry or considering entry.

TABLE OF CONTENTS

1. INTRODUCTION 8

  • 1.1 BACKGROUND 8
  • 1.2 SOURCES OF INFORMATION 8

2. SUMMARY AND MARKET PROSPECTS 10

  • 2.1 SUMMARY 10
  • 2.2 MARKET PROSPECTS 11

3. UK MARKET FOR INTERNET GARDEN PRODUCTS 13

  • 3.1 DEFINITION 13
    • 3.1.1 Product Areas 14
  • 3.2 MARKET OVERVIEW 14
    • 3.2.1 Market Size and Forecasts 14
    • 3.2.2 Current Situation 16
    • 3.2.3 Market Prospects 18
    • 3.2.4 Internet Distribution Channel Structure 21
    • 3.2.5 Distribution Mix of Total Internet Garden Products Market 23
  • 3.3 INTERNET MARKET TRENDS AND INFLUENCES 24
    • 3.3.1 E-Retail Market 24
    • 3.3.2 Internet Access - Fixed, Mobile, Superfast Broadband 26
    • 3.3.3 Mobile Internet Access - Smartphone, Tablet, Other 27
    • 3.3.4 Online Research - User Reviews, Blogs, Social Networks and Price Comparisons 29
    • 3.3.5 Online Purchaser Profile 31
    • 3.3.6 Online Retailer Strategies 32

4. PRODUCTS 34

  • 4.1 OVERALL PRODUCT MIX 34
  • 4.2 HORTICULTURE 36
    • 4.2.1 Distribution/Role of Internet 36
    • 4.2.2 Market Trends 38
  • 4.3 GARDEN BUILDINGS 40
    • 4.3.1 Distribution/Role of Internet 41
    • 4.3.2 Market Trends 42
  • 4.4 GARDEN LEISURE 43
    • 4.4.1 Distribution/Role of Internet 44
    • 4.4.2 Market Trends 45
  • 4.5 GARDEN EQUIPMENT 49
    • 4.5.1 Distribution/Role of Internet 50
    • 4.5.2 Market Trends 51
  • 4.6 GARDEN CHEMICALS 53
    • 4.6.1 Distribution/Role of Internet 53
    • 4.6.2 Market Trends 54
  • 4.7 GARDEN SUNDRIES 55
    • 4.7.1 Product Mix 56
    • 4.7.2 Distribution/Role of Internet 57
    • 4.7.3 Market Trends 58

5. SUPPLY AND DISTRIBUTION STRUCTURE 61

  • 5.1 OVERVIEW 61
  • 5.2 OVERVIEW OF SPECIALIST GARDEN E-TAILERS 63
    • 5.2.1 Market Shares 63
    • 5.2.2 Key Suppliers - Specialist Garden E-tailers 65
  • 5.3 NON-SPECIALISTS 69
    • 5.3.1 Non-specialist Channel Shares 71
    • 5.3.2 Mail order and Catalogue Companies 72
    • 5.3.3 Home Improvement Multiples 74
    • 5.3.4 Garden Centres 76
    • 5.3.5 Other Online Suppliers 77

APPENDICES 81

APPENDIX A: ECONOMIC ENVIRONMENT 81

A.1 OVERVIEW AND OUTLOOK 81

A.2 GDP 81

A.3 INFLATION & INTEREST RATES 83

A.4 EMPLOYMENT & WAGES 84

A.5 HOUSEHOLD CONSUMPTION 85

A.6 STERLING 86

TABLES AND CHARTS

  • CHART 1: UK INTERNET GARDEN PRODUCTS MARKET SIZE AND FORECASTS 2015 TO 2024 - BY VALUE (£M RSP) 10
  • TABLE 2: UK INTERNET GARDEN MARKET AND FORECASTS 2015 TO 2024 - BY VALUE (£M RSP) 15
  • CHART 3: INDEX OF OVERALL AND INTERNET GARDEN PRODUCT SALES AND FORECASTS 2011 TO 2024 - (2011=100) 20
  • CHART 4: INTERNET DISTRIBUTION CHANNEL STRUCTURE FOR DOMESTIC GARDEN PRODUCTS 22
  • CHART 5: TOTAL INTERNET GARDEN PRODUCTS MARKET DISTRIBUTION MIX 2019 TO 2020 - % BY VALUE 23
  • CHART 6: UK E-RETAIL MARKET 2013 TO 2020 - % SHARE OF TOTAL RETAIL SALES 24
  • CHART 7: UK E-COMMERCE SALES OVER A WEBSITE 2011 TO 2018 - BY VALUE £BN 25
  • CHART 8: GB HOUSEHOLDS WITH INTERNET ACCESS 2007 TO 2020 - % OF HOUSEHOLDS 26
  • CHART 9: GB ADULTS ACCESSING THE INTERNET WITH A MOBILE/SMARTPHONE 2011 TO 2019 - % OF INTERNET USERS 28
  • CHART 10: GB ADULTS ACCESSING THE INTERNET 'ON THE GO' BY TYPE OF MOBILE DEVICE 2019 - % OF INTERNET USERS 28
  • CHART 11: SOCIAL NETWORKING USER PROFILE BY AGE CATEGORY 2020 30
  • CHART 12: ONLINE PURCHASE OF FURNITURE, HOME ACCESSORIES OR GARDENING PRODUCTS 2020 - % BY AGE CATEGORY 31
  • TABLE 13: ONLINE RETAILER STRATEGIES 33
  • CHART 14: INTERNET GARDEN PRODUCT SALES MIX 2019 - % BY VALUE 35
  • CHART 15: DISTRIBUTION MIX IN TOTAL INTERNET HORTICULTURE PRODUCTS MARKET 2019 - % BY VALUE 37
  • CHART 16: MIX OF PRODUCTS WITHIN THE UK HORTICULTURAL MARKET 2019-20 - % BY VALUE 40
  • CHART 17: TOTAL INTERNET GARDEN BUILDINGS MARKET DISTRIBUTION MIX 2019 - % BY VALUE 42
  • CHART 18: TOTAL INTERNET GARDEN LEISURE MARKET DISTRIBUTION MIX 2019 - % BY VALUE 45
  • CHART 19: UK MARKET FOR GARDEN LEISURE PRODUCT MIX 2019 - % BY VALUE 47
  • CHART 20: TOTAL INTERNET GARDEN EQUIPMENT MARKET DISTRIBUTION MIX 2019 - % BY VALUE 51
  • CHART 21: TOTAL INTERNET GARDEN CHEMICALS MARKET DISTRIBUTION MIX 2019 - % BY VALUE 54
  • CHART 22: UK DOMESTIC GARDEN SUNDRIES PRODUCT MIX 2019 - % BY VALUE 56
  • CHART 23: TOTAL INTERNET GARDEN SUNDRIES MARKET DISTRIBUTION MIX 2017 - % BY VALUE 58
  • CHART 24: TOTAL INTERNET GARDEN PRODUCTS MARKET DISTRIBUTION MIX 2019 - % BY VALUE 62
  • TABLE 25: SPECIALIST E-TAILER GARDEN PRODUCTS MARKET SHARE, 2019 64
  • TABLE 26: NON-SPECIALISTS INTERNET GARDEN PRODUCTS MARKET RETAIL SHARE 2019 - % BY VALUE 71

CHART A1: GVA CHAINED VOLUME MEASURES KEY CONSTITUENT ELEMENTS 2015 TO 2020 - % CHANGE 83

CHART A2: CPI INFLATION AND BANK OF ENGLAND BASE RATE 2008 TO 2023 - % 84

CHART A3: AVERAGE WEEKLY EARNINGS DATA (GB) TOTAL PAY 2014 TO 2019 - £ STERLING (SEASONALLY ADJUSTED) 85

CHART A4: DISPOSABLE INCOME PER CAPITA AND THE SAVINGS RATIO AT CURRENT PRICES 2008 TO 2023 86

CHART A5: EXCHANGE RATE FLUCTUATIONS STERLING TO THE DOLLAR AND THE EURO 2015 TO 2019 - SPOT RATES 87