市場調查報告書

英國的園藝產品網路零售市場調查

Internet Garden Market Report - UK 2018-2022

出版商 AMA Research 商品編碼 239646
出版日期 內容資訊 英文 73 Pages
商品交期: 最快1-2個工作天內
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英國的園藝產品網路零售市場調查 Internet Garden Market Report - UK 2018-2022
出版日期: 2018年10月23日內容資訊: 英文 73 Pages
簡介

園藝產品市場整體的成長在中期預計受到相當抑制,不過,雖然處於未成熟發展的初期階段,但網際網路部門預計有驚人的成長。至2020年,預計網際網路部門佔整體園藝產品流通市場18%以上,與2016年比較預計成長55%以上。大幅成長的同時,該部門持續成熟,預計市場成長至2020年速度減低。終究,園藝產品網路零售的銷售額量,取決於整體市場的需求。市場成熟度和替換頻率,反映消費者的愛好、流行等的要素,未來成長率在部門間改變。

本報告提供英國的園藝產品網路零售趨勢相關調查分析,園藝產品的結構和通路,英國的網際網路利用趨勢,網際網路上的專賣店/非專賣店的結構,市場規模成果預測等彙整資料,為您概述為以下內容。

第1章 簡介

第2章 摘要/未來發展預測

第3章 經濟環境

  • GDP
  • 通貨膨脹/利率
  • 失業率
  • 家庭消費
  • 住宅/建設
  • 英鎊
  • 人口簡介
  • 結論

第4章 英國的園藝產品網路零售市場

  • 定義
  • 市場概要
    • 園藝產品整體市場的規模
    • 園藝產品整體市場結構
    • 園藝產品:流通管道混合
    • 網際網路流通管道結構
    • 園藝產品網路零售市場規模與預測
    • 園藝產品網路零售整體市場:流通混合
  • 網際網路市場趨勢、影響
    • 電子商務市場
    • 上網服務
    • 線上調查
    • 購買者簡介
    • 社群網路、用戶檢討、部落格
    • 網路購物趨勢
    • 數位廣告

第5章 產品

  • 整體產品結構
  • 產品趨勢
    • 園藝
    • 花園用建築物
    • 花園用休閒用品
    • 花園用設備
    • 花園用化學產品
    • 花園雜貨
  • 市場影響
    • 住宅市場
    • 住宅完工的結構
    • 消費者的特徵
    • 天氣

第6章 供給、流通結構

  • 概要
  • 線上花園專賣店概要
    • 市場佔有率
    • 主要供應商
  • 非專賣店
    • 非專賣店流通管道的佔有率
    • 主要供應商

圖表

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目錄
Product Code: gdn11

The 5th edition of the 'Internet Garden Products Market Report - UK 2018-2022' contains a detailed study of the continued development of the online garden products and analyses current trends by product sector. It reviews recent market trends and forecasts over the next few years for both specialist garden e-tailers and non-specialists within this market.

Table of Contents

1. INTRODUCTION 7

  • 1.1 BACKGROUND 7
  • 1.2 SOURCES OF INFORMATION 7

2. SUMMARY & FUTURE PROSPECTS 9

  • 2.1 SUMMARY 9
  • 2.2 FUTURE PROSPECTS 10

3. ECONOMIC ENVIRONMENT 12

  • 3.1 GDP 12
  • 3.2 INFLATION & INTEREST RATES 13
  • 3.3 UNEMPLOYMENT 15
  • 3.4 HOUSEHOLD CONSUMPTION 15
  • 3.5 HOUSING & CONSTRUCTION 16
  • 3.6 STERLING 17
  • 3.7 POPULATION PROFILE 17
  • 3.8 CONCLUSIONS 18

4. UK MARKET FOR INTERNET GARDEN PRODUCTS 19

  • 4.1 DEFINITION 19
    • 4.1.1 Product Areas 20
  • 4.2 MARKET OVERVIEW 20
    • 4.2.1 Market Size and Forecasts 20
    • 4.2.2 Internet Distribution Channel Structure 25
    • 4.2.3 Distribution Mix of Total Internet Garden Products Market 27
  • 4.3 INTERNET MARKET TRENDS AND INFLUENCES 28
    • 4.3.1 E-retail Market 28
    • 4.3.2 Internet Access (Fixed, Mobile, Superfast Broadband) 30
    • 4.3.3 Mobile Internet Access (Smartphone, Tablet, Other) 31
    • 4.3.4 Online Research (User Reviews, Blogs, Social Networks, Price Comparison) 32
    • 4.3.5 Online Purchaser Profile 34
    • 4.3.6 Online Retailer Strategies 35

5. PRODUCTS 37

  • 5.1 OVERALL PRODUCT MIX 37
  • 5.2 HORTICULTURE 38
    • 5.2.1 Distribution/Role of Internet 39
    • 5.2.2 Market Trends 40
  • 5.3 GARDEN BUILDINGS 42
    • 5.3.1 Distribution/Role of Internet 42
    • 5.3.2 Market Trends 43
  • 5.4 GARDEN LEISURE 44
    • 5.4.1 Distribution/Role of Internet 45
    • 5.4.2 Market Trends 46
  • 5.5 GARDEN EQUIPMENT 49
    • 5.5.1 Distribution/Role of Internet 49
    • 5.5.2 Market Trends 50
  • 5.6 GARDEN CHEMICALS 51
    • 5.6.1 Distribution/Role of Internet 52
    • 5.6.2 Market Trends 53
  • 5.7 GARDEN SUNDRIES 53
    • 5.7.1 Product Mix 54
    • 5.7.2 Distribution/Role of Internet 55
    • 5.7.3 Market Trends 56

6. SUPPLY & DISTRIBUTION STRUCTURE 58

  • 6.1 OVERVIEW 58
  • 6.2 OVERVIEW OF SPECIALIST GARDEN E-TAILERS 59
    • 6.2.1 Market Shares 60
    • 6.2.2 Key Suppliers - Specialist Garden E-tailers 61
  • 6.3 NON-SPECIALISTS 65
    • 6.3.1 Non-specialist Channel Shares 66
    • 6.3.2 Mail order and Catalogue Companies 67
    • 6.3.3 Home Improvement Multiples 68
    • 6.3.4 Garden Centres 70
    • 6.3.5 Other Online Suppliers 71

TABLES AND CHARTS

  • CHART 1: UK INTERNET GARDEN PRODUCTS MARKET SIZE AND FORECASTS 2013 TO 2022 - BY VALUE (£M RSP) 9
  • TABLE 2: GDP DATA - 2015-2018 - KEY CONSTITUENT ELEMENTS 13
  • CHART 3: INTEREST RATES AND INFLATION (CPI) FROM 2000-2022 14
  • CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES 2000-2022 16
  • TABLE 5: EXCHANGE RATE FLUCTUATIONS 2014-2020 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
  • TABLE 6: UK INTERNET GARDEN MARKET AND FORECASTS 2013 TO 2022 - BY VALUE (£M RSP) 20
  • CHART 7: INDEX OF OVERALL AND INTERNET GARDEN PRODUCT SALES AND FORECASTS 2011 TO 2022 - (INDEX 2011=100) 24
  • CHART 8: INTERNET DISTRIBUTION CHANNEL STRUCTURE FOR DOMESTIC GARDEN PRODUCTS 26
  • CHART 9: TOTAL INTERNET GARDEN PRODUCTS MARKET DISTRIBUTION MIX (SPECIALIST & NON-SPECIALIST E-TAILERS) 2017-18 - % BY VALUE 27
  • CHART 10: UK E-RETAIL MARKET - % SHARE OF TOTAL RETAIL SALES 2011 - 2018 28
  • CHART 11: UK E-COMMERCE SALES OVER A WEBSITE 2011-16 - BY VALUE £BN (BASE: BUSINESSES WITH 10+ EMPLOYEES) 29
  • CHART 12: GB HOUSEHOLDS WITH INTERNET ACCESS 2007 - 2018 - % OF GB HOUSEHOLDS 30
  • CHART 13: GB ADULTS ACCESSING THE INTERNET WITH A MOBILE/SMARTPHONE 2011 TO 2018 - % OF INTERNET USERS 31
  • CHART 14: GB ADULTS ACCESSING THE INTERNET 'ON THE GO' BY TYPE OF MOBILE DEVICE 2018 - % OF INTERNET USERS 32
  • CHART 15: SOCIAL NETWORKING USER PROFILE BY AGE CATEGORY 2018 33
  • CHART 16: ONLINE PURCHASER OF HOUSEHOLD GOODS BY AGE CATEGORY 2018 34
  • TABLE 17: ONLINE RETAILER STRATEGIES 36
  • CHART 18: INTERNET GARDEN PRODUCT SALES MIX (HORTICULTURAL, LEISURE, EQUIPMENT, BUILDINGS, SUNDRIES, CHEMICALS) 2017 - % BY VALUE 37
  • CHART 19: DISTRIBUTION MIX IN TOTAL INTERNET HORTICULTURE PRODUCTS MARKET (SPECIALIST /NON-SPECIALIST) 2017 - % BY VALUE 39
  • CHART 20: MIX OF PRODUCTS WITHIN THE UK HORTICULTURAL MARKET (NURSERY & BEDDING, AND BULBS & SEEDS) 2017-18 - % BY VALUE 41
  • CHART 21: TOTAL INTERNET GARDEN BUILDINGS MARKET DISTRIBUTION MIX (SPECIALIST /NON-SPECIALIST) 2017 -% BY VALUE 43
  • CHART 22: TOTAL INTERNET GARDEN LEISURE MARKET DISTRIBUTION MIX (SPECIALIST/NON-SPECIALIST) 2017 - % BY VALUE 45
  • CHART 23: UK MARKET FOR GARDEN LEISURE PRODUCT MIX (FURNITURE, BBQS, ACCESSORIES) 2017 - % BY VALUE 47
  • CHART 24: TOTAL INTERNET GARDEN EQUIPMENT MARKET DISTRIBUTION MIX (SPECIALIST & NON-SPECIALIST) 2017 - % BY VALUE 50
  • CHART 25: TOTAL INTERNET GARDEN CHEMICALS MARKET DISTRIBUTION MIX (SPECIALIST & NON-SPECIALISTS) 2017 - % BY VALUE 52
  • CHART 26: UK DOMESTIC GARDEN SUNDRIES PRODUCT MIX (FENCING & LANDSCAPING, GARDEN DECORATION AND WATERING & PROPAGATION) 2017 - % BY VALUE 54
  • CHART 27: TOTAL INTERNET GARDEN SUNDRIES MARKET DISTRIBUTION MIX (SPECIALIST & NON-SPECIALIST) 2017 - % BY VALUE 55
  • CHART 28: TOTAL INTERNET GARDEN PRODUCTS MARKET DISTRIBUTION MIX (SPECIALIST & NON-SPECIALIST E-TAILERS) 2017 - % BY VALUE 58
  • TABLE 29: SPECIALIST E-TAILER GARDEN PRODUCTS MARKET SHARE, 2017 60
  • TABLE 30: NON-SPECIALISTS INTERNET GARDEN PRODUCTS MARKET RETAIL SHARE (HOME IMPROVEMENT MULTIPLES, MAIL ORDER/CATALOGUE, OTHERS) 2017 - % BY VALUE 66
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