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市場調查報告書

影片服務的廣告技術

Advertising Technologies in Video Services

出版商 ABI Research 商品編碼 825512
出版日期 內容資訊 英文 23 Pages, 4 Tables, 4 Charts
商品交期: 最快1-2個工作天內
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影片服務的廣告技術 Advertising Technologies in Video Services
出版日期: 2019年04月23日內容資訊: 英文 23 Pages, 4 Tables, 4 Charts
簡介

本報告提供廣告技術市場相關,尤其是影片為中心的分析,定義,技術與規格,及收益預測等相關資訊彙整。

第1章 摘要整理

第2章 廣告技術市場定義

  • 廣告播送及追蹤
  • 歸因及KPI (重要業績評估指標)
  • 可定址/目標廣告及分析

第3章 形成廣告技術的未來

  • 5G 及 AR/VR/XR
  • 規格及舉措

第4章 收益、預測

  • 影片廣告技術

刊載企業

  • Amazon
  • Comcast Corporation
  • Facebook, Inc.
  • Google
  • Interface, Inc.
  • MRC
  • Open Technologies
  • Verizon
目錄
Product Code: AN-5047

This report evaluates the ad tech market, with an emphasis on video. Following periods of growth and consolidation the increasing value and availability of data, coupled with an evolving landscape of devices and services, is engendering new opportunities for the ad tech space. The transition to IP and rise of mobile video in particular has enabled enhanced tracking/metrics and making data more actionable. Advanced advertising has established a role for both traditional operators, which have added streaming services, and OTT services with next steps pushing towards creating a more cohesive and unified cross-platform approach (mobile, connected TV / CTV, pay TV services, and PC).

New standards (and versions of existing standards) and groups are seeking to further unify the advertising industry, but many believe these initiatives will take time to gain significant traction if at all. More effort is being devoted to cross-platform tracking and ad campaign management - this is particularly valuable as CTV viewing is growing at a faster rate than mobile with some expecting these platforms to reach parity in the coming years. Ad tech and data analytics will continue to serve pivotal roles in assigning attribution, reducing churn, and creating new revenue opportunities.

Looking further out on the horizon new technologies like 5G, XR, and location based information (hyper-local in particular) will start to play a role, although most companies today have yet to assign significant resources to these market opportunities. Privacy issues remain a critical factor for some of these technologies with some companies opting to embrace a wait and see approach. Despite these hurdles slowing some advancement the ad tech market continues to grow and evolve.

Table of Contents

1. EXECUTIVE SUMMARY

2. DEFINING THE AD TECH MARKET

  • 2.1. Ad Serving and Tracking
  • 2.2. Attribution and Key Performance Indicators
  • 2.3. Addressable/Targeted Advertising and Analytics

3. SHAPING THE FUTURE OF AD TECH

  • 3.1. 5G and AR/VR/XR
  • 3.2. Standards and Initiatives

4. REVENUE AND FORECASTS

  • 4.1. Video Ad Tech

Companies Mentioned

  • Amazon
  • Comcast Corporation
  • Facebook, Inc.
  • Google
  • Interface, Inc.
  • MRC
  • Open Technologies
  • Verizon