Consumer Augmented Reality: Current State and Forecasts
The consumer Augmented Reality (AR) ecosystem continues to mature and grow, generating new opportunities for hardware and software providers, as well as for businesses that are keen on AR apps and for consumers. Immediate and cost efficient access to mobile SDKs, technological advancements of mobile devices, 5G connectivity, and Artificial Intelligence and Machine Vision technologies all play a catalytic role in the massive rise and ultimate potential of mobile AR applications. At the same time, related markets are searching for digital differentiation and advancement: revolutionary marketing tools, the booming of online shopping, the need for tailored solutions and personalized customer services in store and out, novel entertainment forms, and more lead businesses and consumers to utilize AR technology. The experience gained by smart glass manufacturers in the enterprise side allow them to enter in the consumer market and transform the benefits of AR smart glasses for consumer everyday usage. Consumer head-worn AR devices remains a challenging area due to the high cost of the headsets in combination with the uncertainty regarding the efficacy and actual value for consumers. Manufacturers are trying to address this issue by expanding partnerships and by encouraging new content development that will add value to users.
Use cases including retail, navigation, education, customer remote assistance, and gaming are the most popular consumer AR applications that have gained the interest of business and consumers. In the same time smart home applications with the support of AR is another area of development.
This report presents the latest ABI Research quantitative and qualitative data regarding Consumer AR market. This includes HMD shipments and value chain revenues per category by 2023, while it includes current and future market trends. Also, the report includes case studies and company profiles that are worthy of attention, either due to ongoing impact to the market or upcoming potential.