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市場調查報告書

行動優先視訊服務:收費電視、OTT、行動優先

Mobile-First Video Services: Pay TV, OTT, Mobile-First

出版商 ABI Research 商品編碼 747111
出版日期 內容資訊 英文 20 Pages
商品交期: 最快1-2個工作天內
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行動優先視訊服務:收費電視、OTT、行動優先 Mobile-First Video Services: Pay TV, OTT, Mobile-First
出版日期: 2018年11月19日內容資訊: 英文 20 Pages
簡介

本報告以行動優先視訊服務為焦點,提供各地區的行動優先視訊服務方法的促進因素,行動優先視訊服務開發中服務供應商的成功及活動,固定、行動寬頻普及率,各地區的視訊服務的行動優先的需求,包含各技術的收費電視、OTT、行動用戶群的市場資料的預測等。

目錄

  • 全球收費電視市場
  • 行動優先視訊服務的促進因素
  • 固定寬頻 vs. 行動寬頻的普及率
  • 行動優先視訊的促進因素
  • 行動優先視訊服務的促進因素
  • 手機用戶群:各技術
  • 行動影音串流流量
  • 行動優先視訊服務:北美
  • 行動優先視訊服務:歐洲
  • 行動優先視訊服務:亞太地區
  • 行動優先視訊服務:南美
  • 行動優先視訊服務:中東、非洲
  • 行動優先視訊服務的課題
  • 建議
目錄
Product Code: PT-2067

Subscription video services are continuously evolving from traditional pay-TV to streaming video-on-and live streaming services. Consumers have not only a wide choice of TV service options, but also multiple device and connectivity options to receive the content. As mobile networks and mobile device technology continues to evolve, consumers are increasingly accessing video content via mobile devices. Mobile-first strategy is becoming essential for video service providers in order to expand their service to different demographic and optimize the return on investment.

This research report presents driving factors of mobile-first video service approach in different regions, service provider's success and activities in the development of mobile-first video services. The analysis includes fixed and mobile broadband penetration, mobile-first demand for video services in different regions. Market data forecast including pay-TV, OTT, and mobile user base by technologies are presented in this report. The companies presented include Netflix, Amazon, HBO, Hulu, Sling TV, DirecTV Now, Youku, iflix, Tencent, iQIYI, pooq, Hotstar, Dish, DStv Now etc.

Companies Mentioned:

  • Sky
  • Ooyala
  • Ericsson

Table of Contents

  • Global Pay TV Market
  • Mobile-First Video Services Drivers
  • Fixed Broadband versus Mobile Broadband Penetration
  • Mobile-First Video Drivers
  • Mobile-First Video Services Drivers
  • Mobile Subscriber Base by Technology
  • Mobile Video Streaming Traffic
  • Mobile-First Video Services: North America
  • Mobile-First Video Services: Europe
  • Mobile-First Video Services: Asia-Pacific
  • Mobile-First Video Services: Latin America
  • Mobile-First Video Services: Middle East & Africa
  • Mobile-First Video Services Challenges
  • Recommendations
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