KlinePULSE：美國美容市場

計畫亮點

• 奢侈美容產品和個人護理市場信息
• 以嚴格的初級和二級研究為後盾
• 19大美容品類深度覆蓋
• 訪問所有渠道和零售商報告
• 精選話題
• 訂閱者專享權益
• 每月發佈的最新內容
• 以折扣價提供所有報告

內容

市場報告

• 今年的信息提供了大局、重要考慮因素、增長因素、市場動態、產品趨勢和行業方向。

分類報告

• 19 個分類報告包括：
  • 品類規模和增長
  • 趨勢和產品發佈
  • 主要品牌的銷售額和市場份額
  • 嶄露頭角的市場進入者快照
  • 通過傳統媒體和社交平台開展營銷活動
  • 展望

計畫報告

• 6 個通道報告提供了每個通道性能的詳細分析。
  • 趨勢與發展
  • 新的商店格式
  • 銷售和門數量的增加
  • 子渠道的銷售額和增長率
  • 未來發展

專題報告

• 每年，我們都會深入研究影響行業的重要話題，例如清潔美容和 CBD。

僅限訂閱者的好處

• 由經驗豐富的行業專家組成的團隊將提供定制的演示文稿，以深入瞭解內容並幫助您為明年做好準備。包括每年一天的專屬服務。

調查範圍

類別

• 香氛
  • 男士香水
  • 女士香水
• 護髮
  • 多元文化
  • 頭髮顏色
  • 髮型設計
  • 洗髮水和護髮素
• 化妝
  • 眼妝
  • 面部化妝
  • 口紅/唇彩
• 護膚
  • 嬰兒護理
  • 面部護膚
  • 手部潤膚露
  • 潤唇膏和護理
  • 男士護膚
  • 防曬
• 洗漱用品
  • 除臭止汗劑
  • 個人清潔
  • 刮鬍子

計畫

• 百貨公司
  • 低價
  • 專賣店
  • 傳統
• 直銷
  • 電子商務/移動商務
  • 家庭購物網絡
  • 電視廣告
  • 社交銷售
• 藥店
  • 連鎖店和獨立藥店
• 雜貨店
  • 健康/天然食品商店
  • 超市
• 大眾零售商
  • 大型零售店
  • 1元商店
  • 倉庫俱樂部
• 專賣店
  • 服裝
  • 美容產品
  • 化妝品專賣店
  • 垂直整合型

配信

所有內容均通過 MyKline 提供，這是一個易於使用的在線報告交付系統。靈活的訪問可以節省時間並提高性價比。

MyKline 省時功能

• 投資組合搜索功能： 您可以快速而強大地搜索所有報告的全文。
• 適合演示的表格和圖形： 選擇表格和圖形並將它們直接拖到您的文檔中
• 提取您自己的報告： 使用關鍵字搜索僅選擇與您的項目相關的報告部分
• 支持9種語言： 可顯示法語、德語、意大利語、葡萄牙語、西班牙語、中文、日語、韓語、俄語翻譯

訂閱權益

您可以繼續接收優質的市場信息內容

• 內部數據驗證
• 瞭解市場趨勢和趨勢
• 市場和競爭對手評估
• 識別市場機會和威脅
• 支持新產品開發
• 評估渠道多元化的機會
• 戰略規劃
• 接觸行業專家

Program Highlights

• Premium beauty and personal care market intelligence
• Backed by rigorous primary and secondary research
• Unlimited in-depth coverage of 19 key beauty categories
• Full access to all channel and retailer reports
• Hot-topic briefs
• Exclusive subscriber benefits
• Fresh content published every month
• Access to full library of reports at discounted prices

Regional Coverage: United States.

Deliverables

Market Reports

• These reports look at the big picture, delivering key insights, growth drivers, market dynamics, product trends, and where the industry is headed

Category Reports

• Each of the 19 category reports contain:
  • Category size and growth
  • Trends and product launches
  • Sales and market share for leading brands
  • Snapshots of up-and-coming market movers
  • Marketing activity through traditional media and social platforms
  • Outlook

Channel Reports

• The six channel reports take a close look at each channel's performance, covering:
  • Trends and developments
  • New store formats
  • Sales and door count growth
  • Sales and growth by sub-channel
  • What's next?

Hot-Topic Reports

• Each year, we take a deep dive into important topics impacting the industry such as clean beauty and CBD.

Exclusive Subscriber Benefits

• Our seasoned team of industry experts is at your disposal to deliver a customized presentation, help you dive deeper into our content, and prep for the coming year. One day of dedicated service time is included per year.

Scope

Category

• Fragrances
  • Men's fragrances
  • Women's fragrances

• Hair Care
  • Multicultural
  • Hair coloring
  • Hair styling
  • Shampoos and conditioners

• Makeup
  • Eye makeup
  • Face makeup
  • Lipsticks and lip glosses

• Skin Care
  • Baby care
  • Facial skin care
  • Hand and body lotions
  • Lip balms and treatments
  • Men's skin care
  • Sun care

• Toiletries
  • Deodorants and antiperspirants
  • Personal cleansing
  • Shaving

Channel

• Department stores
  • Low-end
  • Specialty
  • Traditional

• Direct sales
  • E-commerce/mobile commerce
  • Home shopping networks
  • Infomercials
  • Social selling

• Drug outlets
  • Chain and independent drug stores

• Food outlets
  • Health/natural food stores
  • Supermarkets

• Mass merchandisers
  • Big-box retailers
  • Dollar stores
  • Warehouse clubs

• Specialty stores
  • Apparel
  • Beauty supply
  • Cosmetic specialty
  • Vertically integrated

Delivery

All content is delivered via MyKline, our easy-to-use online report delivery system that lets you access and use our incisive research much more flexibly, saving time and getting better value for the money.

Time-saving functionalities of MyKline

• Full portfolio search ability: Fast and powerful search across the full text of all reports

• Presentation-ready tables and graphics: Just select and drag the tables and graphics directly into your own documents

• Cut your own report: Use a keyword search to select only the report sections that are relevant to your project

• Translation for nine languages: View any report with a side-by-side translation in French, German, Italian, Portuguese, Spanish, Chinese, Japanese, Korean, or Russian

Subscription Benefits

Subscribers receive a continuous flow of our premium market intelligence content.

• Validate internal data
• Stay abreast of market developments and trends
• Assess the market and competition
• Identify opportunities and threats
• Assist in new product development
• Evaluate channel diversification opportunities
• Strategic planning
• Access to industry experts