Future TV & Digital Content - Market Intelligence
|未來的電視與影片服務 Future TV & Digital Content - Market Intelligence|
|出版日期: 年間契約型資訊服務||內容資訊: 英文||
IDATE DigiWorld首席分析師Florence Le Borgne
Commercial TV channels are facing a twin threat: the migration of both viewers and advertisers to the Internet. Television I s still the medium that best with stands the advance of the Internet, but the fallin TV time, particularly amongst young adults, and the effectiveness of Internet advertising have raised fears of are versalof the TV ad market that would threaten the survival of the commercial channels.
This IDATE Digi World study explores the strategies implemented by the main players in the main advanced markets in response to this risk. It identifies four categories of countries and analyses the differences between the developments expected in each category.
It gives estimates of the TV advertising market for 2024, allowing for the development of new activities by the channels in relation to OTT and targeted advertising.
The market analysis is performed according to major geographical region and for the key markets of those regions:
The segmentation of advertising relates to:
This study examines how the growth of 0TT is impacting consumption, prediction and distribution of premium content, namely sport, films and TV fiction.
It explores the roles that each of these content types will play in the coming years and looks at how their funding will be affected depending on the development scenario of the audio visual sector.
It first explains how this content is produced, consumed, distributed and financed while highlighting the major regional differences.
It then looks at how OTT is currently disrupting the sector and examines the way in which stakeholders are adapting to this disruption.
Finally, it uses four scenarios for how the audiovisual sector would develop to identity the challenges that producers and premium rights holders will face in the coming years as they seek financing and exposure for their content.