表紙
年間契約型資訊服務

未來的電視與影片服務

Future TV & Digital Content - Market Intelligence

出版商 IDATE DigiWorld 商品編碼 519209
出版日期 年間契約型資訊服務 內容資訊 英文
價格
未來的電視與影片服務 Future TV & Digital Content - Market Intelligence
出版日期: 年間契約型資訊服務內容資訊: 英文
簡介

「在快速變化的商業環境中,對於在不遠未來影響視聽市場各種要素(策略、技術、經濟、法規等)能否迅速確實地掌握及理解,是非常重要的。電視網、製作公司、放送業者、有線業者、電信業者、衛星電視業者、網路公司、公共團體等,整個視聽價值鏈都可以受益於我們所提供的專業報告,在大變動的劇痛之中獲得360度全方位的解析。」

IDATE DigiWorld首席分析師Florence Le Borgne

在快速變化的電視市場中,本年度資訊服務基於IDATE DigiWorld的獨家專業知識,解說往OTT遷移的所有須知面向。

本服務所涵蓋的調查主題

  • 電視/影片業界公司的合併與國際發展,是否單純只是為了生存?
  • 媒體與通訊的結合,第二幕:成功的必要條件都到位了嗎?
  • GAFA (Google、Apple、Facebook、Amazon) 能否成為電視/影片產業的新巨人?
  • 在OTT服務為主流的世界中,傳統放送還有未來嗎?
  • 如果「內容」仍佔有支配性地位,其價值到底是什麼?在哪裡?

搭載強大功能的對話型文件平台

IDATE DigiWorld的系統介面平易近人且富具彈性,讓用戶可以輕鬆存取並使用其登載的優異研究報告,節省用戶寶貴的時間並提供更好的成果。

  • 全文檢索功能
  • 客製化報告與數據包的製作
  • 輸出圖、表、及部分報告章節
  • 與同事更有效率地溝通
  • 翻譯成多國語言的報告
目錄

Our key strengths

World TV & Video Services Markets - Database & Report

Future TV

Advertising: TV versus OTT

Synopsis

Commercial TV channels are facing a twin threat: the migration of both viewers and advertisers to the Internet. Television I s still the medium that best with stands the advance of the Internet, but the fallin TV time, particularly amongst young adults, and the effectiveness of Internet advertising have raised fears of are versalof the TV ad market that would threaten the survival of the commercial channels.

This IDATE Digi World study explores the strategies implemented by the main players in the main advanced markets in response to this risk. It identifies four categories of countries and analyses the differences between the developments expected in each category.

It gives estimates of the TV advertising market for 2024, allowing for the development of new activities by the channels in relation to OTT and targeted advertising.

The market analysis is performed according to major geographical region and for the key markets of those regions:

  • North America(USA)
  • Europe (Germany, Spain, France, Italy, United Kingdom, Sweden)
  • Africa / Middle East
  • Asia/Pacific
  • Latin America

The segmentation of advertising relates to:

  • Traditional TV (mass media)
  • Addressable TV (targeting on the TV via operators' STB)
  • Connected TV (targeting on the TV via open Internet)
  • On-demand TV (targeting on other Internet-connected devices)

List of players

  • Atresmedia
  • CBS
  • Disney
  • ITV
  • M6
  • Mediaset
  • MTG/Nordic entertainment
  • Group
  • NBC
  • ProSiebenSat.1
  • RTL
  • TF1

Sport, films, series: funding in the age of OTT

Synopsis

This study examines how the growth of 0TT is impacting consumption, prediction and distribution of premium content, namely sport, films and TV fiction.

It explores the roles that each of these content types will play in the coming years and looks at how their funding will be affected depending on the development scenario of the audio visual sector.

It first explains how this content is produced, consumed, distributed and financed while highlighting the major regional differences.

It then looks at how OTT is currently disrupting the sector and examines the way in which stakeholders are adapting to this disruption.

Finally, it uses four scenarios for how the audiovisual sector would develop to identity the challenges that producers and premium rights holders will face in the coming years as they seek financing and exposure for their content.

Table of Contents

World TV & Video Services Markets - Database & Report

1.ExecutiveSummary

2. Audiovisualconsumption

  • 2.1. Linear TV still holding its own
  • 2.2. Top national channels continue to lose viewers

3. TV accesstechnologies

  • 3.1. A world split between terrestrial in the south and wireline in the north
  • 3.2. Cable still the main purveyor of TV programming... but losing ground
  • 3.3. After a period of rapid decline, terrestrial's market share is levelling off
  • 3.4. Satellite and IPTV remain the only two attractive networks
  • 3.5. Network digitisationnearing completion

4. TV revenue

  • 4.1 US TV market still the biggest money-maker
  • 4.2 TV revenue peaking across the globe
  • 4.3 North America the only market in decline in 2019
  • 4.4 More and more signs of market decline in Europe
  • 4.5 Southern hemisphere and Asia driving global growth

5. OTT viewing

  • 5.1 North America also number one in the OTT market
  • 5.2 OTT still growing rapidly
  • 5.3 OTT is driving growth in the TV/video market

6. Market players

  • 6.1 US players still on top
  • 6.2 A small handful of players dominate the OTT market
  • 6.3 Is the sector poised for further consolidation?

7. Whatto keepan eyeon

8. Annex -Methodology

  • 8.1 Indicators by country
  • 8.2 Definitions
  • 8.3 Sources

Future TV

1. Executive Summary

  • 1.1. Europe, a market losing momentum
  • 1.2. Three possible trajectories for the European market
  • 1.3. Europe 2030 overview

2. Underlying trends

  • 2.1. Consumption
  • 2.2. The role of data
  • 2.3. Artificial intelligence
  • 2.4. Blockchain
  • 2.5. AR/VR
  • 2.6. The arrival of 5G
  • 2.7. Trends in the subscription-TV market
  • 2.8. Player strategies accelerating the pay-TVtransition
  • 2.9. Increased use of targeted TV advertising
  • 2.10. The internet giants

3. The conditions for Europe's possible scenarios

  • 3.1. Is the European market in danger?
  • 3.2. What options exist for European public authorities?
  • 3.3. Three possible trajectories for the European market

4. Market forecasts

  • 4.1. Market forecasts-Scope
  • 4.2. TV and video market forecastsworldwide in 2030
  • 4.3. Europe 2030: intermediate scenario ("Small Steps")
  • 4.4. Europe 2030: return to growth scenario ("New Deal")
  • 4.5. Europe 2030: erosion scenario ("The Great Depression")
  • 4.6. Europe 2030 overview