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年間契約型資訊服務

行動電話&設備的策略資料庫

Mobile Handsets and Devices Intelligence Centre

出版商 Ovum (TMT Intelligence, Informa) 商品編碼 79188
出版日期 年間契約型資訊服務 內容資訊 英文
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行動電話&設備的策略資料庫 Mobile Handsets and Devices Intelligence Centre
出版日期: 年間契約型資訊服務內容資訊: 英文
簡介

Informa Telecoms & Media的行動終端&設備流通管道提供行動裝置趨勢及市場區隔的詳細分析,以及那些對未來世代的無線網路所造成的影響分析。加上整體價值鏈的主要課題詳細內容評估,全球市場·技術進步的概括性分析。本服務為廣泛的市場KPI追蹤調查,提供全球市場的5年成長預測。

2013 年的調查議程

分析:

  • 發表「神秘客(不具名調查員)」‐零售經驗
  • 新興市場分析:當地品牌的優勢
  • 專利戰爭的贏家和輸家&法規當局所扮演的角色
  • 手機業者品牌的智慧型手機及平板電腦:是個依然有發展性的商務案例嗎?
  • 設備為何對網路巨大企業及全球對零售業者而言是個問題?
  • 「可利用的」設備的市場機會
  • 首位的交替?主要OEM的策略性分析及SWOT
  • 行動裝置區分:技術·統一零售價格·層級·實用性
  • LTE頻譜再分配&供應商用LTE設備策略商務案例的評估
  • 行動生態系統的垂直化趨勢:機會與課題
  • Windows (Phone) 8的生態系統,這次Microsoft是否確實理解市場?
  • iOS/iPhone時代的先驅行動產業
  • 推動消費者取向技術·效能的最佳業務實踐
  • 行動晶片組市場,有Intel發展的餘地嗎?此外Qualcomm為了維持領先趨勢正在做什麼呢?
  • 設備輔助金·融資:各種產品市場區隔的策略及統一零售價格
  • 低價格智慧型手機用商務案例

市場資料:

  • iPhone資料庫
    • iPhone 業者的 KPI,iPhone·Pad 銷售額·價格·可用性

預測:

  • 行動平板電腦預測
    • 平板電腦預測:國家·地區·OS·連接別
  • 智慧型手機用戶
    • 智慧型手機用戶預測:國家·地區·作業系統
  • 多合一服務整備度指標預測工具
    • 全球最多人口的46個國家多合一服務捆綁套件可能性的追蹤調查。包含雙重·三合一IPTV服務的可攜式寬頻與固定寬頻服務,行動終端和數位收費電視的加入用戶·家庭比較預測
  • 終端銷售額·用戶預測
    • 終端銷售額·用戶數預測:可分就地區/國家·蜂巢式網路技術·功能部門加以區分·分析的濾鏡功能
  • 行動智慧型手機OS預測
    • 智慧型手機銷售額預測:作業系統(OS) (e.g. Symbian, Microsoft及Android) ·不同地區的濾鏡。也包含智慧型手機對 地區·作業系統別及終端整體銷售額的滲透率濾鏡所得出的智慧型手機資料利用預測。同時加入主要8個國家市場為美國,加拿大,巴西,日本,中國,韓國,印度及俄羅斯的預測。
  • WiMAX 市場預測
    • 全球WiMAX市場上用戶·設備銷售額預測。可分地區·國家·設備類型別的濾鏡。
  • 行動寬頻設備預測
    • 行動寬頻用戶·設備銷售量的預測:包含地區及行動終端·智慧型手機,智慧筆電,電子閱讀器,平板電腦,USB適配器,小筆電及筆記型電腦的設備類型的區分
  • 行動裝置市場規模·市場區隔預測
    • 用戶數·終端銷售量的預測:地區/國家·蜂巢式網路技術·功能別市場區隔的濾鏡。包含市場區隔,基本語音·資料,低功能·多功能,再加上先進OS(智慧型手機)分析。

會議報告:

  • Customer Experience Management World Congress
  • Multi-Screen Video Summit
  • Smart Devices and Mobile User Management
目錄

The Mobile Handsets & Devices channel provides in-depth analysis of mobile device trends and market segmentation, analysing their impact on future generation wireless networks. It also includes a detailed evaluation of the key challenges across the value chain and a comprehensive analysis of global markets and technology evolution. The service tracks a wide range of market KPIs and provides five-year device forecasts for all global markets.

Research Agenda

Analysis:

  • “Mystery shopper” - exposing the retail experience
  • Emerging markets analysis: the strength of the local brand
  • Winners and losers of the patent war & role of regulators
  • Mobile operator branded smartphones and tablets: still a viable business case?
  • Why devices matter for Internet giants and global retailers?
  • Market opportunities for “affordable” devices
  • Changing of the guard? Strategic analysis and SWOTs of major OEMs
  • Mobile device segmentation by technology, price point, tier, and usability
  • Evaluating the business case for LTE spectrum refarming & vendors' LTE device strategy
  • The trend towards verticalisation of mobile ecosystems: opportunities and challenges
  • Windows (Phone) 8 ecosystem, has Microsoft got it right this time?
  • The mobile industry beyond the iOS/iPhone era
  • Best practice in promoting technology and performance to consumers
  • Mobile chipset market, is there a place for Intel?, and what Qualcomm is doing to maintain its leadership?
  • Device subsidies and financing: strategies across various product segments and price points
  • Business case for low-cost smartphones

Market Data:

  • iPhone database
    • iPhone operator KPIs, iPhone and iPad sales, pricing and availability

Forecasts:

  • Mobile tablet forecasts
    • Tablet forecasts by country, region, OS and connectivity
  • Smartphone users
    • Smartphone user forecasts by country, region and operating system
  • Multiplay readiness forecasting tool
    • Track the potential for multiplay bundles in 46 of the world's most-populated countries. Compare forecasts for users and households subscribed to portable broadband and fixed broadband services, mobile handset and digital pay-TV, including dual- and triple-play services.
  • Handset sales volumes and subscriber forecasts
    • Forecasts for handset sales volumes and subscriber numbers with filters enabling segmentation and analysis of the data by region/country, cellular network technologies and feature segments. The segments detailed are basic voice and data, low-feature and feature-rich, with further analysis by smartphone.
  • Mobile smartphone and OS forecasts
    • Smartphone sales volume forecasts, filtered by operating systems (Oss) (e.g. Symbian, Microsoft and Android) and by region. Forecasts are also provided for smartphone data usage, filtered by region and OS, and for smartphone penetration of total handset sales. Forecasts for eight major country markets - US, Canada, Brazil, Japan, China, South Korea, India and Russia - are also included.
  • WiMAX market forecasts
    • Global WiMAX market forecasts for subscribers and device sales. Filter by region, country and device type.
  • Mobile broadband device forecasts
    • Forecasts for mobile broadband subscribers and device sales volumes, segemented by region and device type, including mobile handsets and smartphones, smartbooks, e-readers, tablet PCs, USB dongles, netbooks and notebooks.
  • Mobile devices market size and segmentation forecasts
    • Forecasts for subscriber numbers and handset sales volumes, with filters by region/country, cellular network technologies and feature segments. Segments include basic voice and data, low feature and feature rich, with further analysis by advanced OS, i.e. smartphone.

Conference Papers:

  • Customer Experience Management World Congress
  • Multi-Screen Video Summit
  • Smart Devices and Mobile User Management
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