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年間契約型資訊服務

行動內容·應用程式的策略資料庫

Mobile Content and Applications Intelligence Centre

出版商 Ovum (TMT Intelligence, Informa) 商品編碼 79187
出版日期 年間契約型資訊服務 內容資訊 英文
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行動內容·應用程式的策略資料庫 Mobile Content and Applications Intelligence Centre
出版日期: 年間契約型資訊服務內容資訊: 英文
簡介

Informa Telecoms & Media的行動內容&應用程式流通管道,以行動和其他連結行動裝置所提供企業·消費者取向非語音服務市場為追蹤調查對象。本服務以行動內容策略,服務啟用與阻礙,技術·規定的問題,消費者趨勢與價格,經營模式及合作為對象,提供有利決策的分析。KPI中包含用戶,價格,利用,流量及收益。

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2013年的調查議程

分析:

  • 業者OTT合作的最佳業務實踐
  • 行動零售價值鏈分析
  • 業者的行動零售機會
  • 家庭保全服務;市場機會
  • 擴增實境(AR)的收益化
  • 營運商計費機會及市場發展
  • 營運商計費預測
  • 雲端型行動付款
  • 行動NFC預測
  • 汽車M2M預測
  • OTT通訊服務追蹤調查
  • 網際網路品牌的行動收益化問題
  • 數位音樂預測分析
  • Epublication預測分析
  • 4G服務;行動影音週邊的經營模式探索
  • 家電和M2M:市場將急速擴大嗎?

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市場資料:

  • 業者的通訊服務費用
    • SMS,MMS,行動電子郵件,行動即時通訊,通訊捆綁套件,及語音SMS的行動傳訊價格資訊。指標從2007年第一季開始,包含全地區的業者費用。
  • 業者引進的附加價值服務的資料庫
  • 發表的服務及應用契約的追蹤調查
  • 發表的通訊及VC的追蹤調查
    • 通訊企業發表的通訊服務及創業基金投資的追蹤調查:2007年第一季以後
  • 業者的資料計劃及內容價格
  • 行動應用程式商店資料庫
    • 免費·收費應用程序數據為基礎的效用詳細內容:商店擁有者

預測:

  • 行動電子商務·付款市場預測
    • 行動遠程付款(實際商品·服務和行動數位內容),行動預付儲值卡,行動當地付款(含NFC),及國內·國際行動匯款的預測。服務用戶數,交易數,交易總額及最終消費者業務收益。
  • 行動NFC預測
    • NFC終端出貨量,行動NFC服務用戶數,行動NFC交易總數,及行動NFC交易總額的預測。
  • 未來的行動語音預測·策略
    • 發展的行動電話語音市場預測。線路交換語音,及VoIP,視訊通話及豐富通訊服務(RCS)包含的顛覆性語音技術。調查結果包含地區,行動·行動裝置,及行動電話·Wi-Fi各平台的用戶,利用(活動·MB數量)及收益。
  • 通訊預測
    • 收益,用戶及活動/各流量的行動傳訊預測。世界水準,全地區,及主要13個國家的檢測標準。市場區隔區分為SMS,MMS,電子郵件,及IM詳細內容。2級服務分類包含P2P,A2P及P2A通訊。
  • 行動內容·服務互動預測工具
    • 附加價值服務(VAS)預測結果整體概述和圖表。顯示地區·輸出指標獨家的組合選擇。本工具包含(核心·保守性·積極的)有助於市場內存在的風險層級理解的3個方案。預測的檢測標準包含國家,地區及行動數據,網際網路及附加價值服務全頻譜的流量·收益。
  • 行動廣告互動預測工具
    • 行動廣告預測結果整體概述和圖表。顯示地區·輸出指標獨家的組合選擇。本工具包含(核心·保守性·積極的)有助於市場內存在的風險層級理解的3個方案。預測的檢測標準包含國家,地區及行動數據,網際網路及附加價值服務全頻譜的流量·收益。

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會議記錄:

  • Mobile Video Global Summit 2013
  • Mobile Video Optimisation 2013
  • Smart Cities Industry Summit 2013
  • Digital Cities Industry Summit 2013
  • Digital Services Congress 2013
  • Mobile Wallet 2013
  • M2M Forum 2013
  • SIMposium 2013

目錄

The Mobile Content & Applications channel tracks the market for enterprise and consumer non-voice services delivered on mobile other connected portable devices. The service provides decision support analysis covering mobile content strategies, service enablers and barriers, technological and regulatory challenges, consumer trends and pricing, business models and partnerships. KPIs include users, pricing, usage, traffic and revenues.

Research Agenda

Analysis:

  • Best practice operator OTT partnerships
  • Mobile retail value-chain analysis
  • Mobile retail opportunity for operators
  • Home security services; market opportunity
  • Monetizing augmented reality
  • Carrier billing opportunities and market evolution
  • Carrier billing forecasts
  • Cloud-based mobile payments
  • Mobile NFC forecasts
  • Automotive M2M forecasts
  • OTT Communications services tracker
  • The mobile monetisation challenge for Internet brands
  • Digital music forecasts analysis
  • E-publications forecasts analysis
  • 4G services; exploring business models around mobile video
  • Consumer electronics and M2M: a market ready to explode?

Market Data:

  • Operator messaging service pricing
    • Pricing information for mobile messaging, including SMS, MMS, mobile e-mail, mobile instant messaging, messaging bundles, and voice SMS. The metric starts from 1Q07, and includes tariffs for operators in all regions.
  • Operator deployed value added services database
  • Service and applications announcements deals tracker
  • Messaging announcements and VC tracker
    • Track messaging service announcements and venture capital investments in messaging companies, starting from 1Q07.
  • Operator data plan and content pricing
  • Mobile application stores database
    • Detailing the availability of free and paid-for applications databases by store owner.

Forecasts:

  • Mobile commerce and payment market forecasts
    • Forecasts for mobile remote payments (both physical goods and services as well as mobile digital content), mobile prepaid top-ups, mobile local payments (including NFC), and for domestic and international mobile money transfers. Includes service users, transactions, total value of transactions, and end-user service revenues.
  • Mobile NFC Forecasts
    • Forecasts for NFC handset shipments, mobile NFC service users, mobile NFC total transactions, and gross value of mobile NFC transactions.
  • Future mobile voice forecasts and strategies
    • Forecast the evolving cellular voice sector. Including circuit-switched voice, and disruptive voice technologies including VoIP, video calling and rich communication services (RCS). Outputs include users, usage (events and MB volumes) and revenues split out by: region; mobile and portable devices; and cellular and Wi-Fi platforms.
  • Messaging forecasts
    • Forecast mobile messaging by revenues, users and events/traffic. Metrics are provided at the global level, for all regions, and for 13 key countries. The market segments detailed are SMS, MMS, e-mail, and IM. Sub-service categories include P2P, A2P and P2A messaging.
  • Mobile content and services interactive forecasting tool
    • View and chart the entire output of our Value Added Services (VAS) forecasts. Choose unique combinations of services, geographic regions and output metrics for display. The tool also contains three scenarios (Core, Conservative & Aggressive) to help you understand the level of risk that exists within this dynamic market. The forecasted metrics include traffic and revenues by country, region and for the entire spectrum of mobile data, Internet and value added services.
  • Mobile advertising interactive forecasting tool
    • View and chart the entire output of our mobile advertising forecasts. Choose unique combinations of geographic regions and output metrics for display. The tool also contains three scenarios (Core, Conservative & Aggressive) to help users understand the level of opportunity and risk that exists within this dynamic market.

Conference Papers:

  • Mobile Video Global Summit 2013
  • Mobile Video Optimisation 2013
  • Smart Cities Industry Summit 2013
  • Digital Cities Industry Summit 2013
  • Digital Services Congress 2013
  • Mobile Wallet 2013
  • M2M Forum 2013
  • SIMposium 2013
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