表紙
年間契約型資訊服務

手機業者的策略資料庫

Mobile Operator Intelligence Centre

出版商 Ovum (TMT Intelligence, Informa) 商品編碼 79184
出版日期 年間契約型資訊服務 內容資訊 英文
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手機業者的策略資料庫 Mobile Operator Intelligence Centre
出版日期: 年間契約型資訊服務內容資訊: 英文
簡介

Informa Telecoms & Media的手機業者流通管道,包含市場策略及商務經營管理,價格,流通,客戶獲得·保持上的新趨勢,以全球主要業者及企業群組為調查對象。本服務提供包含用戶數,收益及ARPU的主要實際成果資料追蹤調查。

2013年的調查議程

分析:

  • CDN業者及單一業務供應商:內容擁有者的相關案例研究
  • 網路中立性:將是公平競爭環境的保証,還是創新的障礙?
  • 超高速寬頻策略:LTE·光纖的商品搭售·置換策略
  • 連接非洲:對全球電信業者而言的商機
  • 對電信業者(telco)而言超過內容的CDN機會:鎖定針對推動應用程式·服務的新市場區隔
  • 巨量資料:電信業者的經營模式·商機
  • 批發功能的未來:工程到產業開發
  • 電信業者的數位服務合作·商品搭售策略
  • 電信業者創新策略的最佳業務實踐
  • LTE的定位:為了提高客戶採用·利用LTE的品牌·行銷策略
  • 可靠的遊戲:鎖定電信業者的經營管理機會
  • 頂級客戶經驗的提供·管理上巨量資料所扮演的角色
  • 客戶體驗:為了擴大客戶利益性的區隔,CEM及品牌忠誠度策略
  • 電信業者的cross channel·多通路零售策略:為了擴大客戶利益性,擴大客戶觸控點
  • LTE客戶的利用態度及影響評估
  • 重新評估電信業者的連結設備機會:新一代的價格,商品搭售及輔助金策略

市場資料:

  • 微型基地台的引進·試用
    • 包含可利用地點,開始日,費用及商業情形的微型基地台發展的發展相關追蹤調查
    • Informa的漫遊零售價格調查

預測:

  • 未來的行動語音預測·策略
    • 行動電話語音市場發展相關追蹤調查:包含線路交換語音,及VoIP,視訊通話及進階通訊服務(RCS)的顛覆性語音技術。調查結果包含行動·行動裝置,行動電話·Wi-Fi各平台用戶,利用(活動·MB數量)及收益。
  • 多合一服務整備度指標預測工具
    • 全球最多人口的46個國家多合一服務捆綁套件可能性的追蹤調查。包含雙重·三合一IPTV服務的可攜式寬頻與固定寬頻服務,行動終端和數位收費電視的加入用戶·家庭比較預測
  • 零售·流通預測
    • 全球通訊設備零售收益的追蹤調查(智慧型手機以外,智慧型手機,平板電腦及機上盒)。檢測標準包含零售部門,業者擁有,及獨立零售業者(專賣店·量販店)的區分。也提供各地區,傳統,線上及郵購的各零售流通管道的不同地區部門。
  • MVNO加入預測
    • 全球,各地區及各國的預測
  • 多幕式多媒體投影整備度指標
    • 全球最多人口的46個國家多重螢幕專業服務可能性的追蹤調查。檢測標準為以提供行動,PC及電視螢幕服務的主要3類型的預測為基礎:行動寬頻,固定寬頻及收費電視
  • 行動漫遊預測
    • 全球行動漫遊用戶,流量及收益預測。包含可分就地區·各市場區隔的資料加以分析的濾鏡功能。詳細的市場區隔為消費者·商務,資料·語音。

會議報告:

  • MVNO Industry Summit Latam 2013
  • Digital Services Congress 2013
  • Global Messaging World Congress 2013
  • LTE World Summit 2013
  • SIMposium Global 2013
  • Cloud World Forum 2013
  • Big Data World Congress
  • CDN World Congress
  • LTE Africa
  • MVNO Industry Summit 2013
  • LTE Asia 2013
  • Cloud World Forum USA 2013
  • Pricing Mobile Data 2013
  • AfricaCom 2013
  • Mobile Roaming Europe 2013
目錄

The Mobile Operator channel addresses the strategies of leading operators and operating groups globally, including their market tactics and emerging trends in business management, pricing, distribution, customer acquisition and retention. The service tracks key performance data, including subscriber numbers, revenues and ARPU.

Research Agenda

Analysis:

  • CDN operators and pure play providers: The business case for content owners
  • Net neutrality: preserving a level playing field or a barrier to innovation?
  • Superfast broadband strategies: bundling and substitution strategies for LTE and fibre
  • Connecting Africa: business opportunities for global carriers
  • CDN opportunities for telcos beyond content: identifying new segments for application and service acceleration
  • Big Data: Business models and revenue opportunities for telcos
  • The future of the wholesale function: from engineering to business development
  • Digital services partnerships and bundling strategies for telcos
  • Best practive in innovation strategy for telcos
  • Positioning LTE: branding and marketing strategies to enhance customer adoption and usage of LTE
  • The game of trust: the Identity Management opportunity for telcos
  • The role of Big Data in delivering and managing a first-class Customer Experience
  • The customer journey: segmentation, CEM and loyalty strategies to maximise customer profitability
  • Cross- and multi-channel retail strategies for telcos: enhancing customer touchpoints to maximise customer profitability
  • Assessing the impact of LTE on customer usage behaviour
  • Reassessing the connected device opportunity for telcos: strategies for next-generation pricing, bundling and subsidy

Market Data:

  • Femtocell deployments and trials
    • Track the progress of femtocell roll-out which includes, where available, launch dates, tariffing and commercial status.
  • Informa roaming retail pricing survey

Forecasts:

  • Future mobile voice forecasts and strategies
    • Track the evolving cellular voice sector. Incorporating circuit-switched voice, and disruptive voice technologies including VoIP, video calling and rich communication services (RCS). Outputs include users, usage (events and MB volumes) and revenues split out by: region; mobile and portable devices; and cellular and Wi-Fi platforms.
  • Multiplay readiness forecasting tool
    • Track the potential for multiplay bundles in 46 of the world's most-populated countries. Compare forecasts for users and households subscribed to portable broadband and fixed broadband services, mobile handset and digital pay-TV, including dual- and triple-play services.
  • Retail and distribution forecasts
    • Track global retail revenues for telecom devices (non-smartphones, smartphones, tablets and set top boxes). The metrics contains segmentation by retail sectors by operator-owned and independent retailers (specialist and mass market). It also provides a regional split among the different retail channels brick and mortar, online and telesales.
  • MVNO subscription forecasts
    • Global, regional and country forecasts.
  • Multiscreen readiness index
    • Track the potential for multiscreen services in 46 of the world's most-populated countries. Metrics are based on forecasts for three key forms of service delivery to mobile, PC, and TV screens: mobile broadband, fixed broadband and pay TV.
  • Mobile roaming forecasts
    • Global mobile roaming users, traffic and revenues forecasts. Contains filters enabling segmentation and analysis of the data by region and market segment. The market segments detailed are consumers and businesses, data and voice.

Conference Papers:

  • MVNO Industry Summit Latam 2013
  • Digital Services Congress 2013
  • Global Messaging World Congress 2013
  • LTE World Summit 2013
  • SIMposium Global 2013
  • Cloud World Forum 2013
  • Big Data World Congress
  • CDN World Congress
  • LTE Africa
  • MVNO Industry Summit 2013
  • LTE Asia 2013
  • Cloud World Forum USA 2013
  • Pricing Mobile Data 2013
  • AfricaCom 2013
  • Mobile Roaming Europe 2013
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