-全球行動電話資訊- 用戶·終端銷售量·網路·基礎設施

領導產業的分析服務

1995年啟動的World Cellular Information Service(WCIS:全球行動電話資訊服務)，是收集齊全明確清楚的資料及預測，可成為行動電話領域標準的資訊來源。

本服務，行動產業上主要企業能獲得的高純度資料，再融合了無比倫比的分析師支援服務。WCIS透過先進性的線上介面，追蹤全球手機用戶數、KPI、財務及經營指標。

WCIS行動領域上的許多主要企業而言已形成策略性工作流程核心。這些組織為了一面追蹤投資機會、市場行動、開始服務及競爭上的威脅，一面估測市場規模，及分類而使用這個服務。

使用WCIS來追蹤下列項目:

用戶數的過去實際成果及預測

• 各地區、不同業者，及各技術、用戶數、市場佔有率及市場份額的過去實際成果及5年預測

主要的業績指標

• 業者別、加入契約類型別指標:ARPU(電訊營業收入)、客戶流失、MOU(使用者的平均通話時間)、業者流量、業者收入、EBITDA(利率·稅金·償還前利益)、EBITDA獲利率、capex(資本支出)、新實質用戶capex、用戶capex、opex(營運成本)、SAC(每個用戶的獲得費用)、解約、整體新用戶數

網路及供應商

• 全球所有服務中，中止，及停滯中的網路運作相關下列資料:元件供應商、技術、功能、運作日、供應商，及營運情形

電話機及設備

• 設備的規格、功能及市場情形的完全資料庫:廠商、市場情形、技術、功能、尺寸、尺寸規格、作業系統及瀏覽器。5年終端銷售額及市場佔有率(地區、地理、技術別)

業者所有權

• 直接及間接投資、所有權及投資情形等所有權詳細內容

國家及業者簡介

• 全球所有業者相關的最高層級整體概述圖表:預測用戶數、預付卡/月租型區分、所有權、許可證、網路發展及KPI、各國KPI整體概述

指標以上的指標

除了核心性指標，還包含WCIS概括性決策支援分析的點閱存取。Insight Reports對於特定專題及其發展的方向性，提供市場意願概要。此外該服務中尚包含分析師會議的簡報及每季的PowerPoint地區趨勢簡報歸檔文件。

必要時可得到分析師的支援

WCIS為了擴大本服務在決策上的價值，而內含了分析師的無限次支援。如果想闡明資訊來源、諮詢調查方法、或是單純為了想得到如何最佳使用這些資訊及得取重點的建議，就來諮詢分析師吧。

選擇WCIS的理由

可靠的資料

WCIS提供幾乎單擊便可點閱的全面性行動追蹤工具，由於該服務為核心性完全的關聯資料庫，可讓您進行高度的比較、建立客製化調查視點、或是深入鑽研特定部門。

紮實的資料

我們認為市場預測必須透過定量且定性分析，提供協調性整合流程的一環。敝公司預測專業小組在與敝公司的分析師們密切合作下，構成了支援該預測的資料模式及市場思維導圖。

活用人脈的資料

敝公司的指標及預測之所以能如此可靠，歸因於敝公司分析師的經驗豐富，同時又擁有堅實的人脈。我們今後也將持續排斥以委外方式收集資訊。維持敝公司與服務供應商之間關係的品質是極為重要的。敝公司的市場分析師以9個調查事務所為據點，也藉此我們才能充分理解當地的市場力學。

其他指標

訂閱WCIS，您可點閱以下的ExcelData Set:

用戶預測互動工具

• 手機用戶預測、Unique mobile users、預付卡及月租型用戶預測、及電話機銷售額規模的互動圖表

行動銷售額預測

• 總計、語音及資料的區分、有關銷售額及ARPU預測的互動式圖表

3G用戶數

• 有關CDMA 2000 1xEV-DO及WCDMA用戶數資料的互動式圖表

HSPA用戶數

• 有關HSPA用戶數的互動式圖表

行動寬頻價格

• 定額及現收現付寬頻收費系統(包含行動網路別）

iPhone資料庫

• iPhone業者的KPI比較、iPhone及iPad的銷售額規模、設備的價格及供給情形、重要的節目

Connectivity Monitor(連接性螢幕):智慧型手機及可攜式寬頻

基礎設施供應商契約

• 網路設備契約資訊

WiMAX資料

• WiMAX許可證、設備契約、引進及用戶數詳細內容

基地台及人口涵蓋範圍

• 設置的基地台數與市場人口的涵蓋範圍

全球網路與供應商的出口

• 行動交換中心的整體出口和基地台設備供應商的資訊

頻寬的保有和許可證競標

• 網路業者許可化的頻譜和許可證競標詳細內容

行動數據的引進

• GPRS、EDGE、EV-DO及HSPA設備引進詳細內容

行動電話號碼可攜性

• 從行動電話號碼可攜性—的有無和各市場固定行動到電話號碼可攜性

設備預測整體概述表

• 設備預測互動式圖表

所有權與投資者

• 所有權與投資者相關資訊Excel格式表

追加資料套組

WCIS尚附有以下的補充資料套組:

World Cellular Data Metrics(全球行動電話資料指標)

• 資料用戶數、引進、銷售額、行動寬頻利用及SMS/MMS流量等行動數據利用及開始服務的追蹤調查

World Cellular Handset Tracker(全球行動電話追蹤)

• 技術、尺寸規格、價格及完全的規格等全球電話機供給情形相關監測服務

World Telecoms Financial Benchmarks(全球通訊財務基準)

• 追蹤全球40家大型業者的詳細財務及產業KPI的新網羅服務-行動、固定，及行動&固定產業

World Cellular Investors.(全球行動電話投資者)

• 全球40家大型業者的相對用戶數資料詳細內容

The Industry's Leading Analytical Service

Launched in 1995, World Cellular Information Service (WCIS) is the cellular world's benchmark source of accurate, robust data and forecasts.

The service combines live, intelligently sourced data from leading mobile industry players with an unrivaled analyst support service. WCIS tracks global mobile subscriptions, KPIs, financial and operational indicators via an advanced online interface.

WCIS is core to the strategic work flow of many leading players in the mobile space. These organizations use the service to size and segment their markets; tracking investment opportunities, market behaviour, service take-up and competitive threats.

Use WCIS to track:

• Historical and forecast subscriptions
  • Historical data and 5-year forecasts of subscriptions, market share and penetration are by geography, operator and technology

• Key performance indicators
  • Metrics available by operator and subscription type: ARPU, churn, minutes of use, operator traffic, operator revenues, EBITDA, EBITDA margin, capex, capex per net addition, capex per subscription, opex, SAC, disconnections, gross additions.

• Networks and suppliers
  • Data on all global in-service, discontinued and pending network deployments including: Component suppliers, technology, features, launch date, suppliers and operational status

• Handsets and devices
  • A complete database of device specifications, features and market status, including: Manufacturer, market status, technology, features, dimensions, form factor, operating system and browser. Five-year terminal sales and market share by region, geography and technology

• Operator ownership
  • Ownership details including direct and indirect investments, ownership and investment status.

• Country and operator profiles
  • Top level summary charts and tables for every global operator including: Forecast subscriptions, prepaid/postpaid split, ownership, licenses, network deployments and KPIs, summary KPIs by country

• More than metrics
  • In addition to core metrics, WCIS also includes access to comprehensive decision-support analysis . Insight Reports are designed to provide a market-oriented snapshot of specific topic and its likely development. The service also includes an archive of our analysts conference presentations and quarterly PowerPoint regional trend presentations.

Analyst Support when you need it

WCIS includes an unlimited Analyst Support component to maximize the decision making value of the service. Use the support service to clarify a source of data, query our methodology or to simply get advice on how to best manipulate and extract data.

Why Choose WCIS?

Authoritative

WCIS provides one-click access to the most comprehensive mobile tracking tool available. Because the service is a fully relational database at its core, you can perform advanced comparative queries, build a custom research view or drill down to a specific segment.

Robust

We believe that forecasts should be prepared as part of a collaborative, integrated process involving both quantitative and qualitative analysis. Our dedicated forecasting team collaborates closely with our analysts in designing the data models and market mind-maps which support our forecasts.

Connected

Our metrics and forecasts are robust because our analysts are experienced and well connected. We continue to resist the trend to outsource data collection - the quality of our service provider relationships is just too important. Our in-market analysts are based in nine research offices enabling us to understand local market dynamics

Additional Metrics

A subscription to WCIS also includes access to the following Excel data sets:

• Subscription forecast interactive tool
  • Interactive charts and tables of forecasts for mobile subscriptions, unique mobile users, prepaid and postpaid subscription forecasts and handset sales volumes

• Mobile revenue forecast
  • Interactive charts and tables of forecasts for revenues and ARPU, showing splits of total, voice and data

• 3G subscriptions
  • Interactive charts and tables of CDMA 2000 1xEV-DO and WCDMA subscription data

• HSPA subscriptions
  • Interactive charts and tables of HSPA subscriptions

• Mobile broadband pricing
  • Contract and Pay-as-you-go broadband tariffs and charges including per MN

• iPhone database
  • iPhone operator KPI comparisons, iPhone and iPad sales volumes, device pricing and availability and key milestones

• Connectivity Monitor: Smartphone and portable broadband

• Infrastructure vendor contracts
  • Network equipment contract information

• WiMAX data
  • Details of WiMAX licences, equipment contracts, deployments and subscriptions

• Base station and population coverage
  • Number of basestations deployed and coverage of market population

• Global networks and suppliers export
  • Full export of mobile switching centre and basestation equipment supplier information

• Spectrum holdings and licence auctions
  • Frequencies licenced to network operators and licence auction details

• Mobile data deployments
  • Details of deployments of GPRS, EDGE, EV-DO and HSPA equipment

• Mobile number portability
  • Availability of mobile number portability and fixed to mobile number portability by market

• Device forecasts summary charts
  • Interactive charts and tables of device forecasts

• Ownership and investors
  • Ownership and investors information in Excel format

Additional Data Packages

WCIS is available with the following supplementary data packages:

• World Cellular Data Metrics.
  • Tracking mobile data usage and take-up including data subscribers, deployments, revenues, mobile broadband usage and SMS/MMS traffic

• World Cellular Handset Tracker.
  • A monitoring service for global handset availability including technology, form factor, prices and full specifications

• World Telecoms Financial Benchmarks.
  • A new service tracking detailed financial and operational KPIs for 40 of the largest global operators - covering mobile, fixed and mobile & fixed businesses.

• World Cellular Investors.
  • Details proportionate subscription data for the world's largest 40 mobile operating groups.