表紙
年間契約型資訊服務
商品編碼
294423

數位經濟軟體戰略

Digital Services

出版日期: 年間契約型資訊服務 | 出版商: Analysys Mason | 英文 Subscription Program

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  • 全貌
  • 簡介
  • 目錄
簡介

Analysys Mason的數位經濟軟體戰略調查計畫提供通信服務供應商(CSP)投入數位經濟的相關調查及詳細分析。本計畫並包含經營上的核心電腦CSP事業及有助經營的新聞案例,及供應商與合作夥伴的機能等相關分析。此外在數位經濟價值鏈中,不只是CSP為了在這之中活動而進行了何種作為,更包含了CSP在經營上會有怎樣的行為,本報告皆提供了詳細的情報。本報告分析了需求方的發展促進因素,是購入其他Analysys Mason調查計畫所必備的計畫。

調查對像範圍

本報告分析了下列CSP可能實行軟體戰略:

  • 價值鏈中參入了重要連結,因此各企業從數位零售得到物超所值的成果
  • 為投入新數位經濟必須活用現有強項
  • 來自與供應服務直接競爭的OTT企業的保護
  • 為提升向消費者及企業所提供的服務與產品銷量,使用最新的數位經濟零售方法

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主題

  • 進入新事業:為B2C及B2B進入與支援M2M、請款服務、雲端服務等的軟體策略
  • 創業者的商業實踐:提供開發網路API的軟體策率、鼓勵各企業創新使用CSP服務的經營支援
  • 成為最新的網路零售業者:利用最新零售技術,提供個人化服務與商品多管道行銷之CSP經營模式
計畫成果:數位經濟軟體策略
成果類型發行次數:(12個月)
策略報告:CSP要如何活用其經營及事業上的戰略優勢,在日漸擴張的數位經濟之中,使自家產品得到更多的收益等相關策略資源及核心運算觀點。1回
觀點:特定使用案例(優良範例個案研究、新商業模型、特定服務的預測、技術動態)的相關分析3回
評論:以最新產業發展情報為基礎的意見5回
個案研究:CSP該如何以新穎手法加入數位經濟的示範案例5回
目錄

OVERVIEW

This programme helps operators to understand the opportunities and challenges of offering a broader range of digital services, such as mobile financial services, digital advertising, identity management, healthcare and commerce enablement as well as new opportunities that are emerging with technologies such as VR and AR. The programme focuses on revenue growth strategies outside of core telecoms services and media/entertainment.

KEY THEMES

  • Global and regional market sizing of key digital service areas (mobile financial services, digital advertising, m-commerce and identity management).
  • Strategy reports and comments on the opportunity and strategies for operators in each sector (for example, the opportunity for telecoms operators in healthcare).
  • Identification of best practices from peers and tech giants such as Apple, Google or Tencent.

RECENTLY PUBLISHED

Strategy reports: key issues

  • Operator strategies for investing in digital services
  • External data monetisation: the opportunity for operators
  • Mobile financial services: case studies and analysis
  • Direct-to-consumer digital healthcare services: opportunities for telecoms operators

Forecasts, datasets and primary research

  • COVID-19 scenarios for telecoms operator service revenue: worldwide forecasts 2019-2024
  • Digital economy initiatives tracker 4Q 2020

COMING IN THE NEXT FEW MONTHS

Strategy reports: key issues

  • Operator growth strategies (Volume IV): case studies and analysis
  • Mobile advertising: case studies and analysis
  • Operator digital strategies in the round: case studies and analysis
  • Digital education: opportunities for operators
  • Consumer 5G use cases: operator strategies for AR/MR in contextual services

Forecasts, datasets and primary research

  • Digital economy initiatives tracker 1Q 2021
  • Connected Consumer Survey 2020: digital services (Australia and New Zealand; emerging Asia-Pacific; Europe and the USA; the Middle East; and sub-Saharan Africa)
  • Digital service opportunities for operators: trends and forecasts 2020-2025