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Digital Economy Strategies

出版商 Analysys Mason 商品編碼 294423
出版日期 年間契約型資訊服務 內容資訊 英文 Subscription Program
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數位經濟軟體戰略 Digital Economy Strategies
出版日期: 內容資訊: 英文 Subscription Program

Analysys Mason的數位經濟軟體戰略調查計畫提供通信服務供應商(CSP)投入數位經濟的相關調查及詳細分析。本計畫並包含經營上的核心電腦CSP事業及有助經營的新聞案例,及供應商與合作夥伴的機能等相關分析。此外在數位經濟價值鏈中,不只是CSP為了在這之中活動而進行了何種作為,更包含了CSP在經營上會有怎樣的行為,本報告皆提供了詳細的情報。本報告分析了需求方的發展促進因素,是購入其他Analysys Mason調查計畫所必備的計畫。



  • 價值鏈中參入了重要連結,因此各企業從數位零售得到物超所值的成果
  • 為投入新數位經濟必須活用現有強項
  • 來自與供應服務直接競爭的OTT企業的保護
  • 為提升向消費者及企業所提供的服務與產品銷量,使用最新的數位經濟零售方法



  • 進入新事業:為B2C及B2B進入與支援M2M、請款服務、雲端服務等的軟體策略
  • 創業者的商業實踐:提供開發網路API的軟體策率、鼓勵各企業創新使用CSP服務的經營支援
  • 成為最新的網路零售業者:利用最新零售技術,提供個人化服務與商品多管道行銷之CSP經營模式

Analysys Mason's Digital Economy Software Strategies research programme provides research and in-depth analysis of communications service providers' (CSPs') entry into the digital economy. It includes analyses of operational core competencies, CSP business and operations support use cases, and vendor and partner capabilities. It also provides in-depth information on not only what the CSPs are doing to participate in the digital economy value chain, but also how they are doing it, operationally. As such, it is a companion to other Analysys Mason research programmes that examine demand-side drivers.

This programme is targeted towards CMOs and CIOs, and their staff, who hold the key responsibilities of deciding which of the many new business opportunities CSPs should pursue, and how to support these new businesses with efficiency and excellent customer service. To do this effectively will require that CSPs use their established systems and core operational and strategic competencies.

Our industry analysts will help you to:

  • understand best industry operations practices for entry into new businesses and new positions in the digital economy value chain
  • decide how and where to use current operational practices and tools, or implement new ones
  • make informed tactical and strategic decisions on BSS and OSS software technology investments.



The programme focuses on software strategies that will enable a CSP to:

  • capture a larger portion of the value that businesses derive from digital retailing by taking up a position in key links in the value chain
  • utilise its strengths to enter new digital economy businesses
  • protect against over-the-top (OTT) players that compete directly with its services
  • use modern digital retailing techniques to better sell the services and goods it offers to consumers and businesses.

Most research providers will only tell you that “you should.” We describe “how.”

Key themes

  • Entering new businesses: Software strategies for entering and supporting M2M, billing services and cloud-based services for B2C and B2B markets.
  • Enabling new entrepreneurial businesses: Software strategies for opening network APIs and providing operational support to encourage businesses' innovative uses of CSPs' services.
  • Becoming a modern e-tailer: CSP operations architecture for multi-channel marketing of personalised services and goods, using modern retail techniques.

The service in detail

For a typical 12-month subscription, our clients can expect:

  • Strategic report: a comprehensive overview of the latest strategic approaches to CSPs' entry into the digital economy value chain
  • Viewpoints: cover a specific area in telecoms software or a new market opportunity relevant to our clients. Includes a market definition, analysis of the topic's importance and potential impact on the client, and a prediction of market development in the next three years
  • Comments: concrete examples of specific company approaches as well as pertinent commentary on trends and developments
  • Case studies: real-world studies of CSP offerings in digital economy services and the operations to enable them
  • Access to experts: unmetered access to our subject matter experts and thought leaders for additional insight and opinion, providing practical advice in answer to ad hoc questions relating to our research.

Programme deliverables

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