年間契約型資訊服務

歐洲通信市場母體數據

Europe - Telecoms Market Matrix

出版商 Analysys Mason 商品編碼 294420
出版日期 年間契約型資訊服務 內容資訊 英文 Subscription Program
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歐洲通信市場母體數據 Europe - Telecoms Market Matrix
出版日期: 年間契約型資訊服務內容資訊: 英文 Subscription Program
簡介

Analysys Mason的通信市場母體數據是為了測定歐洲固定及行動市場的規模,包含了四季KPI及各種指標的概括性情報來源,並提供主要企業的市佔率。這些指標可提供固定及行動市場的市場內及市場間交互作用的相關洞察見解。

通信市場母體數據各季皆進行更新,在商業及規製麵的決策上都能有廣泛的活用。根據方便使用的Excel形式,各國最大550筆數據序列,皆能輕鬆利用過濾功能,篩選出所需項目。客戶除了可以得到市場變化追蹤、基準化分析法、正確的市場及事業計畫訂立等內容外,在通信市場母體中最不可欠缺評價工具也包含在內。

調查對像範圍

  • 歐洲30國以及超過100間以上的服務供應商相關的四季KPI及概括性各種指標:測定歐洲的固定、行動市場規模,個國籍主要企業的服務市佔率,依四季及年度呈現之數據
  • 超過百國的各國數據系列:網羅了各國的固定及行動聲音與數據服務(包含VoIP及MVNO企業在內),各國固定行動通信市場概括性數據:最大有29間業者的個別數據系列與550筆各國數據系列
  • 高品質、綜括性的可比較定量數據:支援戰略決策、同行企業及競爭企業的性能基準化分析法、動態的鎖定、產品及投資組合評估的數據
  • 嚴密的調查方法:本公司的分析師乃使用「統一條件」進行比較與基準化分析。數據皆使用了標準化的共同定義,全部的數據都可以彼此互相比較。
  • 調查對像國家:奧地利,比利時,保加利亞,克羅地亞,捷克共和國,丹麥,愛沙尼亞,芬蘭,法國,德國,希臘,匈牙利,愛爾蘭,意大利,拉脫維亞,立陶宛,荷蘭,挪威,波蘭,葡萄牙,羅馬尼亞,俄羅斯,斯洛伐克,斯洛文尼亞,西班牙,瑞典,瑞士,土耳其,烏克蘭,英國
計畫成果:通信市場母體數據
成果類型 發行次數(12個月間)
通信市場母體數據:西歐、中歐、東歐依四季、國別、業者別等分類的通信市場KPI整理,Excel形式的資料庫四次(各季更新)
評論: 以通信市場母體中最新產業動向相關情報為基礎之見解4回(每季一回)

主要成果內容

各季KPI數據

通信市場母體:歐洲通信市場及其業者的相關KPI各季數據

KPI包含了主要服務的參與者數量、普及率、銷量、ARPU、壅塞狀況及下列資料:

  • 行動聲音、數據通信
    • 參加者指標(包含連鎖店)
    • 預付/月租明細
    • MVNO參與者明細
    • 聲音、數據銷量
    • 聲音、SMS壅塞數據
    • 市場上所有的行動供應商的市佔率等指標
  • 固定聲音、數據服務:
    • DSL、有線數據機、家用FTTB/LAN、寬頻FWA、寬頻衛星參與者的參與者指標及銷量
    • 寬頻參與者數、零售VoIP參與者數、IPTV參與者數、家庭普及率
    • 非綁售數據(非綁售團體、共有ULL、銅迴線相對比例、DSL相對比例)
    • 固定通話接續線路-PSTN、ISDN、窄頻、批發線路零售、有線VoIP、零售VoIP
    • 工程通話時間及銷量(市內、遠距、固定電話打給行動電話)
    • 特定市場中固定家用/商用明細
    • 現存企業與其他企業的固定市場佔有率等等主要指標
目錄

High-quality, comprehensive and comparable quantitative data is essential to underpin strategic decision making, whether you are benchmarking performance against peers or competitors, identifying trends, undertaking due diligence, or reviewing a product or service portfolio.

Analysys Mason's Telecoms Market Matrix provides a comprehensive source of quarterly KPIs and metrics to size the European fixed and mobile markets, as well as the market shares of the major players. The metrics offer insight into a range of dynamics both within and between fixed and mobile markets.

Our clients value the service for the quality and consistency of our data: we apply a rigorous methodology to our data collection and interpretation, and all data is comparable thanks to the application of a common set of definitions (click the 'Read more about this programme' link below for full details of the KPIs we cover).

Telecoms Market Matrix is updated on a quarterly basis, and can be used to support a wide range of commercial and regulatory decisions. Thanks to its user-friendly Excel format, it is easy to filter and extract figures from up to 550 data series per country. Our clients find Telecoms Market Matrix an indispensable tool for tracking market changes, benchmarking, and accurate market and business planning.

Market commentary by lead analyst

“Decisions are only as good as the information on which they are based. At Analysys Mason, we are passionate about numbers, and through Telecoms Market Matrix we offer a comprehensive database of quarterly European country and operator data, enabling accurate comparisons of service take-up, revenue growth and market share over time. The matrix evolves as operators and regulators extend their reach into new services and market segments, so it remains relevant to the ever-changing telecoms industry.” Hilary Bailey, Senior Analyst.

The service in detail

For a typical 12-month subscription, our clients will get access to:

  • quarterly updated data: we update our key metrics for 30 European countries on a quarterly basis
  • more than 100 country-level data series per country: we provide a comprehensive set of country-level market data covering mobile, broadband, fixed voice access and fixed voice calls for each country
  • up to 29 data series per operator: for each country, we provide comprehensive market share data and key performance indicators for the top-five mobile operators and fixed broadband providers, as well as a split between incumbents and alternative operators in the fixed access and fixed voice call markets
  • quarterly comments: we provide a 1-2 page comment piece each quarter to accompany the update of the metrics, highlighting key trends and market changes over the quarter, and providing informed opinion on various aspects of the data
  • access to experts: clients get unmetered access to our subject matter experts and thought leaders for additional insight and opinion, in response to ad hoc questions relating to our research.

Geographical coverage

Analysys Mason provides comprehensive data sets for the following 30 European countries:

Market data by country

Mobile services

Subscriber data

  • contract and prepaid
  • mobile broadband connections
  • MVNO subscriptions
  • penetration (split by contract and prepaid).

Revenue data

  • retail revenue (split by voice and data)
  • ARPU (split by voice and data, and by prepaid and contract).

Traffic data

  • outgoing voice minutes
  • average minutes of use
  • revenue per minute
  • SMS messages sent.

Broadband services

Subscriber data

  • retail subscribers split by access technology (DSL, cable, FTTB, FWA)
  • penetration split by access technology.

Line data

  • lines in service by access technology
  • retail VoIP subscribers
  • IPTV subscribers
  • unbundled local loops (split by full and shared).

Revenue data

  • retail revenue by access technology.

Fixed voice access

Line data

  • channels by technology (PSTN and ISDN)
  • wholesale line rental subscriptions
  • cable-switched voice subscriptions
  • retail VoIP subscriptions.

Revenue data

  • subscription revenue by technology.

Fixed voice calls

Traffic data

  • calls split by destination.

Revenue data

  • call revenue split by destination.

Market data by operator

Mobile services

Subscriber data

  • contract and prepaid
  • market share
  • churn rate.

Revenue data

  • service revenue
  • retail revenue and market share of retail revenue (split by voice and data)
  • ARPU (split by voice and data, and by prepaid and contract).

Traffic data

  • number and market share of outgoing voice minutes
  • total network minutes
  • average minutes of use
  • revenue per minute.

Broadband services

Subscriber data

  • number and market share of retail subscribers split by technology.

Line data

  • number and market share of lines in service by technology
  • retail VoIP subscribers*
  • IPTV subscribers.*

Revenue data

  • retail revenue and market share of retail revenue by technology.

*incumbent only.

Fixed voice access

Line data

  • number and market share of channels by technology (PSTN and ISDN)
  • residential/business split for major markets
  • number and market share of retail VoIP subscriptions.

Revenue data

  • subscription revenue and market share of subscription revenue (PSTN and ISDN)
  • residential/business split for major markets.

Fixed voice calls

Traffic data

  • number and market share of calls split by destination.

Revenue data

  • call revenue split by destination
  • market share of call revenue by destination.
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