年間契約型資訊服務

次世代服務

Future Comms

出版商 Analysys Mason 商品編碼 294415
出版日期 年間契約型資訊服務 內容資訊 英文 Subscription Program
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次世代服務 Future Comms
出版日期: 年間契約型資訊服務內容資訊: 英文 Subscription Program
簡介

Analysys Mason提供年度情報服務方案、讓瞭解市場專門知識分析師說明、商業面、技術面、規範面各種活動起因與問題、解釋顧客面對的各項問題、本服務調查報告提供預測、見解等通訊服務與媒體服務相關事業重要決策不可缺少的資料。

本服務概要

  • 通訊業者重要的顧客價值提案影響次世代的革新服務。
  • 本服務主要目的為瞭解終端使用者趨勢、並分析業界最佳範例、IMS/VoLTE/RCS、雲端/互聯網服務(OTT)、合作等、技術與事業相關技術。
  • 本方案基礎是Analysys Mason長期累積的語音服務與簡訊服務相關調查報告成果、與至今為止實施的固定寬頻服務及媒體服務相關調查方案跟OTT與附加價值服務(VAS)資料。

主題

  • OTT通訊服務、影像服務、消費者雲端服務市場終端使用者趨勢
  • 飛躍的技術與新商業模式
  • 各種新服務影響通訊業者收益來源
  • 通訊服務與高重要性的VAS對通訊業者策略
  • 基礎技術(IMS/RCS/VoLTE、WebRTC、雲端基礎/OTT服務等)
本報告成果:次世代服務
成果種類發行次數(12個月)
報告:預測、定量模測、調查報告、重要主題詳細分析4次
回顧:業界內個別問題焦點分析(最佳實施範例、革新商業模式、各種服務預測、技術面趨勢)6∼8次
解說:業界最新動向相關充分情報見解10∼12次
追蹤調查:OTT通訊服務相關追蹤調查4次

成果主要內容

2014年版提預定
資料報告與追蹤調查
本服務預計提供主題
(有可能變更)

預測[趨勢分析與成長促進因素分析]:

  • OTT通訊服務影響:2014∼2019年全球市場預測
    • 通訊業者與以外企業提供的VoIP、影像通話、IP基礎簡訊服務、各地市場語音、簡訊、影像服務動向預測
  • OTT影像服務:2014∼2019年全球市場預測
    • 各地市場OTT影像娛樂服務預測

第一手調查:

  • 消費者智慧手機使用狀況調查:設備使用狀況追蹤應用程式使用調查(OTT通訊服務)
    • 第一手調查歐洲與美國智慧手機使用趨勢(智慧手機使用相關Arbitron Mobile特殊調查資料基礎報告)
  • 2014年網路連接服務使用相關消費者調查:次世代通訊服務與媒體服務
    • 歐洲四國與美國市場消費者OTT通訊服務與影像服務使用狀況及選擇喜好度

各種資料追蹤調查

  • OTT通訊服務相關追蹤調查
    (每季發行最新版)
    • 取代傳統服務的OTT通訊服務、大型通訊業者推廣次世代服務構想相關重要業績評價指標(KPI)追蹤調查
  • 通訊服務市場
    • 通訊API相關平台商業各種模式市場機會評價
    • 完整LTE環境語音服務:VoLTE與雲端/OTT語音服務
    • RCS(Rich Communication Suite)、WebRTC(即時通訊)、「通訊業者OTT服務」、通訊業者開始提供次世代通訊服務的主題持續追蹤調查
    • OTT通訊策略案例分析:KakaoTalk、LINE、Microsoft
    • 通訊業者提供的OTT服務案例分析:Etisalat、Telefónica、Verizon等
  • 媒體服務市場
    • OTT影像服務影響傳統收費電視事業收益
    • OTT媒體案例分析:BskyB、IPLA、 Netflix、 VOYO等
    • 線上遊戲與音樂下載服務
    • 消費者雲端服務市場機會
目錄

Analysys Mason's Next-Generation Services research programme helps service providers, vendors, regulators and other players to understand and prepare for the dramatic changes that communications and media markets are undergoing, such as:

  • the impact of over-the-top (OTT) players on communications and media markets
  • the long-term evolution of these markets and its implications for the value chain and for service provider business models
  • end-user trends in OTT communication, video and consumer cloud services, and the increased focus on user experience
  • the impact of disruptive technologies and business models on core telecoms services.

Our Next-Generation Services programme analysts bring their deep market expertise to bear on client issues relating to market challenges around commercial, technology and regulatory developments. Our research, forecasts and insight provide critical inputs to our clients' key communication and media services business decisions.

Market commentary by lead analyst

“As LTE becomes more widespread, operators will need to work hard to differentiate their services from over-the-top (OTT) alternatives. Most operators cannot afford to cede more reputational ground on (what were historically considered to be) core services.” Stephen Sale, Principal Analyst.

The service in detail

For a typical 12-month subscription, our clients can expect:

  • expert analysis of the next-generation services market and associated technology : in-depth analysis of the major dynamics in the next-generation services market and advice on optimal strategies for different market players, including analysis of disruptive technologies and key issues, such as platform business models and partnering strategies
  • strategic impact reports and regular market commentary : thought leadership delivered via in-depth reports and regular commentary on developments and innovative business models in next-generation services
  • 5-year forecasts for next-generation services market KPIs , including annually updated, in-depth forecasts of user numbers and traffic for operator and non-operator OTT services in all regions worldwide and for 47 individual countries
  • OTT communications tracker : tracking KPIs for major alternative OTT communications apps as well as major operator next-generation initiatives
  • access to experts : unmetered access to our subject matter experts and thought leaders for additional insight and opinion, in response to ad hoc questions relating to our research.

Programme highlights

The programme provides comprehensive analysis of the key issues affecting the market for next-generation services. We will be covering critical industry issues, including:

  • the market opportunity for communications APIs and associated platform business models
  • consumer smartphone usage : on-device usage tracker (OTT communication services)
  • provision of voice services in an all-LTE environment: VoLTE versus cloud/OTT voice
  • IMS/VoLTE/RCS, 'telco OTT ' and WebRTC initiatives
  • strategic operator responses in key value-added services (VAS) markets , such as music, gaming and consumer cloud services
  • making the most of infrastructure assets in an LTE world - strategies for enabling core service innovation
  • best practice next-generation services strategies , including case studies of operator and Internet players.

Programme deliverables

Forecasts

Analysys Mason's Next-Generation Services research programme provides in-depth forecasts of the following KPIs for operator and non-operator OTT services in all regions worldwide and for 47 individual countries.

Users of non-operator/OTT services

  • VoIP and IP messaging
  • Smartphone, tablet, PC/laptop

Traffic

Non-operator/OTT:

  • VoIP and IP messaging
  • Smartphone, tablet

Operator (mobile):

  • CS voice, IP voice
  • SMS, IP messaging
  • Smartphone, basic handset

Mobile operator connections

  • CS voice, IP voice
  • Prepaid, contract
  • Smartphone, basic handset

Mobile revenue

  • Voice, messaging
  • Retail revenue
  • Average spend per user (ASPU)

The programme also provides forecasts of the following KPIs for OTT video to the TV in Western Europe, Central and Eastern Europe and 18 individual countries in those regions.

  • OTT video service adoption and household penetration, split by:
    • service type (primary and secondary)
    • device type (games consoles, smart TVs, connected DVD and Blu-ray players, media streamers)
  • Spend
  • Average spend per subscriber (ASPS)

Trackers

The Next-Generation Services programme's OTT communications tracker provides:

  • KPIs for major alternative OTT communication services
  • details of operators' VoLTE, RCS and telco OTT service launches.

Geographical coverage

Analysys Mason's Next-Generation Services research programme provides worldwide 5-year forecasts split into the following eight regions:

  • North America
  • Western Europe
  • Central and Eastern Europe
  • Developed Asia-Pacific
  • Emerging Asia-Pacific
  • Latin America
  • Middle East and North Africa
  • Sub-Saharan Africa

Forecasts are also provided for the following individual countries:

  • Argentina
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • China
  • Croatia
  • Czech Republic
  • Denmark
  • Egypt
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Egypt
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Egypt
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Sweden
  • Switzerland
  • Turkey
  • Ukraine
  • UAE
  • UK
  • USA
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