年間契約型資訊服務

行動通訊服務

Mobile Services

出版商 Analysys Mason 商品編碼 294412
出版日期 年間契約型資訊服務 內容資訊 英文 Subscription Program
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行動通訊服務 Mobile Services
出版日期: 年間契約型資訊服務內容資訊: 英文 Subscription Program
簡介

只要活用Analysys Mason提供的年度資料服務調查技術活用、就能更瞭解行動通訊服務市場的商業機會與課題領先競爭對手。本報告分析包擴通訊業者與供應商、市場相關企業與團體間的意見交換、Analysys Mason進行的消費者第一手調查結果、市場預測與見解根據。本報告可分析市場多樣化趨勢、對應顧客需求、協助維持並擴大收益。

  • 本服務概要
    • 從預付式行動電話移動策略到4G服務費用設定、提供商業主要部門的行動通訊服務調查與分析的資料
    • 包括維持顧客、漫遊、虛擬行動通訊事業者(MVNO)策略等主題
    • 語音、留言、資料(包括行動寬頻)各服務重要性與顧客支出金額的變化追蹤調查(與計畫)
  • 主要題目
    • 行動資料服務費用設定與套裝式策略最佳範例
    • 維持顧客與降低更換業者數量策略
    • 4G服務費用設定與行銷
    • 漫遊與流動網絡接入費(MTR)相關規範政策影響
    • 子品牌與批發/MVNO商業機會
    • 預付式行動電話顧客基本發展
方案成果:行動通訊服務
成果種類發行次數(12個月)
報告:預測、定量模組、調查報告、重要主題詳細分析4次
回顧重點:業界個別問題焦點分析(最佳範例分析、創新商業模式、各種服務預測、技術趨勢)5∼7次
解說:業界最新動向相關情報與見解7∼8次
追蹤調查:行動通訊服務市場各種指標相關四季調查報告
行動資料服務費用追蹤調查
4次
2次

目錄

The rapid evolution of the mobile data market has dramatically affected operators' and vendors' mobile revenue and service strategies during the past few years. As the market matures, industry players and their partners are shifting their focus from voice and messaging to data services, and from securing market share to managing and maintaining the subscriber base. The Mobile Services programme helps stakeholders to tackle key issues including:

  • pricing structures: from tariff rebalancing to multi-person and multi-device usage plans, pricing models must now extend to cover a wide variety of usage patterns and preferences while creating value for providers
  • best-practice customer retention strategies, which are becoming increasingly important thanks to the growing emphasis on alternative KPIs, such as Net Promoter Score and reduced churn
  • the search for opportunities in the wholesale sector, including a renewed focus on MVNOs and responses to structural changes in the roaming market
  • the impact of network upgrades and next-generation technologies: how 4G in particular will position mobile operators to compete directly with fixed broadband offers.

Analysys Mason's Mobile Services research programme enables clients to understand the opportunities and challenges in these markets, and to stay a step ahead of competitors. Our analysis reflects our ongoing dialogue with operators, vendors and other market players, as well as our proprietary primary consumer research, which provide a solid grounding for our forecasts and views on the market. We identify trends early, enabling clients to better address their customers' needs, and protect and increase revenue.

Market commentary by lead analyst

“Mobile revenue growth has stalled in many European markets. For service providers, the focus is moving from securing market share to keeping established customers, while maintaining profitability. Key ingredients for success include: a deep understanding of customer usage and spending patterns; development of appropriate pricing structures for mobile data; and a forward view of the threats and opportunities for mobile services as 4G networks and connected devices reach the mass market.” Stephen Sale, Principal Analyst.

The service in detail

For a typical 12-month subscription, our clients can expect:

  • expert analysis of the mobile services market and related technology: in-depth analysis of the major dynamics in the mobile services market and advice on optimal strategies for revenue growth and customer management
  • strategic impact reports and regular market commentary: thought leadership delivered via in-depth reports and regular commentary on developments and innovative business models in the mobile services market
  • 5-year forecasts for mobile broadband key performance indicators (KPIs) : worldwide mobile services forecasts split into 8 regions, as well as forecasts for 30 European countries, including KPIs such as connections, ARPU and revenue, and data volume
  • Connected Consumer end-user survey report: in-depth report based on our annual survey of more than 6000 end users in six countries (in Europe and North America), providing insight into and analysis of their usage, spending and attitudes towards mobile services
  • access to experts: unmetered access to our subject matter experts and thought leaders for additional insight and opinion in response to ad hoc questions relating to our research.

Programme highlights

The programme provides comprehensive analysis of the key issues affecting the market for mobile services. We will be covering critical industry issues, including:

  • a new phase for the MVNO market in Europe: status update and outlook
  • market sizing and outlook for roaming services: the impact of regulatory changes on legacy revenue streams and emerging roaming business models
  • consumer usage and attitudes towards mobile services, based on our Connected Consumer survey
  • the mobile bundle in 2018 - the future of mobile pricing
  • the impact of LTE: on pricing, bundling, consumer expectations, marketing strategies and the comparative pricing of fixed and mobile broadband
  • best practice churn reduction strategies.

Programme deliverables

Forecasts

Analysys Mason's Mobile Services research programme provides 5-year forecasts of the following KPIs in the mobile services market:

  • mobile connections, split by:
    • device type (handset (smartphone and basic), tablet and PC/laptop)
    • subscriber type (business and consumer)
    • subscription method (prepaid and contract)
    • access technology type (3G, 4G)
  • mobile service ARPU, blended and split by:
    • service type (voice, messaging, data)
    • subscriber type (business and consumer)
    • subscription method (contract and prepaid)
  • mobile service revenue, blended and split by:
    • service type (voice, messaging, data)
    • subscriber type (business and consumer)
    • subscription method (contract and prepaid).

Trackers

The Mobile Services programme's Mobile services quarterly metrics provide the following up-to-date KPIs for 30 European countries each quarter:

  • mobile active subscribers (prepaid and contract)
  • MVNO subscribers as a percentage of total
  • voice and messaging traffic
  • outgoing voice minutes
  • ARPU and average revenue per mobile minute and SMS message
  • mobile revenue and ARPU, split by service (voice, messaging and data)
  • mobile data revenue as a percentage of total.

Analysys Mason's Mobile broadband pricing benchmark is a survey of USB modem subscription services and SIM-only packages suitable for use with a USB modem or mobile Wi-Fi hotspot device. Data for 23 countries is provided in a fully searchable spreadsheet format, for use as a benchmarking and planning too.

The information for each country includes:

  • provider
  • service name
  • access technology
  • downstream bandwidth (Mbps)
  • upstream bandwidth (Mbps)
  • monthly access charge (in local currency unit and EUR)
  • activation fee (in local currency unit and EUR)
  • device bundle
  • minimum contract length (months)
  • broadband service type
  • subscription type
  • usage cap/fair-use policy limit (MB)
  • volume included (MB)
  • time included (hours)

Geographical coverage

Analysys Mason's Mobile Services research programme provides worldwide 5-year forecasts split into the following eight regions:

  • North America
  • Western Europe
  • Central and Eastern Europe
  • Developed Asia-Pacific
  • Emerging Asia-Pacific
  • Latin America
  • Middle East and North Africa
  • Sub-Saharan Africa.

The programme also provides five-year forecasts at country level for the following European countries:

  • Austria
  • Belgium
  • Bulgaria
  • Croatia
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • UK
  • Ukraine.
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