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中東、非洲(MEA)的通信市場

The Middle East and Africa

出版商 Analysys Mason 商品編碼 219631
出版日期 年間契約型資訊服務 內容資訊 英文 Subscription Program
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中東、非洲(MEA)的通信市場 The Middle East and Africa
出版日期: 內容資訊: 英文 Subscription Program
簡介

Anamysys Mason 的中東、非洲地區調查計畫觀察了重要數據及該通信市場中的市場機會及課題,並提供客戶本公司之杜拜分公司,活用當地支持與資源的調查成果。

調查對像範圍

  • 包含服務、參與者數、銷量、投資機會以及網路技術戰略,中東以及非洲的通信市場
  • 調查對像區域:中東以及非洲中的15個國家(請參照下頁清單)

主題

  • 行動通信的使用動向與數據的營利:MEA中,設備與服務的動態、數據營利、價格設定、綁售、以及行銷策略;行動通信設備戰略及預測
  • OTT服務的革新:OTT聲音、訊息及媒體;優良範例、業者策略及市場挑戰者;消費者的行動與對收益的影響
  • 無線通信技術戰略:LTE、2G升級3G策略、Wifi整合以及商業模型、網路塞車的增加與動向、基礎建設的合作、包含外部援助的成本節省策略
  • 連結的擴展:促進區域寬頻(行動及固定通信)的連接
  • 地區內新數位服務的機會:B2C以及B2B市場與價值鏈;M2M/單一網路、電子貨幣以及行動付款、行動健康(m-health)、行動教育
本計畫的成果:中東、非洲通信市場報告
成果類型發行次數(12個月間)
報告:預測、調查以及詳細分析地區市場預測(年度更新2次)
戰略報告:2次
жшみрユ⑦Ь:業界內的個別議題與企業聚焦分析(案例研究、最佳時間、各種服務的預測)6∼8次
各國報告:通信與媒體現狀、企業、法規概要與市場展望15次
解說:以業界的最新動向相關的豐富情報為背景之解析10∼12回

成果報告的主要內容

數據報告以及追蹤調查 預定主題

預測
(動向分析與成長因子的檢討)

  • 中東、北非地區的通信市場
  • 撒哈拉沙漠以南的非洲地區通信市場
  • 智慧型手機的動向與預測
    Smartphone trends and forecasts:
    中東、北非以及撒哈拉沙漠以南的非洲地區

MEA內的消費者服務與設備

  • 消費者的行動網路使用、行動服務的花費以及喜好、與平板相關地區的初步調查
  • 行動術數的營利策略:價格設定、綁售、VAS、2G轉3G或是3G轉4G的轉換策略
  • 增加設備的超值感:融資、輔導金、初階智慧型手機、作業系統的影響

MEA地區新數位服務策略

  • 創新的對策、銷量機會、商業模型以及優良範例(例:電子貨幣、行動健康:m-health)
  • MEA中提供OTT服務的產品、合夥關係及其影響
  • MEA的M2M市場、機會、產業
  • 網路與基礎建設
  • 中東、北非的LTE展望
  • MENA(中東、北非)以及SSA(撒哈拉以南的非洲地區)之無線及固定通信之壅塞預測
  • MEA地區中基礎建設的共有:戰略、促進發展的要因、影響
  • 中東地區促進對高速寬頻需求之要素:用途、服務(例:IPTV、backhaul、VoIP)、銷售機會、基本連接數

各國報告:

  • 中東、北非地區:阿爾及利亞、埃及、以色列、摩洛哥、沙烏地阿拉伯、蘇丹、阿拉伯聯合大公國、卡達、科威特
  • 撒哈拉沙漠以南的非洲地區:迦納、肯亞、奈及利亞、南非、坦撒尼亞、烏干達

各國報告中包含了國家級KPI、固定及行動通信服務業者的市佔率等。

目錄

Telecoms markets in the Middle East and Africa present a dynamic combination of mature and developing environments. Operators in the Middle East and North Africa (MENA) are considering next-generation infrastructure investments while facing increasingly competitive mobile markets - many of which are already saturated. Effective customer segmentation, ARPU growth and the introduction of new content and media services are critical issues for service providers.

In the rapidly growing telecoms market in Sub-Saharan Africa (SSA), mobile is king - mobile services will replace fixed in most countries, and operators and vendors must plan investment and product development accordingly.

Key issues for the Middle East and Africa include:

  • consumer mobile usage trends and innovation: device and service trends in the Middle East and Africa - particularly in emerging markets - which will we cover through consumer surveys, analysis of handset strategies and forecasts of take-up, and an examination of the mobile money and payments markets
  • enterprise services: supply - and demand-side views and key market drivers
  • extending connectivity: international, national and access-level fibre connectivity in the region
  • cost-reduction and network expansion strategies: infrastructure sharing and outsourcing
  • customer retention and acquisition in high-churn, low ARPU-markets.

    Analysys Mason's The Middle East and Africa regional research programme offers clients critical data and insight into the opportunities and challenges of this telecoms market, and benefits from the on-the-ground support and resources of our office in Dubai.

    Market commentary by lead analyst

    “Service providers and vendors in the Middle East and North Africa must focus on maximising subscriber value and loyalty, driving mobile data usage and understanding requirements for next-generation services, while Sub-Saharan Africa offers a significant opportunity for service providers to drive mobile and fixed penetration affordably.” Karim Yaici, Analyst.

    The service in detail

    For a typical 12-month subscription, our clients can expect:

    • strategic impact reports and regular market commentary: thought leadership delivered via in-depth reports and commentary on developments and strategies for success in the telecoms market in the Middle East and Africa
    • five-year forecasts for key regional telecoms markets: mobile and fixed KPIs for MENA, SSA and 15 individual countries (listed below). Forecast KPIs include connections, ARPU and revenue, technology, usage and traffic
    • country reports: 15 detailed profiles that identify key market issues, discuss the strategies and market shares of major players, evaluate the regulatory environment and provide comprehensive KPIs. Country profiles support competitive analysis, market prioritisation and entry strategies, benchmarking and investment decisions
    • access to experts: unmetered access to our subject matter experts and thought leaders for additional insight and opinion, in response to ad hoc questions relating to our research.

    Programme highlights

    Analysys Mason provides comprehensive analysis of the key issues affecting all parts of the telecoms value chain in the Middle East and Africa. We will be covering critical industry issues, including:

    • content and apps strategies in the MEA region: innovative approaches and impact on operator success
    • building customer loyalty in prepaid/emerging markets: operator strategies for building loyalty in heavily prepaid and multiple-SIM environments, including segmentation, promotions and bundling
    • enterprise connectivity services in Africa: competitive landscape, end-user demand drivers, key challenges and market outlook
    • consumer mobile Internet usage, mobile services spending and preferences
    • infrastructure sharing: the impact of, and strategies for, infrastructure sharing for operators in the MEA region
    • fibre connectivity: overview of fibre buildout in the region, including drivers for expanding capacity requirements, the impact of increased connectivity on pricing, and services and adoption.

    Programme deliverables

    Geographical coverage

    Analysys Mason's The Middle East and Africa regional research programme provides operational KPIs for fixed, mobile and broadband players in, as well as country reports for 15 key countries:

    • Algeria
    • Egypt
    • Ghana
    • Israel
    • Kenya
    • Kuwait
    • Morocco
    • Nigeria
    • Qatar
    • Saudi Arabia
    • South Africa
    • Sudan
    • Tanzania
    • UAE
    • Uganda.

    Regional-level forecasts are provided for two sub-regions:

    • the Middle East and North Africa (MENA)
    • Sub-Saharan Africa (SSA).

    Market data

    Analysys Mason's The Middle East and Africa regional research programme provides the following key data and five-year market forecasts, which are updated on an annual basis:

    MobileBroadbandFixed
    • Subscribers and mobile penetration split by:
      • contract type (prepaid/contract) and technology generation
      • connection type (handset, mobile broadband and M2M).
    • Handsets:
      • split by type (smartphone and non-smartphone)
      • penetration rate.
    • Service and retail revenue:
      • split by contract type (prepaid/contract)
      • split by service type (voice, messaging data, mobile broadband, M2M, handset data and interconnect)
      • as a percentage of GDP
      • per capita.
    • Service ARPU split by:
      • contract type
      • service type (handset voice and handset non-voice).
    • Traffic - total network voice traffic, outgoing voice traffic.
    • Connections by technology (DSL, cable, fibre and other)
    • Retail revenue by technology (DSL, cable, fibre and other).
    • Connections by service type (voice, dial-up and IPTV)
    • Service and retail revenue by service type (voice, dial-up, broadband, IPTV and business network services)
    • Outgoing voice traffic.
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