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市場調查報告書
全球RTD蛋白質飲料
Global RTD Protein Beverages
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全球RTD蛋白質飲料 是由出版商Zenith International在2009年02月所出版的。
這份英文市場調查報告書包含100 pages 價格從美金2200起跳。
Abstract
Combining analysis, insight and opinion, Zenith is pleased to unveil its new
series of short sharp topical market reports, delivering assessments of the
emerging issues that matter to consumers and the wider beverage industry:
- Adapt to change
- Be early to market
- Seize new growth opportunities
Zenith' s new topical market report on RTD protein beverages investigates this
new and evolving functional drinks category. Zenith' s Global RTD Protein
Beverages report provides in-depth analysis of the growing market, an overview
of the science behind protein-enriched drinks and the benefits they can offer,
along with a review of protein sources and the types of protein drinks
available. Zenith' s Global RTD Protein Beverages report covers:
- Market Analysis of RTD protein
- Understanding Protein & Sources of Protein
- Who Should Take Protein Supplements?
- The Growth of RTD Protein Beverages
- Types of Protein Drinks
- Industry Challenges
- SWOT Analysis for RTD Protein Beverages
- Company & Brand Profiles
Zenith' s Global RTD Protein Beverages report is based on detailed research
into the opportunities and challenges facing the burgeoning protein-enriched
drinks market. Zenith' s outline findings are that:
- Once a niche segment concerning serious exercisers, the market for these
' functional' beverages has now expanded to cover anyone who exercises or wants
to lead a more healthy lifestyle.
- Growth in this segment has been due to a number of factors including
technological advances, changes in lifestyle, and the improved taste/texture
of products.
- RTD protein beverages now come in water, juice and milk-based variants, as
well as an increasing number of smoothies.
- Recent research has suggested that a diet rich in protein can have
benefits for a number of different groups. For example, protein has been found
to affect satiety meaning that companies have created beverages targeted
specifically at the weight management market.
- Other new potential segments for RTD protein beverages are the elderly,
young children, hospital patients, along with the existing sports nutrition
consumers.
- Potential challenges include public scepticism of scientific studies and
claims made, and a congested functional drinks market.
- The transformation from niche to mass-market segment has certainly begun
but there is still unfulfilled potential - it' s possible that once a big
player enters the market, the global reach it could bring would launch the
segment into the mainstream.
- Once just viewed as a by-product of cheese making which was often just
thrown away or used for animal feed, whey is now currently the most popular
form of supplementary protein. Other sources of protein include casein, milk,
soy, egg whites and legumes.
Zenith International reports offer you the most reliable market overview and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
Countries covered:
Table of Contents
1. Executive Summary
2. Introduction
3. Market Analysis
4. Understanding Proteins
5. Sources of Protein
- 5.1 Whey
- 5.1.1 Types of Whey: Concentrate, Isolate and Hydrolysed
- 5.1.2 The Whey Industry
- 5.1.3 Whey Producers
- 5.1.4 Packaging
- 5.2 Other Sources of Protein
- 5.2.1 Casein 5.2.2 Milk
- 5.2.3 Soy
- 5.2.4 Egg Whites
- 5.2.5 Legumes
6. Who Should Take Protein Supplements?
- 6.1 Weight Management
- 6.2 Athletes/Sportspeople
- 6.3 Bodybuilders
- 6.4 The Elderly
- 6.5 Infants
7. The Growth of RTD Protein Beverages
- 7.1 Scientific Research
- 7.2 Technological Advances
- 7.3 Development of a Market for such Products
8. Types of Protein Drinks
- 8.1 Exercise Drinks
- 8.2 Weight Management Drinks
- 8.3 Clinical Drinks
- 8.4 Energy Drinks
- 8.5 Juice Drinks
9. Industry Challenges
- 9.1 Marketing and Consumer Perceptions
- 9.2 Competing Products
- 9.2.1 Isotonic Sports Drinks
- 9.2.2 Hypotonic/Hypertonic Sports Drinks
- 9.2.3 Creatine Monohydrate
- 9.2.4 Glutamine
- 9.2.5 Branched Chain Amino Acids
- 9.2.6 Energy Snack Bars
- 9.2.7 Gels
10. SWOT Analysis for RTD Protein Beverages
- 10.1 Strengths
- 10.2 Weaknesses
- 10.3 Opportunities
- 10.4 Threats
11. Products on the Market
- 11.1 Milk Based
- 11.2 Juice Based
- 11.3 Water Based
12. Company & Brand Profiles
- 12.1 Abbott Nutrition - Ensure High Protein
- 12.2 Alpenmilch Salzburg - Tut Gut
- 12.3 Bolthouse Farms - Perfectly Protein
- 12.4 CytoSport - Muscle Milk
- 12.5 Dairy Farmers of America - Sport Shake
- 12.6 DDO Ovo Productos - Full Protein
- 12.7 Dr Pepper Snapple Group - Accelerade
- 12.8 EAS (Abbott Nutrition) - Myoplex Original
- 12.9 Emmi - Energy Milk
- 12.10 Groupe Danone - Fortimel
- 12.11 Innovative Delivery Solutions - New Whey Liquid Protein
- 12.11 Kellogg"s - K2O Protein Water
- 12.12 Labrada - Lean Body RTD
- 12.13 Lightfull Foods - Lightfull
- 12.14 Mix1 - Mix1
- 12.15 Multipower Fitness & Nutrition (Haleko) - Fitness Shake
- 12.16 Naked Juice Company (PepsiCo) - Protein Juice Smoothie
- 12.17 Nestle - Boost
- 12.18 New Beverage Insights (NBI) Juiceworks - Sun Shower Strength Protein
Smoothie
- 12.19 Next Proteins - Protein Blitz
- 12.20 Norrmejerier - Gainomax Recovery
- 12.21 PepsiCo - Gatorade Protein Recovery Shake
- 12.22 Reflex Nutrition - Whey Refresh
- 12.23 Rivella - Rivella
- 12.24 Skylarhaley - AchievOne
- 12.25 Starbucks - Vivanno
- 12.26 Tirol Milch - Lattella
- 12.27 US Nutrition Inc. - MET-Rx
- 12.28 WheyUp - WheyUp
- 12.29 Works With Water - Beauty
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