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市場調查報告書
英國smoothies(活力果汁)市場：2008年
UK Smoothies 2008
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英國smoothies(活力果汁)市場：2008年 是由出版商Zenith International在2008年09月所出版的。
這份英文市場調查報告書包含47 pages 價格從美金3000起跳。
Abstract
Zenith' s second market report on the UK Smoothies market provides definitive
insight and analysis on the main developments and trends in this niche but
rapidly developing market.
Zenith' s UK Smoothies 2008 report provides market totals by volume and value,
five year forecasts, and corporate profiles. The report provides a
comprehensive market commentary addressing issues that are salient to the UK
smoothies market; including the impact of growing consumer awareness of health
and well being, the effect of this trend on smoothie ingredients and
functionality for new product developments, the rise of smoothie bars,
insights into branding and promotional activity driving sales, how the new
vogue of environment and ethics are impacting ingredients and packaging,
alongside a look at corporate activity within the market.
Zenith' s UK Smoothies 2008 report covers:
- Market context including production, distribution and packaging trends
- UK fruit juice market history
- Functionality spectrum of enriched beverages
- Product launches and withdrawals, 2005- present
- Market segmentation
- UK smoothies: market by volume and value, 2001-07
- UK smoothies: fruit vs dairy volume and value, 2005-07
- Fruit vs dairy, value per litre change, 2005-07
- Regional distribution by volume, 2007
- Channel distribution by volumes, 2005-07
- UK smoothies: packaging, 2007
- UK smoothies: brand vs own label volume and value, 2007
- Brands vs own label value per litre 2005-07
- UK smoothies: leading branded companies by volume, 2005-07
- UK smoothies: market forecast by volume and value, 2007-12
- UK smoothies: market forecast 2007-12
- UK Smoothie market SWOT analysis
- Corporate profiles for leading smoothie companies
Zenith International reports offer you the most reliable market figures and
in-depth analysis of trends. This comes from a bottom up approach to the
research process, and detailed discussions undertaken with industry players.
Zenith' s key findings include:
- Continued strong volume and value growth across the segment albeit from a
low base, benefiting from the consumer trend for health and well being and a
willingness to pay high prices for premium smoothie products
- Pure fruit smoothies lead the market over dairy based smoothies,
representing nearly 90% of total smoothies sold in 2007
- Chilled products remain dominant maintaining popularity over ambient
equivalents
- The rise of multi serve pack formats, primarily cartons, with 1 litre plus
carton packaging now accounting for over 50% of volume share
- Continued dominance by leading brand, despite growing competition from own
label and multinational beverage manufacturers
- Innovation remains key to the growth of the smoothie segment
- Strong growth potential expected over future years as manufacturer' s focus
on broadening the mass appeal of smoothies, with targeted offerings to kids
and specific consumer segments
Report Statistics
- Data: 2007
- Forecasts: 2012
- Pages: 47
- Countries covered:UK
Table of Contents
- UK SMOOTHIES MARKET COMMENTARY
- Brief definition
- Executive summary
- The growing obesity problem
- Strong branding
- Innovation for impact
- Market Overview
- Market and Sectors
- Smoothies in context
- Fruit vs dairy
- Production
- Distribution
- Packaging
- Market Issues
- The rise of the smoothie bar
- Health and wellness
- Ingredients and functionality
- Corporate activity
- Branding and promotion
- Environment and ethics
- New product development (NPD)
- SWOT analysis of the UK smoothies market
- Strengths
- Weaknesses
- Opportunities
- Threats
- Outlook
TABLE AND CHARTS
- 1: UK smoothies: market by volume and value, 2001-07e
- 2: UK smoothies: market, 2001-07e
- 3: UK smoothies: fruit vs dairy volume and value, 2005-07e
- 4: Fruit vs dairy, value per litre change, 2005-07e
- 5: Regional distribution by volume, 2007e
- 6: Channel distribution by volumes, 2005-07e
- 7: UK smoothies: packaging, 2007e
- 8: UK smoothies: brand vs own label volume and value, 2007e
- 9: Brands vs own label value per litre 2005-07e
- 10: UK smoothies: leading branded companies by volume, 2005-07e
- 11: UK smoothies: market forecast by volume and value, 2007-12f
- 12: UK smoothies: market forecast 2007-12f
LEADING COMPANY PROFILES
- Innocent
- PepsiCo
- Thejuicecompany
- RDA Organic
- Ella' s Kitchen
- Boost Juice Bars
- Crussh Juice Bars
- Lovejuice Juice Bars
APPENDICES
- Appendix 1 - Market definitions
- Appendix 2 - Symbols and abbreviations
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