Global Premium Water Report 2016
The global market for packaged water has seen strong growth in recent years as rising health awareness and increased need for convenient products have combined to drive sales. In the more mature markets of North America and West Europe, premium brands outperformed other packaged waters in many countries, demonstrating that consumers appreciate the attributes of provenance and style as well as quality and convenience. Elsewhere, in certain emerging markets, premium water has been boosted by rising levels of disposable income, allowing consumers to trade up from mainstream products, and the spread of wealth in countries such as Saudi Arabia and UAE makes the potential returns attractive for brand owners.
This report looks at premium water's place in the market, at both a global and country level. The driving forces behind its growth are examined, and forecasts made for its likely future performance.