Adult Soft Drinks Innovation Report 2014
|出版日期||內容資訊||英文 92 Pages
Adult soft drinks is one of the fastest growing segments of the soft drinks category mainly because almost a quarter of the world's population does not drink alcohol on a regular basis, which provides a huge potential for soft drinks manufacturers. Although the global soft drinks market is still dominated by cola and lemonade flavoured carbonates, there is an increasing global trend towards quality and craft.
Zenith's report on Adult Soft Drinks Innovation examines the key trends and themes driving innovation and new product launches during 2012-2014. The report provides an ultimate guide of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.
Brand profiles featured by the following 9 key innovation themes
For the purpose of this report, Zenith has limited its research scope using the following definition: