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市場調查報告書

大人取向無酒精飲品的創新 (2014年)

Adult Soft Drinks Innovation Report 2014

出版商 Zenith 商品編碼 326169
出版日期 內容資訊 英文 92 Pages
商品交期: 最快1-2個工作天內
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大人取向無酒精飲品的創新 (2014年) Adult Soft Drinks Innovation Report 2014
出版日期: 2014年11月30日 內容資訊: 英文 92 Pages
簡介

大人取向無酒精飲品部門在無酒精飲品市場中是成長最顯著的部門。這是由於全球人口的約4分之一定期性不進行飲酒,提供無酒精飲品的製造商巨大市場機會。全球無酒精飲品市場上可樂和檸檬味碳酸飲料依然具獨占性,不過,對於品質和技術的全球趨勢增加。

本報告提供大人取向無酒精飲品的創新趨勢相關調查、大人取向無酒精飲品領域的全球趨勢、課題與障礙、主要的產品簡介與創新的概念等彙整資料。

第1章 簡介、調查範圍

第2章 類別概要

  • 概要:創新的各類別
  • 課題與障礙
  • 分析、市場機會

第3章 品牌簡介

  • 低卡路里的大人取向無酒精飲品
  • 天然、有機的大人取向無酒精飲品
  • 口味的創新
  • 新的努力
  • 包裝的創新
  • 限量版
  • 發酵/釀造大人取向無酒精飲品
  • 雞尾酒為基礎的攪拌機
  • 跨類別的飲料
目錄

Features at a glance:

  • An essential guide for anyone present or considering entering the adult soft drinks market with a view of offering innovation and added value to consumers.
  • Includes an overview of global trends highlighting common themes in new product development.
  • Features a wide range of products, innovations and trends shaping the future of the international adult soft drinks industry.
  • Includes over 60 innovative adult soft drink brands launched between 2012 and 2014 worldwide to benchmark against leading and innovative products.
  • Explores challenges and opportunities in the adult soft drinks category.


Adult soft drinks is one of the fastest growing segments of the soft drinks category mainly because almost a quarter of the world's population does not drink alcohol on a regular basis, which provides a huge potential for soft drinks manufacturers. Although the global soft drinks market is still dominated by cola and lemonade flavoured carbonates, there is an increasing global trend towards quality and craft.

Zenith's report on Adult Soft Drinks Innovation examines the key trends and themes driving innovation and new product launches during 2012-2014. The report provides an ultimate guide of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.

What this report covers

  • Category overview: overview of key global market trends.
  • Key trends in new product development: Explores 9 main themes driving product development and innovation worldwide including a list of 6 trends shaping the future of the adult soft drink sector.
  • Brand profiles: over 60 profiles of innovative adult soft drink brands including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients and description of variants.

Brand profiles featured by the following 9 key innovation themes

  • 1. Reduced-calorie adult soft drinks
  • 2. Natural and organic adult soft drinks
  • 3. Flavour innovations
  • 4. New endeavours
  • 5. Packaging innovation
  • 6. Limited editions
  • 7. Fermented/brewed adult soft drinks
  • 8. Cocktail bases and mixers
  • 9. Cross-category drinks

Scope and definition:

For the purpose of this report, Zenith has limited its research scope using the following definition:

  • Ready-to-drink premium soft drinks predominantly targeted at adults, usually, but not exclusively in glass bottles. Positioned and priced as premium.
  • Exclusions: This innovation overview does not include alcoholic beverages or any alcohol-free drinks that are traditionally alcoholic, such as alcohol-free beer or wine. Also ready-to-drink coffee or tea and dilutables are excluded.

Geographical coverage

  • Global

Table of Contents

1. Introduction and scope

2. Category overview

  • Overview by innovation category
  • Challenges and barriers
  • Insights and opportunities

3. Brand profiles

  • 3.1. Brand profiles: Reduced-calorieadult soft drinks
  • 3.2. Brand profiles: Natural & organic adult soft drinks
  • 3.3. Brand profiles: Flavour innovation
  • 3.4. Brand profiles: New endeavours
  • 3.5. Brand profiles:Packaging innovation
  • 3.6. Brand profiles:Limited editions
  • 3.7. Brandprofiles: Fermented/brewed adult soft drinks
  • 3.8. Brand profiles:Cocktail bases and mixers
  • 3.9. Brandprofiles: Cross-category drinks
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