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市場調查報告書

高級瓶裝水的產品開發趨勢

Premium Bottled Water Innovation Report 2014

出版商 Zenith 商品編碼 316741
出版日期 內容資訊 英文 104 Pages
商品交期: 最快1-2個工作天內
價格
本報告書已不再販售
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高級瓶裝水的產品開發趨勢 Premium Bottled Water Innovation Report 2014
出版日期: 2014年10月01日 內容資訊: 英文 104 Pages

本報告已在2016年11月23日停止出版

簡介

高級瓶裝水與一般產品相比,有獨有的歷史和設計,通常有強力的品牌強度、溝通能力。擁有獨有賣點,和保證能夠提供比以往出色的消費體驗給消費者,才能掌握品牌在市場上成功。

本報告提供全球高級瓶裝水市場最新趨勢及今後的產品開發動向相關分析、全球市場現況和趨勢、新產品開發時應考慮因素、領導品牌、企業(70家以上)簡介及新產品開發的趨勢(產品印象、成分、功能資訊、銷售日、包裝的種類、大小、價格設定等)的資訊,為您概述為以下內容。

第1章 簡介、分析範圍

第2章 類別概要

  • 一般的成分和說明內容
  • 礦物質、微量礦物質概要
  • 說明:產品開發的主要趨勢
  • 說明:全球的消費量趨勢
  • 課題
  • 市場機會

第3章 品牌簡介

  • 新產品的銷售
  • 限量品的銷售
  • 品牌的再設計
  • 包裝的新開發
目錄

Features at a glance:

  • An essential guide for anyone present or considering entering the premium bottled water market with a view of offering innovation and added value to consumers.
  • Includes an overview of global and regional trends highlighting common themes in new product development.
  • Features a wide range of products, innovations and trends shaping the future of the international premium bottled water industry.
  • Includes over 70 innovative premium bottled water brands launched between 2009 and 2014 worldwide to benchmark against leading and innovative premium bottled water products.
  • Explores challenges and opportunities in the premium bottled water category.

Premium bottled water brands often have a unique story, design, powerful branding and communication that sets them apart from standard bottled water. Successful brands offer a unique selling point, promising consumers an elevated water-drinking experience.

Zenith's report on Premium Bottled Water Innovation examines the key trends and themes driving innovation and new product launches during 2009-2014. The report provides readers with an understanding of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an appreciation of new product development worldwide.

What this report covers

  • Category overview: overview of global trends and developments in premium bottled water consumption.
  • Key trends in new product development: overview of 4 main themes driving product development and innovation worldwide including a list of 4 key concepts widely used to classify premium bottled water quality and descriptions of 8 commonly measured minerals and trace elements.
  • Brand profiles: over 70 profiles of innovative premium bottled water brands including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients, description of variants and marketing profile.

Brand profiles featured by 4 key innovation themes: new product launches, limited edition launches, brand redesign and packaging innovation.

Geographical coverage

  • Global

Table of Contents

1. Introduction and scope

2. Category overview

  • Key concepts and descriptions
  • Overview of minerals and trace elements
  • Commentary - key innovation trends
  • Commentary - global consumption trends
  • Challenges
  • Opportunities

3. Brand profiles

  • 3.1. Brand profiles: New product launches
  • 3.2. Brand profiles: Limited Edition launches
  • 3.3. Brand profiles: Brand redesign
  • 3.4. Brand profiles: Packaging Innovation
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