Ready-to-drink Tea Innovation Report 2014
|出版日期||內容資訊||英文 91 Pages
In recent years, the ready-to-drink tea category has become increasingly diverse, moving away from the typical green and black tea variants towards using tea blends traditional to various regions around the world. The category has additionally been enriched with the introduction of new flavours, textures and packaging, as well as functional enhancements such as weight management and relaxation, broadening the appeal of ready-to-drink tea to a wider consumer base.
Zenith's report on Ready-to-drink Tea Innovation examines the key trends and themes driving innovation and new product launches during 2012-2014. The report provides an ultimate guide of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.
Brand profiles featured by 6 key innovation themes: ingredients, new flavours and types, new textures, functional, packaging innovation and cross-category.