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市場調查報告書

機能飲料的產品開發趨勢

Energy Drinks Innovation Report 2014

出版商 Zenith 商品編碼 316738
出版日期 內容資訊 英文 124 Pages
商品交期: 最快1-2個工作天內
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機能飲料的產品開發趨勢 Energy Drinks Innovation Report 2014
出版日期: 2014年08月01日 內容資訊: 英文 124 Pages
簡介

機能飲料是全球無酒精飲品市場中仍保持盛況的部門之一。2012年以後,開發了幾百項產品,提供消費者各種口味、尺寸、包裝形態、功能性(認知、代謝強化等)而擴大了消費量。從近幾年的商品開發、銷售趨勢,各企業拓寬其活動範圍,對各種年齡層、生活習慣、偏好的消費者為對象提供各種產品,同時擴大消費機會,試圖擺脫「機能飲料是聚會專用飲料」的刻板印象。

本報告提供全球機能飲料市場最新趨勢及今後的產品開發的動向相關分析、全球及各地區(非洲、亞太地區、澳洲、歐洲、南美、中東、北美)的市場現狀,及新產品開發時應該考慮諸因素、領導品牌、企業(90家以上)簡介及新產品開發的趨勢(產品印象、成分、功能資訊、銷售日、包裝的種類、大小、價格設定等)的資訊,為您概述為以下內容

第1章 簡介、分析範圍

第2章 類別概要

  • 一般的成分和說明內容
  • 說明:新產品開發的趨勢
  • 說明:全球及各地區市場趨勢
  • 課題
  • 市場機會

第3章 品牌簡介

  • 口味的新開發
  • 低卡路里/低糖機能飲料
  • 成分的新開發
  • 天然、有機機能飲料
  • 功能性的追加
  • 限量版的機能飲料
  • 包裝的新開發
  • 跨類別的機能飲料
目錄

Features at a glance:

  • An essential guide for anyone present or considering entering the energy drinks market with a view of offering innovation and added value to consumers.
  • Includes an overview of global and regional trends highlighting common themes in new product development.
  • Features a wide range of products, innovations and trends shaping the future of the international energy drinks industry.
  • Includes over 90 innovative energy drinks brands launched between 2012 and 2014 worldwide to benchmark against leading and innovative energy drinks products.
  • Explores challenges and opportunities in the energy drinks category.

Energy drinks remain one of the most dynamic segments in soft drinks. Hundreds of products have been introduced globally since 2012, increasing consumption by offering consumers a wider selection of flavours, sizes, pack types and added functional claims, such as cognitive and metabolic enhancement. Recent developments and product launches suggest that companies are expanding their reach, targeting consumers of varying ages, lifestyles and preferences, whilst positioning products to address consumption occasions throughout the day, moving away from the stereotype of energy drinks as a ‘lifestyle beverage for partying'.

Zenith's report on Energy Drinks Innovation examines the key trends and themes driving innovation and new product launches during 2012-2014. The report provides an ultimate guide of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.

What this report covers

  • Category overview: overview of key global market trends and regional consumption trends in Africa, Asia Pacific, Australasia, Europe, Latin America, the Middle East and North America.
  • Key trends in new product development: overview of 8 main themes driving product development and innovation worldwide including a list of 15 common ingredients used for formulation of energy drinks.
  • Brand profiles: Over 90 profiles of innovative energy drinks brands including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients, description of variants and marketing profile.

Brand profiles featured by 8 key innovation themes: flavours, low calorie / low sugar, ingredients, natural and organic, added functionality, limited edition, packaging, cross-category.

Geographical coverage

  • Global

Table of Contents

1. Introduction and scope

2. Category overview

  • Common ingredients and descriptions
  • Commentary: new product development trends
  • Commentary: global and regional trends
  • Challenges
  • Opportunities

3. Brand profiles

  • 3.1. Brand profiles: Flavour Innovation
  • 3.2. Brand profiles: Low Calorie/Low Sugar Energy Drinks
  • 3.3. Brand profiles: Ingredient Innovation
  • 3.4. Brand profiles: Natural & Organic Energy Drinks
  • 3.5. Brand profiles: Added Functionality
  • 3.6. Brand profiles: Limited Edition Energy Drinks
  • 3.7. Brand profiles: Packaging Innovation
  • 3.8. Brand profiles: Cross-Category Energy Drinks
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