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市場調查報告書

歐洲的B2C 電子商務市場:2017年

Europe B2C E-Commerce Market 2017

出版商 yStats.com GmbH & Co. KG 商品編碼 539029
出版日期 內容資訊 英文 306 Pages/Charts
商品交期: 最快1-2個工作天內
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歐洲的B2C 電子商務市場:2017年 Europe B2C E-Commerce Market 2017
出版日期: 2017年07月27日 內容資訊: 英文 306 Pages/Charts
簡介

本報告提供歐洲的B2C 電子商務市場相關調查分析,地區、主要國家的市場趨勢,銷售額的成果與預測,市場佔有率,產品類型,用戶數,普及率,主要企業等相關的系統性資訊。

第1章 經營管理摘要

第2章 地區概要

  • 全球B2C 電子商務銷售額的明細,各地區
  • 全球B2C 電子商務銷售額,對零售總銷售額的B2C 電子商務的佔有率,各地區
  • 對零售總銷售額的零售電子商務的佔有率,各地區
  • 全球線上旅遊銷售額,各地區
  • 全球跨境B2C 電子商務銷售額,B2C 對電子商務總銷售額的佔有率,各地區
  • 從其他地區進口的線上購買的佔有率,各地區
  • 全球網路用戶數,普及率,各地區
  • 全球活性行動寬頻加入數,各地區
  • B2C 電子商務銷售額,與前一年同期比較
  • 歐洲的B2C 電子商務銷售額,各主要國家
  • EU的網際網路普及率,各國
  • EU的網路購物者普及率,各國
  • EU的跨境網路購物者普及率,各國
  • 在EU網路購物時遭遇的問題
  • 在EU線上購買前閱覽線上資訊來源的頻率的明細,各資訊來源
  • 在社群媒體的網站/應用程式從廣告線上購買的網路購物者的佔有率
  • 線上購買的產品類型
  • 網路購物偏好的付款方式,比利時,德國,法國,義大利,荷蘭,北歐各國,波蘭西班牙,英國
  • 可接受的最長交期的明細,比利時,德國,法國,義大利,荷蘭,北歐各國,波蘭西班牙,英國
  • 對電子商務交易的行動商務的佔有率,法國,德國,義大利,荷蘭,西班牙,英國
  • 經由行動裝置線上購買的理由,奧地利,法國,愛爾蘭,挪威,瑞典,土耳其,英國
  • 作為線上購買時的重要的標準,考慮在行動裝置應用網站的網路購物者的佔有率
  • 線上銷售的EU的企業的佔有率,各國

第3章 英國

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第4章 德國

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第5章 法國

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第6章 俄羅斯

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第7章 西班牙

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第8章 義大利

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第9章 荷蘭

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第10章 瑞士

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第11章 瑞典

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第12章 比利時

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第13章 奧地利

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第14章 波蘭

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第15章 土耳其

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業

第16章 葡萄牙

  • 趨勢
  • 銷售額和佔有率
  • 網路用戶和網路購物者
  • 產品
  • 付款
  • 發送
  • 企業
目錄
Product Code: 1333

"In Europe, online retail sales achieved several hundreds of billions of Euros in 2016. Cited information from the yStats.com report reveals how B2C E-Commerce sales in the region are estimated to keep double-digit growth rates through 2021, although Europe's share from the global sales is expected to lose multiple percentage points by the same year as E-Commerce expands more quickly across Asia. However, Europe is forecasted to keep its rank as the third leading global region regarding online retail sales."

Mobile shopping is on the rise in Europe. In the UK, the largest E-Commerce market in the region, M-Commerce already makes up over one-third of online retail sales, with this share growing yearly by a few percentage points. Another key trend involves cross-border online shopping. Online consumers in Western Europe prefer to do online shopping from foreign retailers within the region, but in Russia, online shoppers rather tend to buy goods from China when using foreign websites.

Consumers in multiple countries across Europe are in agreement with the top 3 purchased categories of clothes, travel, and household goods. The yStats.com report also reveals, however, that their payment method preferences vary. E-Commerce customers in the UK, France and Belgium prefer to pay with bank cards, whereas German consumers would rather make payments by invoice or PayPal.

Competition across Europe's B2C E-Commerce market is intensifying. Amazon dominates in the UK, Germany and France regarding sales volume and popularity. In 2016, one in four of digital consumers in the UK chose Amazon as their favorite retail brand and over half of online shoppers in Germany began their product search using Amazon. Nonetheless, some local competitors still hold significant shares among their respective markets including Poland's Allegro Group, Russia's Ulmart and Wildberries, and Turkey's Hepsiburda and N11.

Covered Regions:

Europe.

Companies Mentioned:

ASOS, Adidas, Albert Heijn Online, Alibaba Group Holding Ltd, Allegro Group CZ S.R.O, Amazon.com Inc, Apple Inc, Argos, Asada, Auchan, Bol.com, Bonprix.de, Boohoo, Booking.com BV, Boots Pl, C&A, Camaieu, Carrefour, Cdiscount SA, Curry's Cyberport.de, D-MARKET Elektronik Hizmetler Tic. A.S, Darty, Debenhams, Decathlon, Dixons Retail Plc, Dogus Planet Elektronik Ticaret ve Bilisim Hizmetleri A.S., E. Leclerc, El Corte Inglés, Gitti Gidiyor Bilgi Teknolojileri San. ve Tic. A.S., Google Shopping, Groupon, Gymgrossisten.com, Home Retail Group, House of Fraser, John Lewis Partnership, Kiabi, La Halle Chaussures, La Redoute, Leroy Merlin, Marks&Spencer, Media Markt, Mercadona, NEXT Group, Naspers Ltd., Nelly.com, New Look Retailers, Nextail (Blokker Holding), Notebooksbilliger.de, Notonthehighstreet, OLX Inc., Otto Group GmbH, Ozon Holdings Ltd, PcComponentes, PriceMinister, Primark, Rakuten Group, SK Group, Sahibinden.com, Sberbank Rossii PA, Shop Direct Group, Showroomprive, Skystore, Superdrug, Tchibo.de, Tesco Plc, The hut Group, Toys R Us Site, Ulmart ZAO, Utkonos.ru, Van Dijk Educatie, Vente-privee.com SA, Very, Wal-Mart, Wildberries OOO, Wish, X5 Retail Group, Zara, eBay Inc.

Table of Contents

1. Management Summary

2. Regional Overview

  • Breakdown of Global B2C E-Commerce Sales by Region, in %, 2016 & 2021f
  • Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, 2011, 2016 & 2021f
  • Retail E-Commerce Share of Total Retail Sales, in %, by Region, 2016e
  • Global Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 - 2020f
  • Cross-Border B2C E-Commerce Sales Worldwide, in USD billion, and Share of Total B2C E-Commerce Sales, in %, by Region, 2014 & 2020f
  • Share of Online Purchases Imported from Other Regions, in %, by Region, 2016
  • Number of Internet Users Worldwide, in millions, and Penetration, in % of Population, by Region, 2011-2016e
  • Number of Active Mobile Broadband Subscriptions Worldwide, in millions and per 100 Inhabitants, by Regions, 2011 - 2016e
  • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2011 - 2017f
  • B2C E-Commerce Sales in Europe by Selected Countries, in EUR billion, 2016
  • Internet Penetration in the EU, by Country, in % of Individuals, 2011 - 2016
  • Online Shopper Penetration in the EU, by Country, in % of Internet Users, 2011 - 2016
  • Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, by Country, 2016
  • Problems Encountered When Shopping Online in the EU, in % of Online Shoppers, 2016
  • Breakdown of Frequency of Consulting Online Information Sources Before Purchasing Online in the EU, by Source, in % of Online Shoppers, 2016
  • Share of Online Shoppers Who Purchased Online Straightaway from an Advertisement on Social Media Website or App, in %, 2016
  • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, May 2016
  • Breakdown of Maximum Acceptable Delivery Times, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, May 2016
  • M-Commerce Share of E-Commerce Transactions, in %, by France, Germany, Italy, the Netherlands, Spain and the UK, Q4 2015 & Q4 2016
  • Reasons for Purchasing Online via Mobile Devices, in % of Mobile Shoppers, by Austria, France, Ireland, Norway, Sweden, Turkey and the UK, August 2016
  • Share of Online Shoppers Who Consider the Adaptation of Website to Mobile as an Important Criteria When Buying Online, in %, October 2016
  • Share of Enterprises in the EU Selling Online, by Country, in %, 2011 - 2016

3. UK

  • 3.1. Trends
    • B2C E-Commerce Market Overview and International Comparisons, June 2017
    • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2014 - 2020f
    • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017f
    • Breakdown of M-Commerce Sales by Smartphone and Tablet, in %, December 2015 & December 2016
    • Share of Online Shoppers in the UK Who Have Purchased Cross-Border and Who Would Consider Purchasing Cross-Border, in %, August 2016
    • Share of Online Shoppers Who Purchased Online from an Advert on Social Media Website or App, in %, by Age Group, 2016
  • 3.2. Sales & Shares
    • B2C E-Commerce Sales, in GBP billion, by Five Comparative Estimates, 2014 - 2020f, and CAGR, in %, 2015 - 2020f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2012 - 2016
    • B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2014 - 2020f
  • 3.3. Internet Users & Online Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2012 - 2016
    • Online Shopper Penetration, in % of Adults, by Age Group and Gender, 2012 - 2016
    • Breakdown of Frequency of Shopping Online During a Three-Month Period, in % of Online Shoppers, by Age Group and Gender, 2016
    • Breakdown of Online Spending During a Three-Month Period, in GBP, in % of Online Shoppers, by Age Group and Gender, 2016
  • 3.4. Product
    • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
    • B2C E-Commerce Grocery Sales, in GBP billion, 2015 - 2017f & 2021f
  • 3.5. Payment
    • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, February 2017
    • Payment Methods Most Trusted in Online Shopping, in % of Online Shoppers, November 2016
    • Online Card Payment Statistics, incl. Online Card Spending, in GBP billion, Share of Total Card Spending, in %, and Number of Online Card Transactions, in billions, 2014 - 2016
  • 3.6. Delivery
    • Breakdown of Preferred Delivery Places Outside Home, in % of Online Shoppers, February 2017
    • Problems Encountered with Online Purchases, in % of Online Shoppers, 2016
  • 3.7. Players
    • B2C E-Commerce Player Overview, June 2017
    • Top 5 Retail Websites by Unique Visitors, in millions, December 2016
    • Top 10 Favorite Retail Brands, incl. Online Pure-Play Brands, in % of Consumers, July 2016

4. Germany

  • 4.1. Trends
    • B2C E-Commerce Market Overview and International Comparisons, June 2017
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2015 - 2020f
    • Devices Used for Online Shopping, in % of Online Shoppers, 2014 & 2016
    • Share of Mobile Shoppers Who Use Apps for Purchase, in %, by Tablet and Smartphone Shoppers, 2016
    • Cross-Border Online Shopper Penetration, by Buying Cross-Border Regularly and Occasionally, in % of Online Shoppers in Germany, December 2016
  • 4.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, 2014 - 2020f, and CAGR, in %, 2016 - 2020f
    • B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2014 - 2020f
  • 4.3. Internet Users & Online Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 - 2016
    • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2016
    • Breakdown of Frequency of Online Shopping in the Previous 3 Months, in % of Online Shoppers, Q1 2016
    • Breakdown of Online Spending in the Previous 3 Months, in EUR, in % of Online Shoppers, Q1 2016
  • 4.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, Q1 2015 & Q1 2016
    • B2C E-Commerce Sales of Services, by Category, in EUR billion, 2015 & 2016
    • B2C E-Commerce Product Sales, by Category, in EUR billion, 2015 & 2016
  • 4.5. Payment
    • Breakdown of Online Purchases by Payment Methods, by Products and Services, 2015 & 2016
    • Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2015 & 2016
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
  • 4.6. Delivery
    • Problems Encountered with Online Purchases, in % of Online Shoppers, Q1 2016
  • 4.7. Players
    • B2C E-Commerce Player Overview, June 2017
    • Breakdown of B2C E-Commerce Sales by Player Types, in EUR million, 2015 & 2016
    • Online Shopping Club Sales, in EUR billion, 2015, 2016e & 2020f
    • Top 10 Online Shops, by Sales, in EUR million, 2015
    • Breakdown of Frequency of Buying from Amazon, in % of Amazon Buyers, by Electronics, Sports and Hobby, Clothes and Total, March 2017

5. France

  • 5.1. Trends
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2015 - 2020f
    • M-Commerce Share of B2C E-Commerce Sales, in %, Q1 2016 & Q1 2017
    • Activities Conducted via Mobile Devices Before Purchasing, in % of Online Shoppers, September 2016
    • Top 3 Barriers to M-Commerce, in % of Internet Users, February 2016
    • Cross-Border Online Shopper Penetration, in % of Internet Users in France, June 2015 & June 2016
    • Interest in Web-to-Store Services, in % of Multi-Channel Shoppers, July 2016
    • Cross-Channel Shopping Patterns, in % of Internet Users, July 2016
  • 5.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2014-2017f
    • Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2016-2020f
  • 5.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Online Shopper Penetration, in % of Internet Users, 2011 - 2016
  • 5.4. Products
    • B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective Category, in %, 2015
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
    • Product and Service Categories Purchased Online vs. In-Store, in % of Online Shoppers, July 2016
  • 5.5. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, June 2015 & June 2016
    • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
  • 5.6. Delivery
    • Delivery Methods Used, in % of Online Shoppers, by Have Used and Haven't Used But Plan to, March 2016
  • 5.7. Players
    • Overview of B2C E-Commerce Players, June 2017
    • Online Merchants' Share of Total B2C E-Commerce Websites and B2C E-Commerce Market Sales, by Annual B2C E-Commerce Turnover Size, in %, 2016
    • Top 15 E-Commerce Websites, by Total Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, in Q1 2017
    • Retailers Used for Click-and-Collect Services, in % of Click-and-Collect Users, July 2016

6. Russia

  • 6.1. Trends
    • B2C E-Commerce Market Overview and International Comparisons, July 2017
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
    • Breakdown of Latest Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2016
  • 6.2. Sales & Shares
    • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border Imports, in %, 2011 - 2016
    • Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2016
    • B2C E-Commerce Sales, in RUB billion, by Five Comparative Estimates, 2014 - 2016, and Forecasts, in RUB billion, 2017f, 2020f & 2021f
    • Breakdown of B2C E-Commerce Sales by Regions, by Domestic and Cross-Border, in %, 2016
    • B2C E-Commerce Share of Total Retail Sales, in %, 2016e
  • 6.3. Internet Users & Online Shoppers
    • Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 - 2016
    • Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2016
    • Online Shopper Penetration by Age Group, by Gender and Location Type, in % of Internet Users in the Respective Group, 2016
    • Internet User Penetration, in % of Population, and Online Shopper Penetration, in % of Population and in % of Internet Users, by Federal Districts, 2016
  • 6.4. Products
    • Breakdown of B2C E-Commerce Sales by Product Categories, by Domestic and Cross-Border, in %, 2016
    • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • 6.5. Payment
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 - 2016
  • 6.6. Delivery
    • Preferred Delivery Methods in E-Commerce, in % of Online Shoppers, 2014 - 2016
    • Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type, October 2016
  • 6.7. Players
    • B2C E-Commerce Player Overview, July 2017
    • Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2016
    • Top 15 Online Shops by Number of Unique Visitors, in thousands, January 2017

7. Spain

  • 7.1. Trends
    • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 & 2016e
    • Mobile Shopper Penetration, in % of Online Shoppers, 2015 & 2016
    • Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2014 - Q3 2016
    • Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2014 - Q3 2016
    • Breakdown of Online Shoppers by Research and Purchase Channels, in %, May 2016
  • 7.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2010 - 2015
    • B2C E-Commerce Sales, in EUR billion, and Year-on-Year, in %, Q1 2014 - Q3 2016
    • B2C E-Commerce Share of Total Retail Sales, in %, 2015 - 2017f
  • 7.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Online Shopper Penetration, in % of Internet Users, 2011 - 2016
  • 7.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
    • Products Purchased Online, in % of Online Shoppers, 2016
  • 7.5. Payment
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016
  • 7.6. Delivery
    • Breakdown of Acceptable Delivery Time and Preferred Locations for Receiving Orders, in % of Online Shoppers, May 2016
  • 7.7. Players
    • Top 10 E-Commerce Websites, by Number of Unique Visitors, in millions, May 2016

8. Italy

  • 8.1. Trends
    • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 & 2016
    • Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border Imports, in EUR billion, 2012 - 2017f
  • 8.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2011 - 2017f
    • B2C E-Commerce Share of Retail Sales, in %, 2016 & 2017f
  • 8.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Online Shopper Penetration, in % of Internet Users, 2011 - 2016
    • Breakdown of Online Shoppers by Age Group, in %, Q1 2017
  • 8.4. Products
    • Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2013 - 2017f
    • B2C E-Commerce Sales by Category, by Products and Services, in EUR million, 2016 & 2017f
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • 8.5. Payment
    • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016
  • 8.6. Delivery
    • Breakdown of Preferred Courier Services, in % of Online Shoppers, October 2016
  • 8.7. Players
    • Top 10 E-Commerce Websites, by Number of Unique Monthly Visitors*, in millions, June 2017
    • Breakdown of B2C E-Commerce Sales by Player Type, in %, 2017f

9. Netherlands

  • 9.1. Trends
    • Breakdown of Online Purchases by Device, in %, Q1 2016 & Q1 2017
    • Cross-Border Online Shopper Penetration, in % of Individuals, 2015 & 2016
    • Cross-Border Online Spending, in EUR million, 2014 - 2016
  • 9.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2013 - 2017f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016
  • 9.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Online Shopper Penetration, in % of Internet Users, 2011 - 2016
  • 9.4. Product
    • Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2016
  • 9.5. Payment
    • Breakdown of Online Purchases by Payment Methods, in %, 2015 & 2016
  • 9.6. Delivery
    • Top Three Most Important Factors Related to the Delivery Process, in % of Online Shoppers, June 2016
  • 9.7. Players
    • Top 10 B2C E-Commerce Companies by Revenues, in EUR million, 2015

10. Switzerland

  • 10.1. Trends
    • Mobile Shopper Penetration, in % of Internet Users, June 2016
    • Cross-Border Online Spending, in CHF billion, 2015 & 2016
  • 10.2. Sales & Shares
    • Retail E-Commerce Sales, Traditional Mail-Order Sales, and Sales from Cross-Border E-Commerce Purchases Delivered to Pick-Up Station Abroad, in CHF billion, 2013 - 2016*
    • Retail E-Commerce Share of Total Retail Sales, in %, 2016 & 2019f
  • 10.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, September 2016
    • Online Shopper Penetration, in % of Internet Users, 2016
  • 10.4. Products
    • B2C E-Commerce and Mail Order Sales, by Product Category, in CHF billion, 2012 - 2016
  • 10.5. Payment
    • Breakdown of Product Sales of E-Commerce and Mail Order Companies by Payment Methods, in %, 2015 & 2016
  • 10.6. Delivery
    • Reasons for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2016
  • 10.7. Players
    • Top 10 Online Shops by Revenues, in CHF million, 2016

11. Sweden

  • 11.1. Trends
    • Overview of Omnichannel Shoppers, incl. Share of Consumers Who Crossed Multiple Channels in Their Last Purchase, Share of Consumers Who Did Webrooming, Share of Online Shoppers Who Did Showrooming, in %, Average Spending by Consumers Who Crossed Multiple Channels, and Average Spending by Consumers Who Used a Single Channel, in SEK, Q4 2016
    • Mobile Shopper Penetration, in % of Internet Users, 2015 & 2016
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2016
  • 11.2. Sales & Shares
    • B2C E-Commerce Sales, in SEK billion, and Share of Total Retail Sales, in %, 2010 - 2017f
  • 11.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Online Shopper Penetration, in % of Internet Users, 2011 - 2016
  • 11.4. Products
    • B2C E-Commerce Sales, by Segment, in SEK billion, 2016, and Growth, in %, Compared to 2015
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • 11.5. Payment
    • Factors Important at the Time of Payment, in % of Online Shoppers, Q4 2016
    • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q3 2011 -2012, Q4 2013 - 2016
  • 11.6. Delivery
    • Preferred Delivery Methods, in % of Online Shoppers, June 2016
    • Breakdown of Maximum Expected Delivery Time, in % of Online Shoppers, June 2016
  • 11.7. Players
    • Top 20 Online Pure-Play Retailers by Revenues, in SEK million, 2016
    • Top 10 Foreign E-Commerce Websites by Number of Total Visits, in millions, Q1 2017
    • Top 10 Domestic E-Commerce Websites by Total Visits, in millions, Q1 2017

12. Belgium

  • 12.1. Trends
    • Breakdown of Online Spending by Device, in %, Q1 2016 & Q1 2017
    • Devices Used for Online Shopping, in % of Online Shoppers, 2016
    • Breakdown of Perception of the Extent to Which Online Purchases Substitute Offline Purchases, in % of Online Shoppers, 2013 - 2017
  • 12.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2015 & 2016
    • Online Share of Total Consumer Spending, in %, 2016
  • 12.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Online Shopper Penetration, in % of Internet Users, 2011 - 2016
  • 12.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
    • Top 5 Categories by Online Share of Total Spending, in %, 2016
  • 12.5. Payment
    • Breakdown of Online Purchases by Payment Methods, in %, Q1 2016 & Q1 2017
    • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2017, and Change Compared to 2016 and 2011
  • 12.6. Delivery
    • Breakdown of the Amount that Online Shoppers Are Willingness to Pay for Delivery, in % of Online Shoppers, April 2017, and Change Compared to 2016 and 2011
  • 12.7. Players
    • Top 10 Online Retailers by Revenue, 2015/2016
    • Breakdown of Last Online Purchase by Online Shop, in % of Online Shoppers, Q2 2016

13. Austria

  • 13.1. Trends
    • M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 - 2017
    • Mobile Shopper Penetration, in % of Individuals, 12 Months to April 2016 & 2017
  • 13.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2015 & 2016
    • B2C E-Commerce Share of Total Retail Sales, in %, 2016
  • 13.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Online Shopper Penetration, in % of Internet Users, 2011 - 2016
  • 13.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • 13.5. Payment
    • Awareness and Usage of Payment Methods in E-Commerce, in % of Online Shoppers, January 2017
  • 13.6. Delivery
    • Most Important Aspects Related to Delivery, in % of Internet Users, September 2016
  • 13.7. Players
    • Top 10 Online Shops by Revenues, in EUR million, 2015
    • Online Shops, by Share of Internet Users Who Visited and Who Purchased, in %, January 2017

14. Poland

  • 14.1. Trends
    • B2C E-Commerce Overview and International Comparisons, July 2017
    • Devices Used for Shopping-Related Activities, in % of Multi-Device Internet Users, 2015 & 2016
    • Devices Used on Various Stages of Purchase, by Decision, Purchase and Payment, in % of Multi-Device Internet Users, October 2016
  • 14.2. Sales & Shares
    • B2C E-Commerce Sales, in PLN billion, 2016e & 2020f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2016e & 2020f
    • B2C E-Commerce Sales, in EUR billion, and Share of Total Retail Sales, in %, 2015 - 2017f
  • 14.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2012 - 2016
    • Online Shopper Penetration, in % of Individuals, 2012 - 2016
  • 14.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • 14.5. Payment
    • Payment Methods Used in E-Commerce, in % of Individuals, 2015 & 2016
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to December 2016
  • 14.6. Delivery
    • Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2016
    • Breakdown of Maximum Acceptable Delivery Time, in % of Online Shoppers, June 2016
  • 14.7. Players
    • B2C E-Commerce Player Overview, July 2017
    • Top 15 E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2016
    • Top 5 E-Commerce Websites, by Total Website Visits, in millions, Poland's Share of Total Visits, in %, and Estimated Number of Website Visits from Poland, in millions, May 2017

15. Turkey

  • 15.1. Trends
    • B2C E-Commerce Overview and International Comparisons, July 2017
    • Devices Used in Online Shopping, in % of Online Shoppers, January 2017
    • M-Commerce Share of Retail E-Commerce Sales, in %, 2012, 2016 & 2021f
    • Breakdown of Online Shopping Preference, by Domestic and Foreign Online Stores, in % of Online Shoppers, February 2017
  • 15.2. Sales & Shares
    • E-Commerce Sales by Segment, in TRY billion, 2015 & 2016
    • Retail E-Commerce Sales, in TRY billion, and Year-on-Year Change, in %, 2013 - 2016
    • Retail E-Commerce Sales by Segment, by Pure Online Retail and Multichannel Retail, in TRY billion, and Year-on-Year Change, in %, 2016
    • E-Commerce Share of Total Retail Sales, in %, 2012 & 2016
  • 15.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Internet Penetration, by Age Group and Gender, in % of Individuals in Each Group, Q1 2016
    • Online Shopper Penetration, in % of Internet Users, 2011 - 2016
  • 15.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, by Gender, 12 Months to March 2016
    • Product Categories Purchased Online, in % of Online Shoppers, January 2017
  • 15.5. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, January 2017
    • Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2015 - Q1 2017
    • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 - Q1 2017
  • 15.6. Delivery
    • Problems Encountered When Shopping Online, in % of Online Shoppers, by Gender and Total, 12 Months to March 2016
    • Problems Encountered At The Moment of Delivery, in % of Online Shoppers, July 2016
  • 15.7. Players
    • B2C E-Commerce Player Overview, July 2017
    • E-Commerce Websites Purchased from, in % of Online Shoppers, January 2017
    • Preferred E-Commerce Sites, in % of Online Shoppers, July 2016
    • Top 4 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Turkey and Category, June 2017

16. Portugal

  • 16.1. Trends
    • Shopping-Related Activities Performed via Mobile Devices, in % of Internet Users, March 2016
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2016
    • Cross-Border Share of Online Purchases, in %, October 2016
  • 16.2. Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2012 - 2025f
    • B2C E-Commerce Share of Retail Sales, in %, 2015 & 2016e
  • 16.3. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2016
    • Online Shopper Penetration, in % of Internet Users, 2011 - 2016
  • 16.4. Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2016
  • 16.5. Payment
    • Payment Methods Used in E-Commerce, in % of Banked Internet Users, July 2016
  • 16.6. Delivery
    • Preferred Delivery Options, in % of Online Shoppers, September 2016
  • 16.7. Players
    • Foreign E-Commerce Websites Purchased From, in % of Online Shoppers, October 2016
    • Top 3 Retail Website Properties, by Number of Unique Visitors, in thousands, March 2017
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