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市場調查報告書

俄羅斯的B2C電子商務市場:2017年

Russia B2C E-Commerce Market 2017

出版商 yStats.com GmbH & Co. KG 商品編碼 526670
出版日期 內容資訊 英文 73 Pages/Charts
商品交期: 最快1-2個工作天內
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俄羅斯的B2C電子商務市場:2017年 Russia B2C E-Commerce Market 2017
出版日期: 2017年07月11日 內容資訊: 英文 73 Pages/Charts
簡介

本報告提供俄羅斯的B2C電子商務調查,詳細分析俄羅斯的B2C電子商務銷售額,網際網路普及率,網路消費者數,網路消費者明細,法規,付款手段,及個別造訪人數前30大企業等相關資料。

第1章 經營管理摘要

第2章 概要·國際比較

  • B2C電子商務市場概要·國際比較
  • 俄羅斯的B2C電子商務銷售額,與歐洲主要國家的比較
  • 俄羅斯的網際網路普及率,人口比,與歐洲主要國家的比較
  • 俄羅斯網路消費者的普及率,人口比,與歐洲主要國家的比較
  • 俄羅斯網路消費者明細,限國內消費者,國內·跨境消費者,跨境消費者,與歐洲主要國家的比較
  • 俄羅斯的行動消費者的普及率,網路消費者比,與歐洲主要國家的比較

第3章 趨勢

  • B2C電子商務法規趨勢
  • 上網服務中行動裝置的利用,網路用戶比,性別,地區,全體
  • B2C電子商務銷售額的行動商務佔有率
  • 透過智慧型手機購買的最新行動明細
  • 透過行動裝置售出的電子商務平台的前10名,行動消費者比、其他

第4章 銷售額 & 佔有率

  • B2C電子商務的銷售額,5個比較估計·預測
  • B2C電子商務銷售額明細:各地區,國內·跨境
  • 零售總銷售額佔的B2C電子商務的佔有率

第5章 網路用戶 & 網路消費者

  • 活性網路用戶數,滲透率,人口比
  • 網路消費者數,滲透率,人口比
  • 網路消費者明細,各年齡層、其他

第6章 產品

  • B2C電子商務銷售額明細,各類別產品,國內·跨境
  • 線上所購買的產品分類,網路消費者比
  • 線上旅遊的銷售額,與前一年同期比較的變動、其他

第7章 付款

  • 網路購物用的付款手段,網路消費者比
  • 網路購物用的付款手段,網路消費者比,性別,定位類別
  • 合併數位解決方案時,前七名付款整合商,前八大支付網關和前五大收購銀行以及數位代理商使用的前六大電子錢包、其他

第8章 遞送

  • 電子商務中的首選交付方式,在線購物者的百分比
  • 俄羅斯發送的線上購買商品的佔有率
  • 俄羅斯線上商店消費的交貨方式,網路消費者比,定位類別、其他

第9章 企業

  • B2C電子商務企業概要
  • 網路商店的前20名,包含各銷售額的排名,電子商務賣上,順序數等
  • 網路商店的前30名,個別造訪人數、其他
目錄
Product Code: 1330

New publication from yStats.com: Russia takes the lead in Europe as one of the fastest growing B2C E-Commerce markets

Russia maintained the fourth biggest and one of the quickest growing online retail markets in Europe according to results from 2016 cited in the yStats.com report. B2C E-Commerce sales from last year made for a double-digit growth rate after having recovered from a weaker development in sales in 2015. Increases to Internet and online shopper penetration rates furthered this growth, along with a stronger tendency to purchase online and higher prices amongst online and offline retail. Estimations for 2017 are positive, driven by factors such as mobile and cross-border commerce, younger consumers' openness to digital purchasing, and new consumers stemming from rural areas.

More than half of digital buyers in Russia were under 35 in 2016, reveals the yStats.com report. Online shopper penetration is highest amongst major cities, whereas rural areas lag behind. Out of the whole population, fewer than one-quarter of consumers purchased online in 2016, leaving only a one-digit share of retail sales coming from digital commerce, showcasing the vast room left for future development.

M-Commerce and cross-border purchasing is gaining popularity in Russia. Over half of Internet users accessed the Internet with a mobile phone in 2016, with many of them having used these devices to both research and make purchases. In particular, Chinese E-Commerce platform, AliExpress, is of high value to digital consumers in Russia due to its vast product range and lower prices. Nonetheless, local E-Commerce leaders like Wildberries, Lamoda, Eldorado, and Mvideo maintained a sales growth rate ranking above the market average.

Companies Mentioned

  • Alibaba Group,
  • Ozon Holdings Ltd
  • Sberbank Rossii PAO,
  • Ulmart ZAO,
  • Utkonos.ru,
  • Wildberries OOO,
  • X5 Retail Group,

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, July 2017
  • B2C E-Commerce Sales in Russia, Compared to Selected Countries in Europe, in EUR billion, 2016
  • Internet Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2016
  • Online Shopper Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2016
  • Breakdown of Online Shoppers in Russia, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, Compared to Selected Countries in Europe, October 2016
  • Mobile Shopper Penetration in Russia, in % of Online Shoppers, Compared to Selected Countries in Europe, February 2017

3. Trends

  • B2C E-Commerce Regulatory Trends, July 2017
  • Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
  • Product Categories Purchased via Smartphone, in % of Online Shoppers Who Use Smartphones for Product Search, November 2016
  • Breakdown of Latest Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2016
  • Top 10 E-Commerce Platforms Purchased From via Mobile Devices, in % of Mobile Shoppers, 2016
  • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border Imports, in %, 2011 - 2016
  • Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2016
  • Breakdown of Cross-Border Online Purchases by Value in EUR, in %, 2016
  • Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and another City, from Chinese Online Stores and from English Language Online Stores, in %, 2013 - 2016
  • Product Categories Purchased Online, by Purchased from Russian Online Stores, Chinese Online Stores, and English Language Online Stores, in % of Online Shoppers in Russia, September 2016
  • Breakdown of Cross-Border B2C E-Commerce Exports by Product Category, in USD million and in %, 2016e
  • Main Barriers to Cross-Border B2C E-Commerce Exports, in % of Merchants in Russia Selling Goods or Services Online to Other Countries, in %, September 2016

4. Sales & Shares

  • B2C E-Commerce Sales, in RUB billion, by Five Comparative Estimates, 2014 - 2016, and Forecasts, in RUB billion, 2017f, 2020f & 2021f
  • Breakdown of B2C E-Commerce Sales by Regions, by Domestic and Cross-Border, in %, 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016e

5. Internet Users & Online Shoppers

  • Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 - 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2016
  • Breakdown of Online Shoppers by Age Group, in %, 2016
  • Number of Online Shoppers, in thousands, and Online Shopper Penetration, in % of Population in the Respective Group, 2016
  • Online Shopper Penetration by Age Group, by Gender and Location Type, in % of Internet Users in the Respective Group, 2016
  • Internet User Penetration, in % of Population, and Online Shopper Penetration, in % of Population and in % of Internet Users, by Federal Districts, 2016
  • Reasons for Not Buying Online, in % of Individuals Who Do Not Shop Online, 2016
  • Socio-Demographic Groups with the Highest and Lowest Online Shopper Penetration Rates, in % of Adult Population and in % of Adult Internet Users, September 2016
  • Breakdown of Experience with Online Shopping, in % of Adult Population, September 2016
  • Breakdown of Perception of Online Spending Change in 2016 vs. 2015, in % of Online Shoppers, and Reasons for the Increase, in % of Online Shoppers Who Said Their Online Spending Increased, 2016
  • Breakdown of Frequency of Online Shopping, in % of Online Shoppers, August 2016

6. Products

  • Breakdown of B2C E-Commerce Sales by Product Categories, by Domestic and Cross-Border, in %, 2016
  • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2016
  • Breakdown of Online Travel Sales by Segments, in %, 2016
  • Breakdown of Intention to Purchase Groceries Online, in % of Online Shoppers, August 2016

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 - 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2016
  • Top 7 Payment Aggregators, Top 8 Payment Gateways and Top 5 Acquiring Banks and Top 6 E-Wallets Used by Digital Agencies When Integrating Payment Instruments for Digital Solutions, April 2016
  • Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May 2016

8. Delivery

  • Preferred Delivery Methods in E-Commerce, in % of Online Shoppers, 2014 - 2016
  • Share of Online Purchases of Goods Delivered by Russian Post, in %, 2014 - 2016
  • Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type, October 2016
  • Overview of Selected Delivery Companies, incl. Coverage and Number of Service Points, 2016

9. Players

  • B2C E-Commerce Player Overview, July 2017
  • Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2016
  • Top 30 Online Shops by Number of Unique Visitors, in thousands, January 2017
  • Top 10 Online Shops Selling Electronics, in % of Online Shoppers Who Purchased Electronics Online, November 2016
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