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市場調查報告書

歐洲的行動商務市場

Europe M-Commerce 2017

出版商 yStats.com GmbH & Co. KG 商品編碼 521681
出版日期 內容資訊 英文 91 Pages/Charts
商品交期: 最快1-2個工作天內
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歐洲的行動商務市場 Europe M-Commerce 2017
出版日期: 2017年06月29日 內容資訊: 英文 91 Pages/Charts
簡介

本報告提供歐洲的行動商務市場相關調查,提供您世界市場趨勢,各國的行動商務銷售額,行動商務銷售額明細,行動消費者的滲透率,行動商務佔B2C電子商務銷售額的佔有率,及透過行動裝置購買的產品分類等相關分析。

第1章 經營管理摘要

第2章 全球發展趨勢

  • 全球活性行動寬頻加入數
  • 智慧型手機連線數:各地區
  • B2C電子商務整體銷售額中行動商務的佔有率
  • B2C電子商務交易總數中行動的佔有率:主要國家
  • 網路購物偏好的裝置分析:網路消費者
  • 行動消費者的滲透率,網路用戶比,各地區
  • 透過線上設備進行消費相關活動的理由,網路用戶比
  • 透過行動購買的網站/應用類型,行動消費者比,主要各地區
  • 行動消費用的付款手法,行動消費者比,主要地區
  • 透過行動裝置購買的產品分類,行動消費者比
  • 透過行動應用程式購買的網路用戶的佔有率的前6名國家
  • 行動消費者的滲透率,網路消費者比:主要各國·各領域、其他

第3章 歐洲

  • 地區
    • 上網服務所用的設備:各國
    • 行動消費者的滲透率:主要各國和各地
    • 透過行動裝置購買的產品的分類:行動裝置所有者比
    • 行動消費者數,行動消費者滲透率,網路消費者比,購買客人1人每一年行動支出額:各主要國家
    • 主要國家的線上支出的明細:各設備
    • B2C 電子商務交易的行動商務佔有率:各主要國家
    • 行動消費頻率的明細,行動消費者比:各主要國家
    • 透過行動裝置線上購買的理由:行動消費者比、其他
  • 英國
    • 行動商務銷售額,零售電子商務銷售額的行動商務佔有率
    • 行動商務銷售額:各設備,行動商務銷售額佔有率
    • 行動商務銷售額的明細:智慧型手機,平板電腦
    • 行動消費者的滲透率,網路消費者比
    • 轉換率:各設備
    • 透過行動裝置購買的產品分類
    • 行動所進行的消費相關的活動
    • 行動消費應用安裝數的前3名
    • 智慧型手機·平板電腦訪問的零售網站的前10名
  • 德國
  • 法國
  • 俄羅斯
  • 西班牙
  • 義大利
  • 荷蘭
  • 比利時
  • 奧地利
  • 瑞典
目錄
Product Code: 1328

Nearly one-third of European Internet users completed purchases via mobile in 2016, confirms a survey from the yStats.com report. Regional countries with both advanced and emerging markets show a quickly growing increase to M-Commerce sales, leading to their share of total B2C E-Commerce sales rising. The UK, Europe's leading market regarding online retail sales, had one-third of online retail coming from mobile in 2016, stemming from a hefty double-digit share of online shoppers purchasing with smartphones and tablets.

Another key finding highlighted from the yStats.com report is that regarding mobile sales growth, smartphones are outpacing tablets. Smartphone's share of digital purchases increased more rapidly than tablets in countries like Belgium and the Netherlands. Tablets were even overtaken by smartphones in the UK for 2016. Nevertheless, in the UK, tablets retained a superior conversion rate than smartphones. Mobile shoppers from Germany and Russia preferred apps to browsers on both devices.

In terms of product preferences, European mobile shoppers from Russia and the UK chose clothing, whereas those in Belgium and Germany went for books in 2016, reveals the yStats.com report. Amazon dominated the field of mobile in countries like France and the UK, but in Russia mobile buyers preferred AliExpress. Despite these expansions, usability is a major concern, underlined by a quarter of shoppers in Europe that found website navigation for online purchases easier on a desktop.

Covered Regions:

Europe.

Companies Mentioned:

Amazon.com Inc., Alibaba Group Holding Ltd., Cdiscount SA, eBay Inc., Groupon Inc., Tesco PLC, Vente-privee.com SA.

Table of Contents

1. Management Summary

2. Global Developments

  • Number of Active Mobile Broadband Subscriptions Worldwide, in millions and per 100 Inhabitants, by Regions, 2011 - 2016e
  • Number of Smartphone Connections, in millions, by Region, 2010-2021f
  • M-Commerce Share of Total B2C E-Commerce Sales, in %, 2016 & 2021f
  • Mobile Share of B2C E-Commerce Transactions, in %, by Selected Countries, Q2 2016
  • Breakdown of Devices Preferred for Online Shopping, in % of Online Shoppers, 2016
  • Mobile Shopper Penetration, by Total and Via App, in % of Internet Users, by Region, March 2016
  • Reasons to Conduct Shopping-Related Activities On Mobile Devices, in % of Internet Users, by Region, March 2016
  • Types of Websites/Apps Purchased from via Mobile, in % of Mobile Shoppers, by Region, August 2016
  • Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
  • Product Categories Purchased via Mobile Devices, in % of Mobile Shoppers, August 2016
  • Top 6 Countries by Share of Internet Users Who Made a Purchase via Mobile App, in %, March 2016
  • Mobile Shopper Penetration, in % of Online Shoppers, by Selected Countries and Territories, February 2017
  • Share of Online Shoppers Who Believe that Mobile Sites Are Not Easy to Use, in % of Online Shoppers, by Selected Countries and Territories, February 2017
  • Top 3 Technology Investments Planned by Retailers, by In-Store and Outside of Store, in % of Retailers, February 2017

3. Europe

  • 3.1. Regional
    • Devices Used to Access the Internet, in % of Individuals in the EU, by Country, 2016
    • Mobile Shopper Penetration, by Selected Countries and Regional, in % of Mobile Device Owners, April 2016
    • Product Categories Purchased via Mobile Devices, in % of Mobile Device Owners, April 2016
    • Number of Mobile Shoppers, in millions, Mobile Shopper Penetration, in % of Online Shoppers, Annual Mobile Spending per Shopper, in EUR, by Selected Countries, January 2017
    • Breakdown of Online Spending by Device, in %, by Selected Countries, January 2017
    • M-Commerce Share of B2C E-Commerce Transactions, in %, by Selected Countries, Q4 2015 & Q4 2016
    • Breakdown of Frequency of Mobile Shopping, in % of Mobile Shoppers, by Selected Countries, August 2016
    • Reasons for Purchasing Online via Mobile Devices, in % of Mobile Shoppers, by August 2016
    • Share of Online Shoppers Who Consider the Adaptation of Website to Mobile as an Important Criteria When Buying Online, in %, October 2016
    • Consumer Motivation for Switching from Mobile to Desktop to Complete a Purchase, in % of Shoppers, 2015
  • 3.2. UK
    • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2014 - 2020f
    • M-Commerce Sales by Device, in GDP billion, and Share of M-Commerce Sales, in %, 2014 - 2020f
    • Breakdown of M-Commerce Sales by Smartphone and Tablet, in %, December 2015 & December 2016
    • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017f
    • Conversion Rate by Device, in %, Q2 2015 & Q2 2016
    • Product Categories Purchased via Mobile Devices, in % of Mobile Device Owners, April 2016
    • Shopping-Related Activities Conducted via Mobile, in % of Smartphone Owners, July 2016
    • Top 3 Mobile Shopping Apps Installed, in % of Smartphone Owners Who Installed Mobile Shopping Apps, July 2016
    • Top 10 Retail Websites Visited on Smartphones and Tablets, by Rank, December 2016
  • 3.3. Germany
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2015 - 2020f
    • Breakdown of Online Purchases by Mobile and PC, in %, 2015 & 2016
    • Devices Used for Online Shopping, in % of Online Shoppers, 2014 & 2016
    • Share of Mobile Shoppers Who Use Apps for Purchase, in %, by Tablet and Smartphone Shoppers, 2016
    • Product Categories Purchased via Mobile, in % of Mobile Shoppers, by Smartphone and Tablet, February 2016
  • 3.4. France
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2015 - 2020f
    • M-Commerce Share of B2C E-Commerce Sales, in %, Q1 2016 & Q1 2017
    • Activities Conducted via Mobile Devices Before Purchasing, in % of Online Shoppers, September 2016
    • Top 3 Barriers to M-Commerce, in % of Internet Users, February 2016
    • Top 5 E-Commerce Platforms by Monthly Unique Visitors on Mobile, in millions, Q2 2016
    • Top 15 E-Commerce Websites, by Total Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, in Q1 2017
  • 3.5. Russia
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
    • Mobile Devices Used to Access the Internet, in % of Internet Users by Gender, Area and Total, 2016
    • Mobile Shopper Penetration, in % of Online Shoppers Who Use Smartphones for Product Search, November 2016
    • Product Categories Purchased via Smartphone, in % of Online Shoppers Who Use Smartphones for Product Search, November 2016
    • Breakdown of Latest Mobile Purchase by Purchase Made through App and Browser, in % of Mobile Shoppers, in %, 2016
    • Top 10 E-Commerce Platforms Purchased From via Mobile Devices, in % of Mobile Shoppers, 2016
  • 3.6. Spain
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2015 & 2016e
    • Mobile Shopper Penetration, in % of Online Shoppers, 2015 & 2016
    • Product Categories Purchased via Mobile Devices, in % of Online Shoppers, 2016
  • 3.7. Italy
    • M-Commerce Sales, in EUR billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2015 & 2016
    • Breakdown of M-Commerce Sales by Product Categories, in %, 2016
  • 3.8. Netherlands
    • Breakdown of Online Purchases by Device, in %, Q1 2016 & Q1 2017
  • 3.9. Belgium
    • Breakdown of Online Spending by Device, in %, Q1 2016 & Q1 2017
    • Devices Used for Online Shopping, in % of Online Shoppers, 2016
    • Top 20 Product Categories to Purchase via Mobile Devices, in % of Future Mobile Shoppers, April 2016
  • 3.10. Austria
    • M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 - 2017
    • Mobile Shopper Penetration, in % of Individuals, 12 Months to April 2016 & 2017
    • Share of Online Retailers With Additional Distribution Channels, in % of Online Retailers, 2016
  • 3.11. Sweden
    • Mobile Shopper Penetration, in % of Internet Users, 2015 & 2016
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