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市場調查報告書

韓國的B2C 電子商務市場

South Korea B2C E-Commerce Market 2017

出版商 yStats.com GmbH & Co. KG 商品編碼 512737
出版日期 內容資訊 英文 54 Pages/Charts
商品交期: 最快1-2個工作天內
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韓國的B2C 電子商務市場 South Korea B2C E-Commerce Market 2017
出版日期: 2017年06月07日 內容資訊: 英文 54 Pages/Charts
簡介

本報告提供韓國的B2C 電子商務市場相關調查分析,市場趨勢,銷售額和佔有率,網路用戶和網路購物者,產品,付款,發送,主要企業等相關的系統性資訊。

第1章 經營管理摘要

第2章 概要與國際比較

  • B2C 與電子商務市場概要國際比較
  • 韓國的B2C 電子商務銷售額,零售總銷售額中B2C 電子商務的佔有率
  • 韓國的零售電子商務銷售額
  • 韓國的網際網路普及率
  • 韓國的網際網路連接平均速度

第3章 趨勢

  • B2C 電子商務市場趨勢概要
  • 網路購物上使用最多的設備的明細
  • 行動購物普及率
  • B2C 電子商務銷售額中的行動商務的佔有率
  • 行動商務銷售額,電子商務銷售額的佔有率
  • 行動商務銷售額:各產品類型
  • O2O (online to offline) 服務的意識和利用
  • 跨境電子商務進口
  • 跨境電子商務出口
  • 跨境電子商務的明細:各國和各地,進口、出口
  • 跨境電子商務出口、進口的明細:各產品類型

第4章 銷售額和佔有率

  • 零售電子商務銷售額,與前一年同期比較
  • 對零售總銷售額的電子商務佔有率
  • 零售電子商務銷售額預測

第5章 網路用戶和網路購物者

  • 網路用戶數,普及率
  • 網路購物者普及率:各設備
  • 網路購物的頻率的明細
  • 網路購物者的群組的明細:每月的平均購買數

第6章 產品

  • 電子商務銷售額:各產品類型
  • 線上最多售出的產品類型前十名

第7章 付款

  • 網路購物使用的付款方式
  • 手機付款的使用目的

第8章 發送

  • 發送服務概要:2大電子商務企業

第9章 企業

  • B2C 電子商務企業概要
  • 主要的購買用電子商務平台
  • 電子商務網站前十名:固有的顧客數
  • 電子商務行動應用程式前十名:固有的用戶數
目錄
Product Code: 1324

New yStats.com publication: South Korea's advanced E-Commerce market still shows room for growth in the field of mobile

Not only does South Korea have Asia's third biggest E-Commerce market, it is also one of the most progressive online retail markets both in Asia and worldwide. According to information from the yStats.com report, E-Commerce sales already made up nearly 20% of total retail sales in 2016 due to factors such as a developed Internet infrastructure and having the highest Internet penetration rate in the region. Over half of Internet users purchased products online and among them, 2 in 3 made monthly purchases.

Globally, the most popular categories of items purchased online consisted of travel, clothes and electronics and South Korea also followed suit in 2016. The online purchasing of groceries in South Korea is an outlier, underlines the yStats.com report. FMCG purchases completed online made up a double-digit share of retail sales in this category in 2016, whereas other more mature markets like the USA, the UK, and France had only single-digit shares. More than half of online grocery sales came from M-Commerce.

The degree of M-Commerce use is nearly unprecedented in South Korea, reveals the yStats.com report. Over half of online retail sales in South Korea came from mobile last year. Convenience is a major driver of M-Commerce, with smartphones ranking both as the most preferred device for online shopping and being used more frequently than computers.

M-Commerce has double the growth rate of total online retail sales, thus market players are becoming more accommodating to the field of mobile. Popular shopping apps like 11Street and Coupang both had a seven-digit number of users, but the leading player, Ebay Korea, still holds the largest market share of sales.

Companies Mentioned

eBay Korea Co. Ltd., SK Group, Forward Ventures Co. Ltd., Wemakeprice Inc.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • Overview of B2C E-Commerce Market and International Comparisons, May 2017
  • B2C E-Commerce Sales in South Korea, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, Compared to Worldwide and Selected Territories in Asia, 2011, 2016 & 2021f
  • Retail E-Commerce Sales in South Korea, in USD billion, and CAGR, in %, Compared to Selected Countries in Asia-Pacific, 2016 & 2021f
  • Internet Penetration in South Korea, in % of individuals, Compared to Selected Countries in Asia-Pacific, 2014-2020f
  • Average Internet Connection Speed in South Korea, in MBPS, Compared to Selected Countries in Asia-Pacific, Q4 2016

3. Trends

  • Overview of B2C E-Commerce Market Trends, May 2017
  • Breakdown of Devices Most Used for Online Shopping, in % of Online Shoppers, January 2017
  • Mobile Shopper Penetration, in % of Internet Users, by Age Group and Total, Q3 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
  • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2014-2016
  • M-Commerce Sales by Product Category, in KRW billion, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016
  • Awareness and Usage of Online-to-Offline Services, in % of Internet Users, Q3 2016
  • Cross-Border E-Commerce Imports, in KRW billion, 2014 - 2016
  • Cross-Border E-Commerce Exports, in KRW billion, 2014 - 2016
  • Cross-Border E-Commerce Exports, in KRW billion, 2014 - 2016
  • Breakdown of Cross-Border E-Commerce by Country and Region, by Imports and Exports, in %, 2016
  • Breakdown of Cross-Border E-Commerce Exports and Imports by Product Category, in KRW billion, and Year-on-Year Change, in %, 2015 & 2016

4. Sales & Shares

  • Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2010-2016
  • E-Commerce Share of Total Retail Sales, in %, February 2016 & February 2017
  • Retail E-Commerce Sales Forecast, in USD billion, and CAGR, in %, by Two Comparative Estimates, 2016 & 2021f

5. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 - 2016
  • Online Shopper Penetration, by Device and Total, in % of Internet Users, Q3 2016
  • Breakdown of Online Shopping Frequency, in % of Online Shoppers, Q3 2016
  • Breakdown of Online Shoppers into Groups by Average Number of Online Purchases Per Month, by PC and Mobile Shoppers, in %, January 2017

6. Products

  • E-Commerce Sales by Product Category, in KRW billion, 2015 & 2016, and Year-on-Year Change, in %, 2016
  • Top 10 Product Categories Most Purchased Online, in % of Online Shoppers, Q3 2016

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, Q3 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by PC and Mobile, Q3 2016
  • Purposes of Using Mobile Payments, in % of Mobile Payment Users, September 2015

8. Delivery

  • Overview of Delivery Services Offered by the Top 2 E-Commerce Players, May 2017

9. Players

  • Overview of B2C E-Commerce Players, May 2017
  • Top E-Commerce Platforms Purchased from, in % of Mobile Shoppers and PC Shoppers, January 2017
  • Top 10 E-Commerce Websites by Unique Visitors, in millions, and Reach, in %, April 2017
  • Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2017
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