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市場調查報告書

中國B2C電子貿易市場:2017年

China B2C E-Commerce Market 2017

出版商 yStats.com GmbH & Co. KG 商品編碼 506859
出版日期 內容資訊 英文 76 Pages/Charts
商品交期: 最快1-2個工作天內
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中國B2C電子貿易市場:2017年 China B2C E-Commerce Market 2017
出版日期: 2017年05月24日 內容資訊: 英文 76 Pages/Charts
簡介

本報告針對中國B2C電子貿易市場調查分析、提供市場動向、銷售量與佔有率、網路使用者與線上消費者、產品、支付、運送、主要企業情報。

第1章 摘要整理

第2章 概要與國際比較

  • 電子貿易市場概要與國際比較
  • 中國B2C電子貿易銷售量、零售總銷售量的B2C電子貿易佔有率
  • 中國零售電子貿易銷售量

第3章 動向

  • 跨國電子貿易市場概要與動向
  • 跨國零售電子貿易銷售量、進出口分類
  • 跨國零售電子貿易進口、前一年比例
  • 跨國線上消費者、普及率
  • 跨國線上消費者普及率
  • 跨國線上購物主要產品種類與主要國家
  • 未來使用的跨國線上購物網站種類
  • 跨國零售電子貿易進口詳情、當地平台分類
  • 行動網路使用者數、普及率
  • 行動消費者數、普及率
  • 行動貿易銷售量、零售電子貿易總銷售量比率
  • 電子貿易網站連結方法
  • 安裝的行動購物行動程式
  • 使用的行動購物行動程式數量詳情
  • 使用WeChat購物的WeChat使用者佔有率
  • 投稿線上產品使用感想的線上消費者佔有率
  • 線上購物的契機

第4章 銷售量與佔有率

  • 零售電子貿易銷售量
  • 零售總銷售量的電子貿易佔有率
  • 零售電子貿易銷售量詳情、B2C、C2C分類
  • 地方的零售電子貿易銷售量

第5章 網路使用者與線上消費者

  • 網路使用者數、普及率
  • 總人口與網路使用者詳情、都市、地方分類
  • 網路普及率、都市、地方分類
  • 線上消費者數、普及率
  • 線上消費者、都市、地方分類、普及率
  • 1∼2線都市與3∼4線都市電子貿易概要
  • 網路使用者詳情、性別分類、年齡層分類
  • 線上消費者詳情、性別分類、年齡層分類
  • 喜愛線上購物的3大理由

第6章 產品

  • 線上購買的10大產品種類
  • 服飾、電子B2C電子貿易銷售量
  • 零售電子貿易銷售量詳情、B2C、C2C分類、產品種類分類
  • 購買管道、線上、行動、物理分類、產品種類分類

第7章 支付

  • 線上、行動支付動向與企業新聞
  • 電子貿易銷售量電子錢包佔有率
  • 線上購物使用的支付方法
  • 電子貿易使用的支付方法詳情
  • 第三方線上支付GMV詳情、企業分類
  • 第三方行動支付GMV詳情、企業分類

第8章 運送

  • 今後2年使用的購物管道詳情
  • 喜歡的交貨時間詳情
  • B2C電子貿易企業排名、運送服務滿意度分類

第9章 企業

  • 10大企業、B2C電子貿易GMV佔有率分類
  • B2C電子貿易GMV詳情、企業分類
  • Amazon.cn、JD.com、Tmall.com網站訪問數
  • Tmall.com檔案
  • JD.com檔案
  • Vipshop Holdings檔案
目錄
Product Code: 1322

According to findings in the yStats.com publication, China is forecasted to account for over half of the global online retail market in 2017. The combination of their enormous population and a robust online shopper penetration has led to China maintaining its rank as the world's largest E-Commerce market, despite an Internet penetration rate of just about half of the population.

Due to a double digit share of total retail sales coming from E-Commerce, China is categorized as having a maturing online market. About 2 in 3 Internet users from urban areas already shop online, with even a higher number in major cities. Various sources cited within the yStats.com report foresee that China's Internet retail sales will start to see declining growth rates in the future.

Nevertheless, the growth rate through 2020 is projected to remain in the double-digits due to factors such as expanding Internet and online shopper penetration, boosted frequency of digital purchases by urban customers, and an increase in E-Commerce sales from rural China. Official statistics cited by yStats.com revealed that between 2015 and 2016, E-Commerce sales amongst rural areas doubled.

When looking at the competition, over three-quarters of Chinese B2C E-Commerce sales stem from the top two platforms: Tmall.com and JD.com. The yStats.com publication showcases that the leader, Tmall.com, kept a market share in 2016 of over 50%, while JD.com saw a slight increase in share in comparison with 2015. Both platforms have made investments to offline retail channels in an effort to increase omnichannel capabilities.

Companies Mentioned

Wal-Mart Stores Inc., Amazon.com Inc., JD.com Inc., Suning Commerce Group Co. Ltd., Alibaba Group Holdings Ltd., Vipshop Holdings Ltd.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • E-Commerce Market Overview and International Comparisons, May 2017
  • China's B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, Compared to Total Worldwide and Selected Territories in Asia, 2011, 2016 & 2021f
  • Retail E-Commerce Sales in China, in USD billion, and CAGR, in %, Compared to Selected Countries in Asia-Pacific, 2016 & 2021f

3. Trends

  • Cross-Border E-Commerce Market Overview and Trends, February 2017
  • Cross-Border Retail E-Commerce Sales, by Imports and Exports, in CNY billion, 2013 - 2015 & 2020f
  • Cross-Border Retail E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2013 - 2019f
  • Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, in % of Internet Users and in % of Population, 2014 - 2020f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014 & 2015
  • Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, March 2016
  • Types of Websites to Use for Cross-Border Online Shopping in the Future, in % of Cross-Border Online Shoppers in China, March 2016
  • Breakdown of Cross-Border Retail E-Commerce Imports, by Local Platforms, in %, Q4 2016
  • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2016
  • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2016
  • M-Commerce Sales, in CNY billion and in % of Total Retail E-Commerce Sales, by Four Comparative Estimates, 2014 - 2020f
  • Ways Used to Access E-Commerce Websites, in % of Online Shoppers, 2016
  • Mobile Shopping Apps Installed, in % of Online Shoppers, 2016
  • Breakdown of Number of Mobile Shopping Apps Used, in %, 2015
  • Share of WeChat Users Who Have Shopped from WeChat, in %, and Breakdown of Channels Used for Shopping from WeChat, in %, January 2016
  • Share of Online Shoppers Who Leave Online Product Reviews, in %, Compared to Global Average, and Channels Used to Leave an Online Product Review, in %, 2016
  • Triggers for an Online Purchase, in % of Online Shoppers, 2016

4. Sales & Shares

  • Retail E-Commerce Sales (incl. B2C and C2C), in CNY billion, CAGR, in %, by Six Comparative Estimates, 2014 - 2020f
  • Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 - 2021f
  • E-Commerce Share of Total Retail Sales, in %, by Nine Comparative Estimates, 2014 - 2021f
  • Breakdown of Retail E-Commerce Sales by B2C and C2C, in %, 2012 - 2019f
  • Retail E-Commerce Sales in Rural Areas, in CNY billion, and Share of Nationwide Retail E-Commerce Sales, in %, 2015 & 2016

5. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Population, 2012 - 2016
  • Breakdown of Total Population and Internet Users by Urban and Rural, in %, 2016
  • Internet Penetration, by Urban and Rural, in % of Population, 2010 - 2015
  • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2016
  • Online Shoppers by Urban and Rural, in millions, and Penetration, in % of Internet Users, 2014 & 2015
  • Overview of E-Commerce in Tier 1-2 and Tier 3-4 Cities, incl. Share of National E-Commerce GMV, in %, Online Shopper Penetration, in % of Internet Users, Number of Online Shoppers, in millions, and Online Shopper Growth, in %, January 2016
  • Breakdown of Internet Users by Gender and Age Group, in %, 2016
  • Breakdown of Online Shoppers by Gender & Age Group, in %, 2016
  • Top 3 Reasons to Prefer Shopping Online, in % of Online Shoppers, 2016

6. Products

  • Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2015
  • B2C E-Commerce Sales of Apparel and Electronics, in CNY billion, Q3 2014 - Q3 2016
  • Breakdown of Retail E-Commerce Sales by B2C and C2C, by Product Category, 12 Months to July 2016
  • Channels Purchased From, by Online, Mobile and Physical, by Product Category, in % of Consumers, Q3 2016

7. Payment

  • Online and Mobile Payment Trends and News about Players, 2016
  • E-Wallet's Share of E-Commerce Sales, in %, 2015
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
  • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
  • Breakdown of Third-Party Online Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2016
  • Breakdown of Third-Party Mobile Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2016

8. Delivery

  • Breakdown of Shopping Channels to be Used in the Next 2 Years, in % of Online Shoppers, Q3 2016
  • Breakdown of Preferred Delivery Days, in % of Online Shoppers, 2016
  • Ranking of B2C E-Commerce Companies by Satisfaction with Delivery Service, in % of Online Shoppers, 2016

9. Players

  • Top 10 Market Players by Share of B2C E-Commerce GMV, in %, H1 2016
  • Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016
  • Breakdown of B2C E-Commerce GMV by Market Players, in %, 2015 & 2016
  • Website Visits to Amazon.cn, JD.com and Tmall.com, in millions, November 2016 & April 2017
  • Profile of Tmall.com, May 2017
  • Profile of JD.com, May 2017
  • Profile of Vipshop Holdings, May 201
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