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市場調查報告書

東南亞的B2C 電子商務市場:2017年

Southeast Asia B2C E-Commerce Market 2017

出版商 yStats.com GmbH & Co. KG 商品編碼 504497
出版日期 內容資訊 英文 152 Pages/Charts
商品交期: 最快1-2個工作天內
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東南亞的B2C 電子商務市場:2017年 Southeast Asia B2C E-Commerce Market 2017
出版日期: 2017年05月17日 內容資訊: 英文 152 Pages/Charts
簡介

本報告提供東南亞的B2C 電子商務市場相關調查分析,地區、主要國家的市場趨勢,銷售額的成果與預測,市場佔有率,產品類型,用戶數,普及率,主要企業等相關的系統性資訊。

第1章 經營管理摘要

第2章 地區概要

  • 東南亞的B2C 電子商務銷售額
  • 亞太地區、全球東南亞的B2C 電子商務銷售額佔有率
  • 東南亞的B2C 電子商務銷售額,各國
  • B2C 電子商務對零售總銷售額、零售電子商務銷售額,及零售總銷售額的佔有率
  • 東南亞的B2C 電子商務銷售額預測,各國
  • 東南亞的零售總銷售額佔的B2C 電子商務的佔有率,各國
  • 東南亞的線上的飯店、機票的銷售額,各國
  • 東南亞的線上Ride的銷售額,各國
  • 東南亞的網際網路普及率,各國
  • 東南亞的固定網際網路平均連接速度,各國
  • 東南亞的網路用戶成長率,各國
  • 東南亞的網路用戶數,各國
  • 線上檢索產品/服務的網路用戶數,各國
  • 東南亞的網路消費者的明細:主要城市,其他地區,各國
  • 網路購物偏好的電子商務平台前十名,排行榜,各國

第3章 印尼

  • 概要
  • 趨勢
  • 銷售額 & 佔有率
  • 網路用戶 & 網路消費者
  • 產品
  • 付款
  • 發送
  • 企業

第4章 泰國

第5章 新加坡

第6章 馬來西亞

第7章 越南

第8章 菲律賓

目錄
Product Code: 1321

With estimated growth rates in the double digits, Southeast Asia is leaving its mark on the worldwide E-Commerce scene. E-Commerce accounts for a very low percentage of total retail sales in this region, however, increases to broadband and mobile connectivity in combination with a consumer openness to online retail leave market potential high. Third party sources cited in the yStats.com report confirm that the region's online retail is expected to include a strong double-digit figure in USD billions by 2025. This trend is also catching hold amongst national governments, who have also implemented various programs to boost their local E-Commerce.

Indonesia has the biggest and quickest growing online retail market in Southeast Asia, relays yStats.com research. Thailand's E-Commerce market ranks second and also has the highest rate of M-Commerce penetration. Nearly half of online spending in Thailand came from M-Commerce in 2016. Regarding Singapore, it contains the region's most advanced E-Commerce market, the largest B2C E-Commerce share of total retail sales, and the highest Internet penetration and speed. Malaysia also has a robust Internet user penetration, however, only about one in three of them made purchases online. Vietnam and the Philippines contain relatively nascent, but rapidly developing online retail markets.

Data from the yStats.com report ranks Lazada as a major E-Commerce player in Southeast Asia due to it being the most visited online retail website in most of the countries. Other top players include Vietnam's Mobile World, Malaysia's 11Street, and Singapore's Giosis. Furthermore, despite the lack of local operations, Amazon is majorly influencing this region's emerging markets.

Covered Regions:

Southeast Asia / Indonesia, Malaysia, Singapore, Thailand, Philippines, Vietnam.

Companies Mentioned:

aCommerce Co. Ltd., Alibaba Group Holding Ltd, Amazon.com Inc, Ascend Commerce Co. Ltd., Ayala Corporation, Central Group, Deutsche Post AG, Elevania ID, Facebook Inc., FPT Corporation, Giosis Pte. Ltd., Instagram Inc., Lazada Group SA, LINE Corporation, MasterCard Inc., MatahariMall.com, Mobile World JSC, Mudah.my, OLX Inc., Paypal Inc., RedMart Ltd., Tiki Corporation, Tokopedia PT, Visa Inc., VNG Corporation, Zalora Group, 11street Co. Ltd.

Table of Contents

1. Management Summary

2. Regional Overview

  • B2C E-Commerce Sales in Southeast Asia, in USD billion, by Four Comparative Estimates, 2015, 2016, 2020f & 2025f
  • Southeast Asia's Share of B2C E-Commerce Sales in Asia-Pacific and Worldwide, in %, 2011, 2016, & 2021f
  • B2C E-Commerce Sales in Southeast Asia, by Country, in USD million, 2015
  • Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia, by Country, 2016e
  • B2C E-Commerce Sales in Southeast Asia, by Country, in USD billion, 2015 & 2025f
  • B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, in %, 2015 & 2025f
  • Online Hotel and Airline Sales in Southeast Asia, by Country, in USD billion and in % of Total Hotel and Airline Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Online Ride Sales in Southeast Asia, by Country, 2015 & 2025f, and CAGR, in %, 2015-2025f
  • Internet Penetration in Southeast Asia, by Country, in % of Individuals, 2015
  • Average Fixed Internet Connection Speed in Southeast Asia, by Country, in MBPS, Q2 2016
  • Internet Users Growth in Southeast Asia, by Country, in %, January 2017 Compared to January 2016
  • Internet Users in Southeast Asia, by Country, in millions, 2015 & 2020f
  • Number of Internet Users Who Research Products or Services Online, by Country, in millions, 2015
  • Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Singapore, in %, November 2015
  • Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, November 2015

3. Indonesia

  • 3.1. Overview
    • Overview of B2C E-Commerce Market and International Comparisons, March 2017
  • 3.2. Trends
    • Overview of E-Commerce Trends, March 2017
    • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2016
    • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, August 2016
    • Social Platforms Most Recognized as Platforms for Buying and Selling Online, by Social Media and Online Forum, in % of Internet Users, June 2016
  • 3.3. Sales & Shares
    • Retail E-Commerce Sales, in USD billion, by Six Comparative Estimates, 2014-2019f & 2025f
    • E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
  • 3.4. Internet Users & Online Shoppers
    • Internet User Penetration, in % of Individuals, 2010 - 2015
    • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, by Urban, Rural and Total, 2016e
    • Perceived Advantages and Disadvantages of Online Shopping, in % of Internet Users, June 2016
  • 3.5. Product
    • B2C E-Commerce Sales by Selected Product Categories, in IDR billion, 2014 & 2015e
    • B2C E-Commerce Sales Growth by Product Category, incl. “Apparel and Footwear”, in % CAGR, 2014 - 2019f
  • 3.6. Payment
    • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, December 2016
    • Reasons to Choose an E-Commerce Website to Buy From, in % of Online Shoppers, August 2016
  • 3.7. Delivery
    • Overview of E-Commerce Delivery, March 2017
  • 3.8. Players
    • Overview of E-Commerce Players, March 2017
    • Most Frequently Used E-Commerce Websites, in % of Online Shoppers, by Age Group, August 2016
    • Top 6 E-Commerce Websites, by Total Visits, in millions, February 2017

4. Thailand

  • 4.1. Overview
    • Overview of B2C E-Commerce Market and International Comparisons, March
  • 4.2. Trends
    • Overview of E-Commerce Trends, March 2017
    • Devices Used to Access the Internet, in % of Internet Users, Q1 2016
    • M-Commerce Spending, in THB billion, and Share of Total Online Spending, in %, 2016e - 2018f
    • Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016
    • Breakdown of E-Commerce Sales of Retail and Wholesale Companies in Thailand, by Online Sales Channel, incl. “Social Media”, in %, 2015
    • Breakdown of Online Shoppers, by Domestic Only Shoppers, Domestic and Cross-Border Shoppers, and Cross-Border Only Shoppers, in %, October 2016
  • 4.3. Sales & Shares
    • Online Spending, in THB billion, 2016e - 2018f
    • Retail E-Commerce Sales, in USD billion, 2016e & 2020f
    • E-Commerce Share of Total Retail Sales, in %, 2016e & 2017f
  • 4.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2010-2016
    • Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016
  • 4.5. Products
    • Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2016
    • B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f
  • 4.6. Payment
    • Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016
  • 4.7. Delivery
    • Overview of B2C E-Commerce Delivery, March 2017
  • 4.8. Players
    • Overview of B2C E-Commerce Players, March 2017
    • Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand's Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017
    • Top 6 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand's Share of Website Visits, in %, and Estimated Number of Visits from Thailand, in millions, February 2017

5. Singapore

  • 5.1. Overview
    • Overview of B2C E-Commerce Market and International Comparisons, March 2017
  • 5.2. Trends
    • Overview of B2C E-Commerce Trends, March 2017
    • Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Only, in %, October 2016
    • Breakdown of Cross-Border Online Spending by Countries, in % and in SGD million, 2016e
    • Breakdown of Devices Used for Research and Purchase Online, in % of Online Shoppers, September 2016
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2011 - 2015
    • Share of Internet Users Who Would Shop More at Online Retailers if They Provided Similar Loyalty Benefits as Traditional In-Store Retailers, in %, and 5 Most Appealing Loyalty Features, May 2016
  • 5.3. Sales & Shares
    • B2C E-Commerce Share of Total Retail Sales, in % and in SGD billion, 2016
    • Retail E-Commerce Sales, in SGD billion, 2016e & 2017f
    • Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2015 - 2020f
  • 5.4. Internet Users & Online Shoppers
    • Number of Broadband Subscriptions by Type, in thousands, 2011-2016
    • Online Shopper Penetration, in % of Adult Internet Users, 2016
  • 5.5. Products
    • Top 3 Product Categories by Rank Purchased by Online Shoppers, by Monthly Income, 2016
  • 5.6. Payment
    • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
  • 5.7. Delivery
    • Top 3 Delivery Options, in % of Online Shoppers, June 2016
  • 5.8. Players
    • Overview of B2C E-Commerce Players, March 2017
    • Top 10 Local B2C/C2C E-Commerce Websites, incl. Total Website Visits, in millions, Singapore's Share of Website Visits, in %, and Estimated Number of Visits from Singapore, in millions, February 2017
    • Share of Online Shoppers Who Would Buy Less from E-Commerce Sites They Currently Shop With if Amazon Launched a Singapore-Based Site, by Selected E-Commerce Sites, in %, November 2016

6. Malaysia

  • 6.1. Overview
    • Overview of B2C E-Commerce Market and International Comparisons, March 2017
  • 6.2. Trends
    • Overview of Regulatory B2C E-Commerce Trends, March 2017
    • Top 20 Activities Conducted via Connected Mobile Devices, incl. Shopping-Related, in % of Internet Users, March 2016
    • M-Commerce Sales, in MYR million, and Share of Total B2C E-Commerce Sales, in %, 2013 - 2020f
    • Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016
  • 6.3. Sales & Shares
    • B2C E-Commerce Sales, in MYR billion, 2011 & 2016
    • B2C E-Commerce Share of Total Retail Sales, in %, 2011 & 2016
    • B2C E-Commerce Sales, in USD billion, 2015 & 2025f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
  • 6.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Households, 2011 - 2016
    • Breakdown of Broadband Subscriptions by Mobile and Fixed, in millions, Q1 2015- Q3 2016
    • Breakdown of Internet Users by Internet Users Who Shop Online, Who Do Webrooming Only, and Who Do Not Shop Online, in %, 2015
  • 6.5. Product
    • Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2016
    • Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2015
  • 6.6. Payment
    • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, November 2016
  • 6.7. Delivery
    • Breakdown of Expected Delivery Times, in % of Online Shoppers, November 2016
  • 6.8. Players
    • Overview of B2C E-Commerce Players, March 2017
    • Breakdown of Online Marketplaces Preferred for Online Shopping, in % of Online Shoppers, 2015
    • Top 9 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Malaysia's Share of Website Visits, in %, and Estimated Number of Visits from Malaysia, in millions, February 2017

7. Vietnam

  • 7.1. Overview
    • Overview of B2C E-Commerce Market and International Comparisons, April 2017
  • 7.2. Trends
    • Overview of E-Commerce Trends, April 2017
    • Smartphone Users, in millions, and Penetration, in % of Population, 2015 - 2020f
    • Devices Used for Online Shopping, in % of Online Shoppers, August 2016
    • Online Shopping Channels, incl. “Social Network”, in % of Online Shoppers, 2015
  • 7.3. Sales & Shares
    • B2C E-Commerce Sales, in USD million, and Share of Retail Sales, in %, 2011 & 2016e
    • Retail E-Commerce Sales, in USD billion, 2016e & 2017f
    • B2C E-Commerce Sales, in USD billion, 2015 & 2025f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
  • 7.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2010 - 2015
    • Number of Internet Users, in millions, 2011 & 2015
    • Online Shopper Penetration, in % of Daily Internet Users, 2014 & 2015
  • 7.5. Products
    • Product Categories Purchased in E-Commerce, in % of Online Shoppers, August 2016
  • 7.6. Payment
    • Breakdown of Payment Methods Used in E-Commerce, in % Online Shoppers, August 2016
  • 7.7. Delivery
    • Breakdown of Forms of Delivery Services Used by E-Commerce Companies, in % of E-Commerce Companies, 2015
  • 7.8. Players
    • Overview of B2C E-Commerce Players, April 2017
    • Breakdown of B2C E-Commerce Sales by Top 6 Players and Others, in %, 2015
    • Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Vietnam's Share of Website Visits, in %, and Estimated Number of Visits from Vietnam, in millions, February 2017

8. Philippines

  • 8.1. Overview
    • Overview of B2C E-Commerce Market and International Comparisons, April 2017
  • 8.2. Trends
    • Overview of B2C E-Commerce Trends, April 2017
    • Mobile Shopper Penetration, in % of Individuals, Q4 2015 & Q4 2016
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, Q4 2015
  • 8.3. Sales & Shares
    • B2C E-Commerce Sales, in PHP billion, and Share of Total Retail Sales, in %, 2011 - 2016
    • B2C E-Commerce Sales, in USD billion, 2015 & 2025f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
  • 8.4. Internet Users & Online Shoppers
    • Internet Penetration, in % of Individuals, 2010 - 2015
    • Shopping-Related Activities Carried Out Online, in % of Individuals, H2 2016
  • 8.5. Products
    • B2C E-Commerce Sales by Product Category, in PHP million, 2016
  • 8.6. Payment
    • Share of Online Shoppers Paying with Cash on Delivery, in %, Q4 2015
  • 8.7. Delivery
    • Overview of B2C E-Commerce Delivery, April 2017
  • 8.8. Players
    • Overview of E-Commerce Players, April 2017
    • Breakdown of Online Spending by E-Commerce Websites, in %, May 2015
    • Top 8 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Philippines' Share of Website Visits, in %, and Estimated Number of Visits from Philippines, in millions, February 2017
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