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市場調查報告書

全球服飾B2C 電子商務市場 2016年

Global Clothing B2C E-Commerce Market 2016

出版商 yStats.com GmbH & Co. KG 商品編碼 367486
出版日期 內容資訊 英文 144 Pages/Charts
商品交期: 最快1-2個工作天內
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全球服飾B2C 電子商務市場 2016年 Global Clothing B2C E-Commerce Market 2016
出版日期: 2016年08月18日 內容資訊: 英文 144 Pages/Charts
簡介

去年,全球網路消費者有50%以上購買了服飾。關於網路消費者的佔有率,服飾成為在巴西、中國、俄羅斯、英國及美國等全球許多國家中第1名的分類。

本報告提供全球服飾B2C 電子商務市場相關調查,全球,地區,及主要國家的服飾B2C 電子商務市場趨勢,統計,及競爭情形等相關彙整。

第1章 經營管理摘要

第2章 全球

  • 線上被購買的產品的分類,含「流行相關產品」,網路消費者比
  • 線上最售出的產品的分類,性別,含「服裝」,網路消費者比
  • 超過國境售出的產品的分類,含「服飾鞋子」,跨境網路消費者
  • 「服飾鞋子」的購買偏好的流通管道的明細:網路消費者比
  • 服飾電子商務的網站:前20名

第3章 亞太地區

  • 已發展的市場
    • 日本
    • 韓國
    • 澳洲
  • 新興市場
    • 中國
    • 印度
    • 印尼
    • 泰國

第4章 歐洲

  • 地區
  • 已發展的市場
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
  • 新興市場
    • 俄羅斯
    • 波蘭
    • 土耳其

第5章 北美

  • 美國
  • 加拿大

第6章 南美

  • 地區
  • 巴西
  • 墨西哥
  • 阿根廷
  • 哥倫比亞
  • 智利
  • 秘魯

第7章 中東

  • 地區
  • UAE
  • 沙烏地阿拉伯
  • 伊朗
  • 以色列
  • 卡達

第8章 非洲

  • 南非
  • 奈及利亞
  • 埃及
  • 摩洛哥
目錄
Product Code: 1276

"New report from yStats.com shows apparel as the leading product category in online retail"

The yStats.com report shows that worldwide, more than 50% of online shoppers purchased clothing items last year. In terms of share of online purchasers, clothing is the number one category bought in Brazil, China, Russia, UK and USA, and many other countries around the world.

The growth of clothing sales is aided by the trend of shopping from mobile devices. Brick and mortar stores such as H&M and Zara, as well as online-only marketers, such as Asos, are among the leading online sellers specialized in clothing, according to a website ranking cited in the yStats.com report. Also some major mass merchants and marketplaces have their solid share of the market, with Amazon predicted to become the leading clothing retailer in the USA next year.

Covered Regions: Global.

Companies Mentioned: H&M, Jabong, Zara.com, UNIQLO, ZOZOTOWN, Tmall, JD.com, Myntra, Snapdeal, Flipcard,Exclusively.com, Tata Group, Reliance Industries, Amazon, Next, Asos, OTTO, eBay, Zalando, Wildberries.ru, Allegro, Zalando, Dafiti.com.br, MarkaVIP, zando.co.za, Liverpool, Privalia, Namshi, Zivame, Roposo, Limeroad.

Table of Contents

1. Management Summary

2. Global Developments

  • Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015
  • Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers, November 2015
  • Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online Shoppers, September 2015
  • Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September 2015
  • Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016

3. Asia-Pacific

  • 3.1. Advanced Markets
    • 3.1.1. Japan
      • Overview of Clothing B2C E-Commerce Market and Players, June 2016
      • B2C E-Commerce Sales of “Clothing”, in JPY billion, 2013 - 2015
      • B2C E-Commerce Share of Total Retail Sales of “Clothing”, in %, 2013 - 2015
      • Share of Online Shoppers Buying “Clothes and Fashion-Related Products” Online, in %, 2015
      • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Japan's Share of Total Visits, in %, July 2016
    • 3.1.2. South Korea
      • E-Commerce Sales of “Clothing”, in KRW billion, 2014 & 2015
      • Breakdown of E-Commerce Sales by Product Categories, incl. “Clothing”, in %, 2014 & 2015
      • E-Commerce Share of Retail Sales, by Product Category, incl. “Clothing”, in %, 2014 & 2015
      • Product Categories Purchased Online, incl. “General Apparel Merchandise”, by PC and Mobile, in % of Online Shoppers, October 2015
      • Product Categories Purchased Cross-Border Online, incl. “General Apparel Merchandise”, in % of Cross-Border Online Shoppers, October 2015
    • 3.1.3. Australia
      • Breakdown of Online Spending by Sector, incl. “Fashion”, in %, 2015
      • Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by Women, in AUD million, 2015
      • Top Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015
  • 3.2. Emerging Markets
    • 3.2.1. China
      • Overview of Clothing B2C E-Commerce Market, June 2016
      • B2C E-Commerce Sales of “Clothing”, in CNY billion, and in % Year-on-Year Change, Q1 2013 - Q4 2015
      • Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H1 2015
      • Product Categories Purchased Online, incl. “Apparel & Footwear”, in % of Online Shoppers, 2013 & 2014
      • Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers, Q2 2015
      • Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q4 2015
      • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and China's Share of Total Visits, in %, July 2016
    • 3.2.2. India
      • Overview of Clothing B2C E-Commerce Market and Players, June 2016
      • B2C E-Commerce Sales of “Apparel and Footwear”, in INR billion, 2014 & 2015
      • Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, 2013 - 2015
      • Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing and Accessories”, in %, 2015e & 2020f
      • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and India's Share of Total Visits, in %, July 2016
    • 3.2.3. Indonesia
      • B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e & 2019f
      • Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2014
    • 3.2.4. Thailand
      • Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, May 2015

4. Europe

  • 4.1. Regional
    • Share of Online Shoppers Buying “Clothing, Sports Goods” Online, by EU Countries, Switzerland, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2014 & 2015
  • 4.2. Advanced Markets
    • 4.2.1. UK
      • Overview of Clothing B2C E-Commerce Market, August 2016
      • B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, B2C E-Commerce Share of Total Retail Sales of Clothing and Footwear, in %, and B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2015 & 2020f
      • B2C E-Commerce Share of Total Retail Sales of Textile, Clothing and Footwear Retailers, Compared to B2C E-Commerce Share of Total Retail Sales, in %, 2011-2015 & Q1-Q2 2016
      • Product Categories Purchased Online, incl. “Clothes or Sports Goods”, in % of Online Shoppers, Q1 2015 & Q1 2016
      • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and UK's Share of Total Visits, in %, July 2016
    • 4.2.2. Germany
      • Overview of Clothing B2C E-Commerce Market and Players, August 2016
      • B2C E-Commerce Sales of Clothing, in EUR billion, and Year-on-Year Change, in %, 2011 - 2015
      • B2C E-Commerce Share of Total Retail Sales of Clothing, Shoes and Accessories, in %, 2015 & 2025f
      • Product Categories Purchased Online, incl. “Clothing and Sports Goods”, in % of Online Shoppers, Q1 2015
      • Top 5 Online Shops and Marketplaces to Purchase Clothing and Shoes, in % of Clothing Online Shoppers, October 2015
    • 4.2.3. France
      • B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective Category, in %, incl. “Clothing”, 2015
      • B2C E-Commerce Sales of Clothing, Shoes and Home Textile, in EUR billion, 2014 & 2015
      • Product Categories Purchased Online, in % of Online Shoppers, 2015
      • Product Categories Purchased Online via Desktop and Smartphone, incl. “Clothing', in % of Internet Users and in % of Mobile Internet Users, H1 2016
      • Breakdown of B2C E-Commerce Sales of Clothing by Retailer Types, in %, 12 Months to June 2015
    • 4.2.4. Spain
      • Breakdown of B2C E-Commerce Sales of Fashion by Sub-Categories, in % and in EUR million, 2015
      • B2C E-Commerce Share of Total Retail Sales of Clothing, Footwear, Accessories and Home Textiles, in Q1 2014 - Q2 2016
      • Products Purchased Online, incl. “Fashion”, in % of Online Shoppers, 12 Months to November 2015
    • 4.2.5. Italy
      • B2C E-Commerce Sales of Clothing and Accessories, in EUR billion, 2015 & 2016f
      • B2C E-Commerce Exports of Clothing and Accessories, in EUR billion, 2015 & 2016f
      • B2C E-Commerce Share of Total Retail Sales of Clothing and Accessories, in %, 2015 & 2016f
  • 4.3. Emerging Markets
    • 4.3.1. Russia
      • B2C E-Commerce Sales of Clothing and Shoes, in RUB billion, 2014 & 2020f
      • B2C E-Commerce Sales by Product Categories, incl. “Clothing, Shoes”, in RUB billion, 2013 & 2014
      • Product Categories Purchased Online, in % of Online Shoppers, incl. “Clothing, Shoes, Sports Goods”, 2014 & 2015
      • Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2015
      • Top 10 Online Shops Specialized in Clothing, Shoes an Accessories, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, and Average Check, in RUB, 2015
    • 4.3.2. Poland
      • Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2014 & 2015
      • Average Monthly Online Spending per Shopper, by Selected Product Categories, incl. “Clothing and Accessories”, in PLN, April 2015
      • Most Known E-Commerce Websites for Buying Clothing Online, in % of Internet Users, April 2016
    • 4.3.3. Turkey
      • B2C E-Commerce Sales of Clothing and Footwear, in USD million, 2015 & 2020f
      • Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, by Gender, 12 Months to March 2015

5. North America

  • 5.1. USA
    • Overview of Clothing B2C E-Commerce Market, August 2016
    • B2C E-Commerce Sales of Apparel and Accessories, in USD billion, 2014 & 2015e
    • B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2014 & 2015
    • Top 3 Product Categories Purchased Online, in % of Online Shoppers, July 2015
    • Breakdown of Frequency of Clothing Online Shopping, in % of Clothing Online Shoppers, by Gender, April 2016
    • Breakdown of Online Shopping for Clothing Compared to In-Store, in % of Clothing Shoppers, by Gender, April 2016
    • Breakdown of Channels Used for Most of Clothing Purchases, incl. “Online”, in % of Clothing Buyers, by Men, Women and Total, 2015
    • Devices Used to Browse and Purchase Clothing Online, in % of Clothing Buyers, 2015
    • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and USA's Share of Total Visits, in %, July 2016
  • 5.2. Canada
    • B2C E-Commerce Sales of Clothing, in CAD billion, 2014, 2015e & 2018f
    • Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, March 2015

6. Latin America

  • 6.1. Regional
    • Product Categories Most Purchased Online, incl. “Clothing”, by Rank, by Argentina, Brazil, Chile, Colombia, Mexico, Peru, January 2015
  • 6.2. Brazil
    • Top 3 Product Categories Purchased Online, incl. “Clothing, Shoes and Accessories”, in % of Online Shoppers, October 2015
    • Top 3 Product Categories Purchased Online Cross-Border, incl. “Clothing, Shoes and Accessories”, in % of Cross-Border Online Shopping, October 2015
    • Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e
    • Average Online Purchase Value, by Clothing, Shoes and Accessories, in BRL, by Gender, 2015e
    • Share of Shoppers Who Showroom for Clothing and Related Products, in % of All Consumers Who Showroom, in %, Q4 2015
    • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Brazil's Share of Total Visits, in %, July 2016
  • 6.3. Mexico
    • Products Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Spending per Category, in MXN, incl. “Apparel and Accessories”, Q1 2015
    • Number of Recurring Online Shoppers Purchasing “Fashion” Online, in millions, Average Spending per Purchase, in MXN, and Estimated Annual Market Value, in MXN billion, October 2015
    • Top 3 Online Shops for Purchasing Clothing, in % of Clothing Online Shoppers, October 2015
  • 6.4. Argentina
    • B2C E-Commerce Sales of Clothing, in ARS million, and Share of Total B2C E-Commerce Sales, in %, 2012 - 2015
    • Top 3 Product Categories Purchased Online, incl. “Footwear and Clothing”, in % of Online Shoppers, H1 2015
    • Product Categories Purchased Cross-Border, incl. “Clothing, Footwear, Accessories”, in % of Cross-Border Online Shoppers, 2015e
  • 6.5. Colombia
    • Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, July 2015
  • 6.6. Chile
    • Product Categories Purchased Online, incl. “Clothing, Shoes, Food, Alcohol”, in % of Online Shoppers, by Urban, Rural and Total, January 2015
  • 6.7. Peru
    • Product Categories Purchased Online, incl. “Fashion and Accessories”, in % of Online Shoppers, H1 2015
    • Product Categories Purchased Online, incl. “Clothing” and “Footwear”, in % of Online Shoppers, 2015

7. Middle East

  • 7.1. Regional
    • Top 5 Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, by Kuwait, Saudi Arabia and the UAE, June 2016
    • Top 5 Online Shops Most Used by Online Shoppers in Arab Countries, incl. 2 Online Shops Specialized in Clothing, June 2016
  • 7.2. UAE
    • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and UAE's Share of Total Visits, in %, July 2016
  • 7.3. Saudi Arabia
    • Product Categories Most Purchased Online Cross-Border, incl. “Clothing, Accessories and Footwear”, in % of Cross-Border Online Shoppers, April 2015
  • 7.4. Iran
    • Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, 2012 & 2015
    • Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months, incl. “Clothing”, in % of Online Shoppers, January 2016
  • 7.5. Israel
    • Product Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, July 2015
  • 7.6. Qatar
    • Breakdown of B2C E-Commerce Sales, by Product Category, incl. “Fashion and Lifestyle”, in %, 2014

8. Africa

  • 8.1. South Africa
    • B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 & 2019f
    • Product Categories Purchased Online, incl. “Clothes and Accessories”, in % of Online Shoppers, October 2015
    • Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and South Africa's Share of Total Visits, in %, July 2016
  • 8.2. Nigeria
    • B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 & 2019f
    • Top 3 Product Categories Purchased Online, in % of Online Shoppers, October 2015
  • 8.3. Egypt
    • Top 5 Product Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, June 2016
  • 8.4. Morocco
    • Product Categories Purchased Online, “Clothing, Beauty Products”, in % of Online Shoppers, February 2016
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